Job Description
Marketing and Promotions Officer
Part time or full time position
The London campus of the prestigious French Université Paris-Dauphine - PSL offers undergraduate, executive and summer courses fully taught in English, primarily in the fields of Economics, Management and Law. We also run a start-up incubator, and a variety of seminars and conferences. Since 2022, we have been registered with the Office for Students as an English Higher Education Provider and are fully compliant with the QAA framework.
EQUIS accredited, Université Paris-Dauphine - PSL is a member of PSL (Paris Sciences et Lettres Research University), placed 36th in the Shanghai World Academic ranking 2020.
To learn more about us:
We are looking for a creative, proactive and results-driven professional, wishing to work within a small but quickly growing team.
Main areas of responsibility
You will support the planning and implementation of the London campus marketing and promotion strategy using various channels, including digital, print and events. You will work in close collaboration with management, academic and administrative staff, to help promoting our unique student experience and introduce new offerings.
Marketing
Implement and contribute to the development of strategies and plans to get the word out about Universite Paris Dauphine - PSL, London campus and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels through content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns and performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Prepare and monitor the marketing budget.
Oversee and design marketing material, from website banners to hard-copy brochures.
Measure and report on the performance of marketing campaigns, gaining insight and assessing results against our goals.
Analyse and anticipate prospective students behaviour and adjust email and advertising campaigns accordingly.
Promotion
Upload new content to the website and proofread and update existing content, in line with our Public Information Policy.
Be in charge of the organisation and promotion of events, such as talks, Open Days, conferences (promotion, budget, logistics etc), including international student recruitment and promotional international visits.
Attend networking events and fairs to promote the university s programmes.
Contribute to the building of relationships with secondary schools in the UK and abroad
Suitably budget for all promotional events and materials.
Manage production of print collateral (brochures, flyers etc) for the promotion of events and programmes with Publisher/InDesign/Canva Pro.
GDPR
Contribute to the management of our Data Protection Management policy
May act as Data Protection Officer (training to be provided if necessary)
Profile
Proactive and well-organised professional, with hands-on experience and the capacity to work autonomously within a small team to drive result. Excellent communicator with good presentation skills. Attentive to details. Excellent written and spoken English along with at least one additional language - French preferred and additional languages an asset. Attention to details.
Reporting to the London campus Managing Director
Full time or Part time: ideally 30 - 32 hours per week with some flexibility (open days may be held in late afternoon or on Saturdays) but could possibly be full time (40 hours per week)
Remuneration: £K 30 - 40 prorata
Attractive pension plan
40 days holidays prorata + bank holidays.