Angelini Pharma

Angelini Pharma is looking for a brilliant candidate to create a new Centre of Excellence in the Global Digital Medicines function, with focus on supporting UK for the launch of a new specialty drug.Place of work will be London or our HQ based in Rome. YOUR TASKS AND RESPONSABILITIES· To collaborate with Marketing departments to identify and implement digital and innovate approaches to engage with our customers by adopting new communication tools to integrate sales, marketing campaigns, and medical and scientific information activities;· To support Marketing departments in correctly targeting products and services to the main external customers based on deep customer insights, personas and journeys mapping, leveraging digital tools;· To consult with Business Excellence Unit, Marketing and Sales departments to gain a deeper understanding of customer needs and market dynamics;· To support the development of commercial campaigns and innovative services in alignment with Business strategies, interfacing with start-ups or digital service companies, providing a deep understanding of customer needs and improving the customer experience;· To leverage specific KPIs, in alignment with Global Digital Medicines function, to monitor the development, progress and effectiveness of digital initiatives, including guidance on budget allocation for the implementation of these digital initiatives;· To manage and develop various websites, social media channels and digital channels (product, pathology, service), developing the content strategy while interfacing with Marketing departments for the development of content, with the objective of improving the company image and the experience in the interaction between our customers and the company;· To support Marketing departments in preparing editorial plans and monitoring the related content production for digital initiatives;· To collaborate with Marketing department for planning and delivery of DEM (Direct E-mail Marketing) campaigns, eMail marketing tactics and CLM tactics to the different customer targets;· To propose, define and execute initiatives to improve the digital culture of local business units, in alignment with the guidelines and initiatives established in this area by Global Digital Medicines function;· To design and execute initiatives to support the development of local customer engagement strategies, in collaboration with local Business Units (i.e.: workshops, design thinking and design sprint initiatives, hackathons, digital advisory boards, etc.) WHO YOU ARE 3+ years relevant work experience in digital marketing3+ years in international multichannel marketing capability experience in a pharmaceutical company (Specialty Care Business knowledge will be consider a strong plus)UK market experience and knowledgeExcellence in leadership by influence and working in a complex matrixed environment & understanding of customer's needs including HCP, Payors etc. and pharma commercial modelExperience of integrated multi channel marketing strategies & marketing tacticsProficiency with digital marketing platforms, SFDC experience a plusExcellent knowledge of digital marketing campaign design, development and optimization ie. channel optimization for resource allocationEnglish fluency required, Swedish is a plusMastery in communication (written, spoken)Strong change management / collaboration (building interest, advocacy, alignment, etc.)Excellent knowledge of broader business and marketing end to end processesWe offer a permanent contract