Primark Stores Limited
Reading, Berkshire
Overview Because we strive to put people first. Culture, our way. Digital at Primark What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. The SEO Analyst is a hands-on, data-driven role responsible for transforming SEO into a measurable growth channel, while also ensuring content is optimised to capture and influence search demand. Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team. Responsibilities What You'll Do as a SEO Analyst In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: Own and scale SEO as a measurable growth channel, translating strategy into executable test and learn frameworks across content, copywriting, digital merchandising, and campaigns, while supporting delivery of the SEO content roadmap through effective prioritisation and timeline management. Lead SEO experimentation, analysis, and optimisation, including keyword research, competitor and in SERP analysis, site health monitoring, content decay, cannibalisation, and emerging search opportunities, with hands on optimisation of commercial and editorial content to maximise visibility, engagement, traffic, and conversion. Design, automate, and maintain robust SEO measurement and reporting, ensuring data accuracy and consistency across platforms, with dashboards tracking branded and non branded performance, sessions, impressions, clicks, CTR, engagement, conversions, forecasting versus plan, and clear attribution of SEO impact to business outcomes. Deliver deep performance insights and strategic recommendations, translating complex SEO, user intent, demand, and market data into clear visualisations and actionable guidance for SEO, editorial, brand, marketing, trading, product, and technical stakeholders. Collaborate cross functionally to embed SEO into wider workflows, partnering with technical SEO, engineering, marketing, trading, and product teams to plan and evaluate tests, support campaign planning, contribute to weekly trade meetings, and prioritise organic growth initiatives. Proactively evolve SEO strategy and execution, staying ahead of algorithm updates, AI search developments, and international trends while identifying risks, opportunities, and efficiency improvements, and communicating insights clearly with messaging tailored to different stakeholder groups. Qualifications Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: Extensive hands on SEO experience (3+ years) with a proven track record of delivering measurable performance improvements, supported by strong analytical, problem solving, and forecasting skills to model SEO performance, identify trends, and proactively manage risks and opportunities. Deep expertise in SEO analytics, measurement, and automation, including Google Analytics, Google Search Console, and platforms such as SEMrush, Data Studio, Botify or similar, with experience building automated dashboards, ensuring data accuracy, and tracking branded and non branded performance across categories and product level search aligned to commercial objectives. Strong test and learn and optimisation capability, with experience designing and executing experimentation frameworks to optimise content, campaigns, and site performance, translating complex SEO and search data into actionable insights, clear visualisations, and recommendations for both technical and non technical stakeholders. Excellent planning, organisation, and prioritisation skills, with the ability to manage multiple initiatives, stakeholders, and timelines, work in a structured and organised way, manage own time effectively, take ownership of delivery, and follow standards and processes to ensure quality outcomes. Highly effective communicator and collaborator, able to build strong, productive relationships, present SEO insights clearly and compellingly to stakeholders at all levels, adapt communication and presentation style to different audiences, work flexibly with others to help the team succeed, and remain open to feedback and new ideas. Strong personal drive and customer centric mindset, thriving in a fast paced environment with adaptability to change, energy, enthusiasm, positivity, and determination, a genuine interest in fashion and passion for the Primark brand, an obsession with customer experience, sound decision making, rapid problem resolution, self awareness of development needs, and a proactive approach to learning and growth. Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours. About Primark At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing. So, what's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. It's that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It's what drives us every day. You're our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. REQ ID: JR-7436
Overview Because we strive to put people first. Culture, our way. Digital at Primark What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. The SEO Analyst is a hands-on, data-driven role responsible for transforming SEO into a measurable growth channel, while also ensuring content is optimised to capture and influence search demand. Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team. Responsibilities What You'll Do as a SEO Analyst In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: Own and scale SEO as a measurable growth channel, translating strategy into executable test and learn frameworks across content, copywriting, digital merchandising, and campaigns, while supporting delivery of the SEO content roadmap through effective prioritisation and timeline management. Lead SEO experimentation, analysis, and optimisation, including keyword research, competitor and in SERP analysis, site health monitoring, content decay, cannibalisation, and emerging search opportunities, with hands on optimisation of commercial and editorial content to maximise visibility, engagement, traffic, and conversion. Design, automate, and maintain robust SEO measurement and reporting, ensuring data accuracy and consistency across platforms, with dashboards tracking branded and non branded performance, sessions, impressions, clicks, CTR, engagement, conversions, forecasting versus plan, and clear attribution of SEO impact to business outcomes. Deliver deep performance insights and strategic recommendations, translating complex SEO, user intent, demand, and market data into clear visualisations and actionable guidance for SEO, editorial, brand, marketing, trading, product, and technical stakeholders. Collaborate cross functionally to embed SEO into wider workflows, partnering with technical SEO, engineering, marketing, trading, and product teams to plan and evaluate tests, support campaign planning, contribute to weekly trade meetings, and prioritise organic growth initiatives. Proactively evolve SEO strategy and execution, staying ahead of algorithm updates, AI search developments, and international trends while identifying risks, opportunities, and efficiency improvements, and communicating insights clearly with messaging tailored to different stakeholder groups. Qualifications Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: Extensive hands on SEO experience (3+ years) with a proven track record of delivering measurable performance improvements, supported by strong analytical, problem solving, and forecasting skills to model SEO performance, identify trends, and proactively manage risks and opportunities. Deep expertise in SEO analytics, measurement, and automation, including Google Analytics, Google Search Console, and platforms such as SEMrush, Data Studio, Botify or similar, with experience building automated dashboards, ensuring data accuracy, and tracking branded and non branded performance across categories and product level search aligned to commercial objectives. Strong test and learn and optimisation capability, with experience designing and executing experimentation frameworks to optimise content, campaigns, and site performance, translating complex SEO and search data into actionable insights, clear visualisations, and recommendations for both technical and non technical stakeholders. Excellent planning, organisation, and prioritisation skills, with the ability to manage multiple initiatives, stakeholders, and timelines, work in a structured and organised way, manage own time effectively, take ownership of delivery, and follow standards and processes to ensure quality outcomes. Highly effective communicator and collaborator, able to build strong, productive relationships, present SEO insights clearly and compellingly to stakeholders at all levels, adapt communication and presentation style to different audiences, work flexibly with others to help the team succeed, and remain open to feedback and new ideas. Strong personal drive and customer centric mindset, thriving in a fast paced environment with adaptability to change, energy, enthusiasm, positivity, and determination, a genuine interest in fashion and passion for the Primark brand, an obsession with customer experience, sound decision making, rapid problem resolution, self awareness of development needs, and a proactive approach to learning and growth. Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours. About Primark At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing. So, what's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. It's that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It's what drives us every day. You're our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. REQ ID: JR-7436
Primark Stores Limited
Reading, Berkshire
Because we strive to put people first. Culture, our way. Technology at Primark What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. Our technology team is actively shaping the next wave of advancements. Engaged with innovative initiatives, your expertise will propel our business into the future. Collaborating with a creative team of tech enthusiasts, you'll contribute your unique skills to fuel our technological advancements. Job Description What You'll Do as a Security Assurance Analyst In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: Support assurance activities by conducting project and third party reviews, helping identify risks in project delivery and in the security posture of new and existing vendors. Maintain key repositories and tools, ensuring items like the Supplier Register, Project Assurance lists, and the Third Party Risk Management tool are complete, accurate, and up to date. Coordinate penetration testing logistics, ensuring tests are scheduled, arranged, and supported, with all required inputs and communications in place. Ensure project compliance, supporting project managers in completing required documentation on time and confirming all security controls are implemented before go live. Manage third party documentation, including collecting and reviewing SOC, PCI, and ISO 27000 certifications, and flagging outdated or missing information to vendors. Support risk tracking, collaborating with the Risk Management team to ensure all third party risks are accurately captured, monitored, and kept current in the GRC tool. Qualifications People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. Additional Information What You'll Bring Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: Strong security and risk management expertise, including hands on experience with GRC tools (e.g., OneTrust), TPRM modules, and the ability to analyse third party risks based on service offering, security posture, supporting evidence, and