Senior Digital Analyst 8782

Job title: Senior Digital Analyst

Location: Southwater (home-based will be considered)

Salary: circa £33,000 depending on experience

Hours: Full time - 35

Closing date:10am Wednesday 27th October 2021

Do you want to make an impact with the work you do? Are you looking for a new opportunity within a growing team of Data & Insight professionals?

We are ambitious. As part of our new Strategy to 2030, we want to improve the lives of more animals in England, Wales and internationally than ever before. To achieve all our ambitions for animal welfare will require strong governance and leadership, a modern, inclusive and entrepreneurial culture and fit-for-purpose systems and processes.

That's why we need you, our new Senior Digital Analyst, to join a passionate team of 12 to underpin and drive RSPCA digital forwards, helping to meet the overall strategic and financial objectives and simultaneously empowering the organisation to evolve to a more digitally focussed one.

Are you an articulate, highly motivated strategic thinker, with a wealth of experience and knowledge surrounding web analysis? We can't wait to hear from you!

The role is based at our headquarters in Southwater, however, we are willing to consider home-based applicants.

What you'll be doing as an RSPCA Senior Digital Analyst:

• Creating and developing a digital measurement strategy that ensures decisions are based on in-depth analysis and qualified insights

• Optimising all digital activity to ensure that we meet targets for engagement, conversions, return on investment and revenue

• Working with a variety of reporting tools to analyse all RSPCA online marketing activity

• Recommending and implementing methods of tracking, measuring and reporting the effectiveness of online activity

• Providing comparison and insight into reports provided by third parties e.g. online advertising reports, Google Adwords, Google Analytics etc.

• Identifying and implementing new platforms, technologies, and income generating tools to uplift digital income, and increase supporters and campaign activity

• Presenting report findings and insights to Senior Management, multiple stakeholders, and the Digital team

You'll have:

• Extensive experience interpreting and collating complex web analytical data, and using this to make actionable insights and informed recommendations

• Experience in digital data analytics tools, including Social Media Monitoring and Search Engine Optimisation (SEO)

• Knowledge and experience of online marketing tools such as Google Adwords, Facebook Advertising etc.

• Relationship management skills, both internally and with external suppliers

• The ability to present complex information/data to a variety of audiences

• Excellent demonstrable strategic thinking and decision making skills

What's in it for you:

You'll have an opportunity to work for the largest animal welfare charity in England and Wales.

We value and recognise our employees' contribution and are proud to offer an extensive benefits package that includes:

• 35 hours standard working week

• 25 days annual leave plus bank holidays increasing to 30 days with service

• A generous pension scheme with associated life assurance and group income protection scheme

• Access to private healthcare scheme

• Support for professional development after qualifying period and access to our employee assistance programme

• Free onsite parking

How to apply:

Please send your CV and cover letter stating your salary expectations to the resourcing team by the closing date of 10:00 Wednesday 27th October 2021.

We reserve the right to close this vacancy when sufficient applications are received.

All online information and documents are available in alternative formats, including Braille and large font, upon request from the Resourcing team.

We strongly believe in being an innovative, diverse, and inclusive organisation and recognise that diversity in all of our people will help achieve that purpose and our mission more effectively.

We strongly encourage and seek applications from a wide diversity of candidates and in particular welcome applications from minority ethnic, black, and candidates with disabilities, who are currently under-represented at the RSPCA.

Ending cruelty, promoting kindness and alleviating suffering to animals.