Rightangled
Shopify & Ecommerce Manager Sibie Holding Group UK, EU & US Full-time On-site - London base Hire Priority: Health & Wellness About Sibie Pharma Group We are a group of fast-growing online pharmacies serving patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). We sit at the intersection of health, science, and technology, making evidence-based pharmacy products accessible, personal, and trustworthy. The Role As a Shopify & Ecommerce Manager you will own the technical and operational backbone of our ecommerce business. This role ensures both of our Shopify stores are fast, stable, conversion-optimized, and continuously improving. You'll sit at the intersection of engineering, marketing, and growth, making sure every campaign lands on a high-performing storefront, and every customer journey is seamless. From managing the app ecosystem to optimizing site speed and checkout flows, your work will directly impact revenue, conversion rates, and average order value. Why This Role Matters Now We're operating across two pharmacy brands, multiple international markets, and subscription-based models. The complexity is growing, and so is the opportunity. This role is critical to ensuring our ecommerce infrastructure can support that scale. You'll own the systems that power performance: fast-loading pages, optimized product journeys, and a smart app stack that increases AOV through upsells and cross-sells, without increasing ad spend. What You'll Own Shopify Storefront & Theme Manage and optimize Shopify themes across both stores Technical conversion rate optimisation across both stores Implement UX/UI improvements that increase conversion rates Ensure storefront consistency across devices and markets App Stack Management Own and optimize the ecommerce app ecosystem (upsell, cross-sell, reviews, subscriptions) Evaluate, implement, and manage third-party apps for performance and ROI Reduce bloat while maximizing functionality and efficiency Catalogue & Market Management Maintain product catalogue across regions (pricing, availability, localization) Ensure accuracy and consistency across all SKUs and markets Support cross-border ecommerce operations and regional requirements Website Performance & Speed Monitor and improve Core Web Vitals and page load speed Identify and resolve performance bottlenecks Ensure fast, reliable site performance across all devices and geographies Automation & Workflows Build and manage Shopify Flow automations Collaborate with CRM to streamline lifecycle and operational workflows Reduce manual processes through smart automation Ecommerce Analytics & Reporting Track and report on revenue, conversion rates, AOV, and funnel performance Identify opportunities for optimization across the customer journey Work closely with marketing and product teams to align on performance insights Key Impact Areas Both Shopify Stores: Stability, scalability, and performance across all markets Upsell & Cross-sell: Increasing AOV through smart app usage and UX improvements Store Speed: Fast, frictionless user experience that supports conversion Catalogue & Apps: Clean, optimized infrastructure that supports growth How Success Is Measured Store Performance Improvement in conversion rates and revenue per visitor Stable, high-performing storefronts across all markets Speed & UX Strong Core Web Vitals and fast page load times Reduced friction across key user journeys (product to checkout) AOV Growth Measurable increase in average order value through upsell/cross-sell strategies Effective use of apps without degrading site performance Operational Excellence Accurate, well-managed product catalogue across regions Efficient, automated workflows reducing manual overhead Data & Optimization Clear reporting on ecommerce performance metrics Continuous identification and execution of improvement opportunities Who We Are Looking For You're a technically strong ecommerce operator who understands that performance lives in the details. You know how to make Shopify stores faster, cleaner, and more effective, and you're comfortable getting hands-on with themes, apps, and workflows. You think in systems, not just fixes. You care about conversion, speed, and scalability, and you understand how small improvements across the funnel compound into meaningful revenue gains. You're proactive, resourceful, and comfortable working across teams, bridging gaps between marketing, product, and operations to keep everything running smoothly. Essential Strong hands-on experience managing Shopify stores end-to-end Solid understanding of Shopify themes, Liquid, and frontend performance Experience managing and optimizing Shopify app ecosystems Proven ability to improve site speed and Core Web Vitals Experience with product catalogue management across multiple markets Strong understanding of ecommerce KPIs (conversion rate, AOV, revenue) Experience with Shopify Flow or similar automation tools Analytical mindset with the ability to translate data into improvements Highly Desirable Experience with Shopify Plus Background in subscription-based ecommerce models Experience in cross-border ecommerce (multi-region pricing, localization) Familiarity with CRO principles and experimentation frameworks Experience integrating ecommerce with CRM or lifecycle marketing tools Exposure to regulated industries (e.g., pharmacy, healthcare) Ability to collaborate with developers or make light code changes independently What We Offer Our team, our methods, and our technology define our identity. Immerse yourself in a dynamic, stimulating, and fulfilling environment where you have a real chance to impact the healthcare sector. A genuinely ground-floor creative role in a group of companies at an inflection point Exposure to three of the world's most exciting markets: UK, EU and US Clear path to Head of Ecommerce as the team scales in Phase 2 Competitive salary of £35,000 - £50,000 DOE, plus performance-related bonus A fast-moving, founder-led culture where great ideas are acted on, not buried in process