relevant security certifications (ISO27K, Cyber Essentials). Solid understanding of security frameworks and regulations, including ISO, NIST, GDPR, and PCI, with the ability to interpret their impact on project requirements and third party assurance activities. Knowledge of project delivery methodologies, such as Waterfall and Agile, combined with a clear understanding of security by design principles and how to embed them into project lifecycles. Penetration testing awareness, including knowledge of testing approaches and experience advising projects on remediation measures following test results. Strong analytical, organisational, and data skills, demonstrated through attention to detail, ability to present data effectively, and experience using data analytics tools like Power BI. Relevant professional background and qualifications, including a minimum of 3 years in an Information Security role with a focus on security assurance, an appropriate degree or equivalent qualification, and desirable experience working on accreditation projects (ISO27K, PCI, Cyber Essentials). Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours. About Primark At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together. If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. Our fashion isn't one size fits all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
Because we strive to put people first. Culture, our way. Technology at Primark What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. Our technology team is actively shaping the next wave of advancements. Engaged with innovative initiatives, your expertise will propel our business into the future. Collaborating with a creative team of tech enthusiasts, you'll contribute your unique skills to fuel our technological advancements. Job Description What You'll Do as a Security Assurance Analyst In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: Support assurance activities by conducting project and third party reviews, helping identify risks in project delivery and in the security posture of new and existing vendors. Maintain key repositories and tools, ensuring items like the Supplier Register, Project Assurance lists, and the Third Party Risk Management tool are complete, accurate, and up to date. Coordinate penetration testing logistics, ensuring tests are scheduled, arranged, and supported, with all required inputs and communications in place. Ensure project compliance, supporting project managers in completing required documentation on time and confirming all security controls are implemented before go live. Manage third party documentation, including collecting and reviewing SOC, PCI, and ISO 27000 certifications, and flagging outdated or missing information to vendors. Support risk tracking, collaborating with the Risk Management team to ensure all third party risks are accurately captured, monitored, and kept current in the GRC tool. Qualifications People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. Additional Information What You'll Bring Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: Strong security and risk management expertise, including hands on experience with GRC tools (e.g., OneTrust), TPRM modules, and the ability to analyse third party risks based on service offering, security posture, supporting evidence, and relevant security certifications (ISO27K, Cyber Essentials). Solid understanding of security frameworks and regulations, including ISO, NIST, GDPR, and PCI, with the ability to interpret their impact on project requirements and third party assurance activities. Knowledge of project delivery methodologies, such as Waterfall and Agile, combined with a clear understanding of security by design principles and how to embed them into project lifecycles. Penetration testing awareness, including knowledge of testing approaches and experience advising projects on remediation measures following test results. Strong analytical, organisational, and data skills, demonstrated through attention to detail, ability to present data effectively, and experience using data analytics tools like Power BI. Relevant professional background and qualifications, including a minimum of 3 years in an Information Security role with a focus on security assurance, an appropriate degree or equivalent qualification, and desirable experience working on accreditation projects (ISO27K, PCI, Cyber Essentials). Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours. About Primark At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together. If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. Our fashion isn't one size fits all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
Primark Stores Limited
Reading, Berkshire
Business Analyst - Retail Buying & Merchandising Planning (12-Months FTC) Full-time What You'll Do as Business Analyst - Planning and Ranging (12-Months FTC) In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day to day: Serves as a core Technology role within the Analysis Practice, supporting the successful delivery of projects and programmes across the Technology portfolio and allocated based on skills, experience, and domain expertise. Leads the identification, capture, prioritisation, and validation of business and technical requirements and user stories, working closely with Product Owners and business stakeholders to ensure solutions meet Primark's strategic goals. Analyses and documents as is and to be business processes, identifies improvement opportunities, and translates business needs into product based delivery requirements. Owns end to end requirements traceability across the delivery lifecycle (design, build, test, and deployment), collaborating with development teams to ensure solutions align