Content Marketing Manager - Content Manager for leading software house.
You will own the content marketing strategy and will be responsible for planning and executing a content strategy and development that drives thought leadership, awareness and lead generation.
You'll be the first Content Marketing Manager to help us build a robust content marketing engine.
This position is remote work friendly and can be based anywhere.
Why you'll love it:
- help pioneer digital transformation across industries.
- be instrumental in building systems and processes that will assist in our growth and market development.
- work ith an exceptional team that is strongly collaborative and intensely supportive.
- build and execute a content strategy and calendar with engaging and relevant content to ensure consistent engagement that drives awareness and lead generation
- partner closely with subject matter experts to take highly technical concepts and translate them into content that explains the value to various target audiences with a focus on Enterprise
- develop content performance goals and report on the impact of content
- analyze content performance and use insights to increase leading acquisition and retention
- create brand content standards and maintain strong editorial quality across customer-facing content to ensure accuracy, voice, tone and consistency
- oversee SEO strategy to attract website visitors and improve search engine rankings
Qualifications:
- 3-5 years of experience writing compelling content for B2B marketing, preferably in a technical field
- passion for breaking down complex, technical concepts into easy to understand and actionable copy
- Strong portfolio of work demonstrating a track record of developing content marketing strategy and executing with measurable results
- Excellent writer and researcher with the ability to simplify technical concepts into compelling narratives, ideally for an Enterprise audience
- Hands-on ability to create a wide range of marketing assets - including but not limited to ebooks, white papers, blogs, website copy, sales decks, webinars, tutorials, infographics, and videos
- Self-motivated with strong project management capabilities
- Bonus if you have expertise with SEO best practices, content categorization, distribution, promotion, measurement, and publishing platforms
If you're interested in this opportunity, please email your latest CV with salary expectations and availability
This advert was posted by Staffworx Limited - a UK based recruitment consultancy supporting the global E-commerce, software & consulting sectors. Services advertised by Staffworx are those of an Agency and/or an Employment Business.
Staffworx operate a referral scheme of £500 or new iPad for each successfully referred candidate, if you know of someone suitable please forward for consideration