Shopify & Ecommerce Manager Sibie Holding Group UK, EU & US Full-time On-site - London base Hire Priority: Health & Wellness About Sibie Pharma Group We are a group of fast-growing online pharmacies serving patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). We sit at the intersection of health, science, and technology, making evidence-based pharmacy products accessible, personal, and trustworthy. The Role As a Shopify & Ecommerce Manager you will own the technical and operational backbone of our ecommerce business. This role ensures both of our Shopify stores are fast, stable, conversion-optimized, and continuously improving. You'll sit at the intersection of engineering, marketing, and growth, making sure every campaign lands on a high-performing storefront, and every customer journey is seamless. From managing the app ecosystem to optimizing site speed and checkout flows, your work will directly impact revenue, conversion rates, and average order value. Why This Role Matters Now We're operating across two pharmacy brands, multiple international markets, and subscription-based models. The complexity is growing, and so is the opportunity. This role is critical to ensuring our ecommerce infrastructure can support that scale. You'll own the systems that power performance: fast-loading pages, optimized product journeys, and a smart app stack that increases AOV through upsells and cross-sells, without increasing ad spend. What You'll Own Shopify Storefront & Theme Manage and optimize Shopify themes across both stores Technical conversion rate optimisation across both stores Implement UX/UI improvements that increase conversion rates Ensure storefront consistency across devices and markets App Stack Management Own and optimize the ecommerce app ecosystem (upsell, cross-sell, reviews, subscriptions) Evaluate, implement, and manage third-party apps for performance and ROI Reduce bloat while maximizing functionality and efficiency Catalogue & Market Management Maintain product catalogue across regions (pricing, availability, localization) Ensure accuracy and consistency across all SKUs and markets Support cross-border ecommerce operations and regional requirements Website Performance & Speed Monitor and improve Core Web Vitals and page load speed Identify and resolve performance bottlenecks Ensure fast, reliable site performance across all devices and geographies Automation & Workflows Build and manage Shopify Flow automations Collaborate with CRM to streamline lifecycle and operational workflows Reduce manual processes through smart automation Ecommerce Analytics & Reporting Track and report on revenue, conversion rates, AOV, and funnel performance Identify opportunities for optimization across the customer journey Work closely with marketing and product teams to align on performance insights Key Impact Areas Both Shopify Stores: Stability, scalability, and performance across all markets Upsell & Cross-sell: Increasing AOV through smart app usage and UX improvements Store Speed: Fast, frictionless user experience that supports conversion Catalogue & Apps: Clean, optimized infrastructure that supports growth How Success Is Measured Store Performance Improvement in conversion rates and revenue per visitor Stable, high-performing storefronts across all markets Speed & UX Strong Core Web Vitals and fast page load times Reduced friction across key user journeys (product to checkout) AOV Growth Measurable increase in average order value through upsell/cross-sell strategies Effective use of apps without degrading site performance Operational Excellence Accurate, well-managed product catalogue across regions Efficient, automated workflows reducing manual overhead Data & Optimization Clear reporting on ecommerce performance metrics Continuous identification and execution of improvement opportunities Who We Are Looking For You're a technically strong ecommerce operator who understands that performance lives in the details. You know how to make Shopify stores faster, cleaner, and more effective, and you're comfortable getting hands-on with themes, apps, and workflows. You think in systems, not just fixes. You care about conversion, speed, and scalability, and you understand how small improvements across the funnel compound into meaningful revenue gains. You're proactive, resourceful, and comfortable working across teams, bridging gaps between marketing, product, and operations to keep everything running smoothly. Essential Strong hands-on experience managing Shopify stores end-to-end Solid understanding of Shopify themes, Liquid, and frontend performance Experience managing and optimizing Shopify app ecosystems Proven ability to improve site speed and Core Web Vitals Experience with product catalogue management across multiple markets Strong understanding of ecommerce KPIs (conversion rate, AOV, revenue) Experience with Shopify Flow or similar automation tools Analytical mindset with the ability to translate data into improvements Highly Desirable Experience with Shopify Plus Background in subscription-based ecommerce models Experience in cross-border ecommerce (multi-region pricing, localization) Familiarity