Senior Creative Copywriter

  • British Heart Foundation
  • 10/11/2021
Full time Information Technology Telecommunications

Job Description

The opportunity

We have an exciting opportunity for a Senior Creative Copywriter to join our in-house Creative team and craft compelling copy for teams across the organisation.

Your writing will stand out in a crowded marketplace, deploy our tone of voice with skill and powerfully connect with our target audiences. Your words will inspire our audience and turn good intentions into decisive actions.

About the role

Our vision is a world free from the fear of heart and circulatory diseases - the world's biggest killers. We need to express the urgency of our mission and the scale of the problem and tell the stories of people affected, and the stories of people working to change things, from our incredible researchers to our inspiring fundraisers.

As a Senior Creative Copywriter you'll interrogate briefs and come up with creative solutions, liaise directly with clients, present your work with conviction and be a champion for our brand and tone of voice. You'll be able to work calmly under pressure, deliver high quality work on time and take pride and pleasure in your role.

You'll lead campaigns from concept through to execution with minimal supervision. As part of this, you'll be able to approach projects with fresh thinking and bold creative ideas that push our brand in new directions.

We work across a wide variety of channels from print and digital to film. We tackle jobs large and small, from national campaigns to snappy display ads. You'll apply your copywriting flair to all of them and be able to adapt messaging accordingly.

You'll create the kind of copy that inspires its reader and turns good intentions into decisive action.

Whilst this role will be based in London, the BHF will be following a blended approach between home and office working. This will allow us to unlock our best work for our cause, blending the best of home and office working.

Please note this is a 12-month maternity cover contract

About you

With knowledge of the wider copywriting industry and current creative trends you'll have an eye for design and work in close partnership with designers and other creatives in the organisation.

You'll have previous experience of working with a strong commercial brand, or large charity, and will be comfortable writing for different media e.g., print, social media, digital advertising, video scripts, web content.

With experience adopting different tones of voice and pitching ideas and presenting work you'll be the kind of person who easily interacts with people across a large organisation. You'll be a motivator and an inspirer, building relationships, able to work with colleagues across all levels, from skilled marketers to colleagues with no copy experience.

Enthusiastic, with a positive, can-do attitude, you'll have an open and approachable style of working. You'll have excellent communication skills and will be a team player who shares knowledge and learning openly and tries to help others.

About us

Every single one of us is vulnerable to the heartbreak caused by heart and circulatory diseases - they are the world's biggest killers. But the research we fund represents hope. And nothing matters more than finding cures and treatments that give us more time with the people we love.

We celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy. Our aim is for all of our colleagues and volunteers to bring their true self to work, so we can continue to fund life saving research.

Here at the BHF we understand that you might need a little help balancing your work and home life. Many of our people work flexibly in many different ways. Please feel free to talk to us about the flexibility you may need; we're happy to explore what's possible for you and the role.

What can we offer you

To find out more about benefits available at the BHF please download our benefits document at the bottom of this page.

Interview process

The interview process will be held over MS Teams.

How to apply

It's quick and easy to apply for a role at the BHF. Just click on the apply button below. All you'll need is an up to date CV and a supporting statement, outlining your interest in the role and how you meet the role's criteria.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.