with business needs. Supports quality and deployment activities, including QA and UAT planning, defect triage and prioritisation, and acting as a key contact during hypercare for user reported issues post deployment. Works collaboratively across Product, Technology, business teams, partners, and suppliers, championing Primark's business analysis methodology, contributing to the Community of Practice, and supporting discovery, business cases, training, and adoption of new systems and processes. What You'll Get Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and the option to buy 5 more days. Primark also offers Tax Saver Tickets, a fitness centre, and a subsidised cafeteria. What You'll Bring Key experience and abilities for this role include: Minimum 3 years' hands on experience in a Business Analysis or business relationship management role within a retail environment, ideally with Buying & Merchandising expertise and experience delivering Assortment Planner or WSSI solutions. Strong knowledge of the software delivery lifecycle, system design concepts, and system capabilities, with proven experience working as a Business Analyst in a software development context. Practical experience operating within Agile delivery frameworks such as Scrum or Kanban, and using project and backlog management tools including Jira, Azure DevOps, and Confluence. Demonstrated retail and/or ecommerce domain expertise, supported by a logical, analytical, and detail oriented mindset with strong problem solving and business interpretation skills. Exceptional verbal and written communication skills, with the ability to translate complex technical concepts for non technical stakeholders and articulate business needs to technical teams. Relevant degree, equivalent qualification, or experience, with desirable attributes including awareness of industry technologies and trends, familiarity with data tools (e.g. Power BI or Tableau), and professional certifications (IIBA, BCS, Scrum Alliance, or equivalent). Primark promotes equal employment opportunity, creating an inclusive workplace where people can be themselves and thrive together. If you need any reasonable adjustments or have an accessibility request during your recruitment journey-for example, extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology-please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
Business Analyst - Retail Buying & Merchandising Planning (12-Months FTC) Full-time What You'll Do as Business Analyst - Planning and Ranging (12-Months FTC) In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day to day: Serves as a core Technology role within the Analysis Practice, supporting the successful delivery of projects and programmes across the Technology portfolio and allocated based on skills, experience, and domain expertise. Leads the identification, capture, prioritisation, and validation of business and technical requirements and user stories, working closely with Product Owners and business stakeholders to ensure solutions meet Primark's strategic goals. Analyses and documents as is and to be business processes, identifies improvement opportunities, and translates business needs into product based delivery requirements. Owns end to end requirements traceability across the delivery lifecycle (design, build, test, and deployment), collaborating with development teams to ensure solutions align with business needs. Supports quality and deployment activities, including QA and UAT planning, defect triage and prioritisation, and acting as a key contact during hypercare for user reported issues post deployment. Works collaboratively across Product, Technology, business teams, partners, and suppliers, championing Primark's business analysis methodology, contributing to the Community of Practice, and supporting discovery, business cases, training, and adoption of new systems and processes. What You'll Get Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and the option to buy 5 more days. Primark also offers Tax Saver Tickets, a fitness centre, and a subsidised cafeteria. What You'll Bring Key experience and abilities for this role include: Minimum 3 years' hands on experience in a Business Analysis or business relationship management role within a retail environment, ideally with Buying & Merchandising expertise and experience delivering Assortment Planner or WSSI solutions. Strong knowledge of the software delivery lifecycle, system design concepts, and system capabilities, with proven experience working as a Business Analyst in a software development context. Practical experience operating within Agile delivery frameworks such as Scrum or Kanban, and using project and backlog management tools including Jira, Azure DevOps, and Confluence. Demonstrated retail and/or ecommerce domain expertise, supported by a logical, analytical, and detail oriented mindset with strong problem solving and business interpretation skills. Exceptional verbal and written communication skills, with the ability to translate complex technical concepts for non technical stakeholders and articulate business needs to technical teams. Relevant degree, equivalent qualification, or experience, with desirable attributes including awareness of industry technologies and trends, familiarity with data tools (e.g. Power BI or Tableau), and professional certifications (IIBA, BCS, Scrum Alliance, or equivalent). Primark promotes equal employment opportunity, creating an inclusive workplace where people can be themselves and thrive together. If you need any reasonable adjustments or have an accessibility request during your recruitment journey-for example, extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology-please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.