with CRO principles and experimentation frameworks Experience integrating ecommerce with CRM or lifecycle marketing tools Exposure to regulated industries (e.g., pharmacy, healthcare) Ability to collaborate with developers or make light code changes independently What We Offer Our team, our methods, and our technology define our identity. Immerse yourself in a dynamic, stimulating, and fulfilling environment where you have a real chance to impact the healthcare sector. A genuinely ground-floor creative role in a group of companies at an inflection point Exposure to three of the world's most exciting markets: UK, EU and US Clear path to Head of Ecommerce as the team scales in Phase 2 Competitive salary of £35,000 - £50,000 DOE, plus performance-related bonus A fast-moving, founder-led culture where great ideas are acted on, not buried in process
Rightangled
CRM, Email & WhatsApp Automation Manager Sibie Holding Group UK, EU & US About Sibie Pharma Group We are a group of fast-growing online pharmacies operating at the intersection of health, science, and technology. We serve patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). This role exists to protect, scale, and sophisticate that engine as we enter four major markets simultaneously. The Role As CRM, Email & WhatsApp Automation Manager, you will be the sole guardian of this engine. You will own every lifecycle touchpoint from first purchase to long-term subscriber; building, monitoring, optimising, and expanding our automation infrastructure across Klaviyo, WhatsApp Business API, and Shopify Flow. This is not a campaign-blasting role. It is a precision role. You will work with data, segmentation, behavioural triggers, and customer psychology to build journeys that feel personal at scale, across two brands, four markets, and a growing customer base that spans the NHS-savvy UK patient to the premium health consumer in Dubai. What You Will Own Klaviyo: Email Flows & Campaigns Own the full Klaviyo account architecture for both Rightangled and Medetone flows, segments, templates, and integrations Build, monitor, and continuously optimise all automated email flows: welcome series, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and subscription renewal Proactively audit flows on a weekly basis to catch inactive sequences, deliverability issues, or broken triggers before they cost revenue Manage the monthly email campaign calendar across both brands - promotional sends, product launches, health awareness moments, and market-specific campaigns Segment audiences with precision: by market (UK/EU/US/GCC), product category, purchase behaviour, RFM score, and subscription status Run structured A/B tests on subject lines, send times, content, and CTAs act on results with speed Maintain and grow list health: manage suppressions, re engagement campaigns, and compliance with GDPR, CAN SPAM, and relevant regional regulations WhatsApp Business API: Broadcasts & Automation Own and operate our WhatsApp marketing channel end-to-end, one of our highest-performing and most personal customer touchpoints Build automated WhatsApp sequences for order confirmations, prescription reminders, reorder nudges, subscription updates, and promotional campaigns Manage broadcast campaigns for time-sensitive offers, product launches, and health awareness events with full audience targeting and scheduling Ensure all WhatsApp communications meet platform policy, opt in requirements, and data privacy regulations across all four markets Monitor delivery rates, read rates, and reply rates, optimising message timing, format, and content for maximum engagement Collaborate with the Creative Content Producer to develop compelling WhatsApp-native message formats including images, videos, and interactive buttons Shopify Flow & Marketing Automations Build and manage Shopify Flow automations that trigger marketing actions based on customer behaviour: post-purchase tagging, loyalty tier updates, subscription events, and VIP identification Work closely with the Shopify & Ecommerce Operations Manager to ensure flows are integrated correctly with product, inventory, and subscription data Connect Shopify data to Klaviyo segments in real time ensuring audiences are always accurate and up to date Identify automation opportunities across the customer journey that reduce manual work and improve personalisation Customer Retention & Subscription Management Own the retention marketing strategy for both brands, focused on increasing repeat purchase rate, subscription retention, and customer lifetime value Design and execute win-back campaigns for lapsed customers, using data to identify the right moment and message Manage subscription lifecycle communications: upcoming renewal reminders, pause/cancel recovery flows, and loyalty incentives for long-term subscribers Partner with the Shopify manager to ensure subscription app data (ReCharge, Seal, or equivalent) feeds correctly into CRM segments and triggers Build a customer loyalty communication framework that rewards high LTV customers and encourages tier progression Reporting & Revenue Attribution Report weekly and monthly on email and WhatsApp channel performance: revenue attributed, open rates, click rates, conversion rates, unsubscribe rates, and LTV trends Build dashboards in Klaviyo and GA4 that give real-time visibility into automation health and campaign performance Translate performance data into clear actions, flagging what is working, what is broken, and what should be tested next Compliance & Data Governance Ensure all CRM and messaging activities comply with GDPR (UK & EU), CAN SPAM and CCPA (US), and relevant GCC data protection frameworks Maintain audit-ready opt in records for email and WhatsApp across all markets Work with legal and pharmacy compliance teams to ensure all health-related communications meet MHRA, ASA, and applicable regulatory standards Own the suppression list hygiene and consent management processes for both brands Health, Pharmacy & Messaging Compliance Rightangled and Medetone operate in regulated healthcare environments. All CRM communications must comply with MHRA and ASA guidelines (UK), and their equivalents in the EU, US, and GCC. Our team, our methods, and our technology define our identity. Immerse yourself in a dynamic, stimulating, and fulfilling environment where you have a real chance to impact the healthcare sector. Who We Are Looking For Essential 3+ years of hands on CRM and email marketing experience, with Klaviyo as a core platform, not just familiarity, but deep expertise in flows, segmentation, and deliverability Proven experience building and managing automated email flows from scratch, not just editing existing ones Experience with WhatsApp Business API or equivalent messaging automation platforms (e.g. Zoko, WATI, Interakt, or 360dialog) Strong understanding of ecommerce customer lifecycle: from acquisition through to long-term retention and subscription management Shopify experience; comfortable navigating the platform, understanding order and customer data, and working with Shopify Flow or equivalent automation tools Data driven mindset: you should be as comfortable in a Klaviyo analytics dashboard as you are writing a subject line Solid understanding of GDPR and email/messaging compliance obligations: this is a regulated industry and errors are costly Meticulous attention to detail: a broken flow that nobody notices for two weeks is a material revenue loss in our business Highly Desirable Experience in online pharmacy, healthcare, nutraceuticals, or another regulated consumer product category Familiarity with Shopify Plus and subscription apps such as ReCharge, Seal Subscriptions Experience integrating Klaviyo with third party data sources: loyalty platforms, review tools, subscription apps, or CDP layers HTML/CSS ability to edit or build email templates without relying on a designer Technology Stack You will be expected to hit the ground running on the following platforms. Experience with all is preferred; deep expertise in Klaviyo and WhatsApp Business API is non negotiable. What We Offer A rare opportunity to own the highest ROI marketing channel in a group of growing online pharmacies Ground floor role: you will build the CRM infrastructure from a strong base - not inherit a legacy system full of technical debt Direct collaboration with the Head of Marketing and CEO; your work will be visible and valued at the highest level Exposure to four of the world's most dynamic health markets: UK, EU, US, and GCC Competitive salary of £36,000-£48,000 DOE, plus a performance bonus directly tied to retention and LTV outcomes Clear progression to Senior CRM Manager or Head of Lifecycle as the team scales in Phase 2 A fast moving, founder led culture where great execution is recognised and rewarded
CRM, Email & WhatsApp Automation Manager Sibie Holding Group UK, EU & US About Sibie Pharma Group We are a group of fast-growing online pharmacies operating at the intersection of health, science, and technology. We serve patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). This role exists to protect, scale, and sophisticate that engine as we enter four major markets simultaneously. The Role As CRM, Email & WhatsApp Automation Manager, you will be the sole guardian of this engine. You will own every lifecycle touchpoint from first purchase to long-term subscriber; building, monitoring, optimising, and expanding our automation infrastructure across Klaviyo, WhatsApp Business API, and Shopify Flow. This is not a campaign-blasting role. It is a precision role. You will work with data, segmentation, behavioural triggers, and customer psychology to build journeys that feel personal at scale, across two brands, four markets, and a growing customer base that spans the NHS-savvy UK patient to the premium health consumer in Dubai. What You Will Own Klaviyo: Email Flows & Campaigns Own the full Klaviyo account architecture for both Rightangled and Medetone flows, segments, templates, and integrations Build, monitor, and continuously optimise all automated email flows: welcome series, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and subscription renewal Proactively audit flows on a weekly basis to catch inactive sequences, deliverability issues, or broken triggers before they cost revenue Manage the monthly email campaign calendar across both brands - promotional sends, product launches, health awareness moments, and market-specific campaigns Segment audiences with precision: by market (UK/EU/US/GCC), product category, purchase behaviour, RFM score, and subscription status Run structured A/B tests on subject lines, send times, content, and CTAs act on results with speed Maintain and grow list health: manage suppressions, re engagement campaigns, and compliance with GDPR, CAN SPAM, and relevant regional regulations WhatsApp Business API: Broadcasts & Automation Own and operate our WhatsApp marketing channel end-to-end, one of our highest-performing and most personal customer touchpoints Build automated WhatsApp sequences for order confirmations, prescription reminders, reorder nudges, subscription updates, and promotional campaigns Manage broadcast campaigns for time-sensitive offers, product launches, and health awareness events with full audience targeting and scheduling Ensure all WhatsApp communications meet platform policy, opt in requirements, and data privacy regulations across all four markets Monitor delivery rates, read rates, and reply rates, optimising message timing, format, and content for maximum engagement Collaborate with the Creative Content Producer to develop compelling WhatsApp-native message formats including images, videos, and interactive buttons Shopify Flow & Marketing Automations Build and manage Shopify Flow automations that trigger marketing actions based on customer behaviour: post-purchase tagging, loyalty tier updates, subscription events, and VIP identification Work closely with the Shopify & Ecommerce Operations Manager to ensure flows are integrated correctly with product, inventory, and subscription data Connect Shopify data to Klaviyo segments in real time ensuring audiences are always accurate and up to date Identify automation opportunities across the customer journey that reduce manual work and improve personalisation Customer Retention & Subscription Management Own the retention marketing strategy for both brands, focused on increasing repeat purchase rate, subscription retention, and customer lifetime value Design and execute win-back campaigns for lapsed customers, using data to identify the right moment and message Manage subscription lifecycle communications: upcoming renewal reminders, pause/cancel recovery flows, and loyalty incentives for long-term subscribers Partner with the Shopify manager to ensure subscription app data (ReCharge, Seal, or equivalent) feeds correctly into CRM segments and triggers Build a customer loyalty communication framework that rewards high LTV customers and encourages tier progression Reporting & Revenue Attribution Report weekly and monthly on email and WhatsApp channel performance: revenue attributed, open rates, click rates, conversion rates, unsubscribe rates, and LTV trends Build dashboards in Klaviyo and GA4 that give real-time visibility into automation health and campaign performance Translate performance data into clear actions, flagging what is working, what is broken, and what should be tested next Compliance & Data Governance Ensure all CRM and messaging activities comply with GDPR (UK & EU), CAN SPAM and CCPA (US), and relevant GCC data protection frameworks Maintain audit-ready opt in records for email and WhatsApp across all markets Work with legal and pharmacy compliance teams to ensure all health-related communications meet MHRA, ASA, and applicable regulatory standards Own the suppression list hygiene and consent management processes for both brands Health, Pharmacy & Messaging Compliance Rightangled and Medetone operate in regulated healthcare environments. All CRM communications must comply with MHRA and ASA guidelines (UK), and their equivalents in the EU, US, and GCC. Our team, our methods, and our technology define our identity. Immerse yourself in a dynamic, stimulating, and fulfilling environment where you have a real chance to impact the healthcare sector. Who We Are Looking For Essential 3+ years of hands on CRM and email marketing experience, with Klaviyo as a core platform, not just familiarity, but deep expertise in flows, segmentation, and deliverability Proven experience building and managing automated email flows from scratch, not just editing existing ones Experience with WhatsApp Business API or equivalent messaging automation platforms (e.g. Zoko, WATI, Interakt, or 360dialog) Strong understanding of ecommerce customer lifecycle: from acquisition through to long-term retention and subscription management Shopify experience; comfortable navigating the platform, understanding order and customer data, and working with Shopify Flow or equivalent automation tools Data driven mindset: you should be as comfortable in a Klaviyo analytics dashboard as you are writing a subject line Solid understanding of GDPR and email/messaging compliance obligations: this is a regulated industry and errors are costly Meticulous attention to detail: a broken flow that nobody notices for two weeks is a material revenue loss in our business Highly Desirable Experience in online pharmacy, healthcare, nutraceuticals, or another regulated consumer product category Familiarity with Shopify Plus and subscription apps such as ReCharge, Seal Subscriptions Experience integrating Klaviyo with third party data sources: loyalty platforms, review tools, subscription apps, or CDP layers HTML/CSS ability to edit or build email templates without relying on a designer Technology Stack You will be expected to hit the ground running on the following platforms. Experience with all is preferred; deep expertise in Klaviyo and WhatsApp Business API is non negotiable. What We Offer A rare opportunity to own the highest ROI marketing channel in a group of growing online pharmacies Ground floor role: you will build the CRM infrastructure from a strong base - not inherit a legacy system full of technical debt Direct collaboration with the Head of Marketing and CEO; your work will be visible and valued at the highest level Exposure to four of the world's most dynamic health markets: UK, EU, US, and GCC Competitive salary of £36,000-£48,000 DOE, plus a performance bonus directly tied to retention and LTV outcomes Clear progression to Senior CRM Manager or Head of Lifecycle as the team scales in Phase 2 A fast moving, founder led culture where great execution is recognised and rewarded