Lime Talent Ltd

Position: Ecommerce Manager (DTC) Location: West London Package: £70,000 - £80,000 + Benefits Lime Talent are partnering with a globally recognised FMCG business to recruit an Ecommerce Manager to lead and accelerate their UK Direct-to-Consumer strategy across an iconic portfolio. This is a high-impact, commercially accountable role where you will own the end-to-end DTC ecosystem - driving revenue growth, profitability and digital transformation across the UK market. As Ecommerce Manager, you'll take full ownership of the DTC channel's sales and gross profit ambitions, shaping a best-in-class direct-to-consumer model that sits at the heart of the company's wider ecommerce vision. You'll operate at the intersection of Marketing, Sales, Demand Planning, Finance, Supply Chain and Global DTC teams - aligning local execution with global capability while ensuring the UK channel delivers strong, sustainable commercial performance. This role suits a strategic, data-led and consumer-obsessed digital leader who can balance long-term roadmap development with hands-on trading excellence. Key Responsibilities Lead DTC AOP planning, forecasting and monthly commercial reviews Develop and execute a multi-year DTC growth roadmap aligned with UK and global priorities Define the strategic role of DTC within the broader omnichannel ecosystem Own the end-to-end consumer journey - optimising conversion, AOV, retention, subscriptions and CRM Deliver impactful activation plans across paid media (SEM, SEO, paid social, affiliates, influencers, display, retargeting) Partner with Brand and Global teams to execute campaigns, launches and promotions flawlessly Lead UK CRM and retention strategy, driving lifecycle performance and personalisation Track and interpret core DTC KPIs, translating data into actionable insight Ensure operational excellence across forecasting, stock, fulfilment and LSP performance Build robust P&Ls, financial models and business cases to strengthen channel profitability Act as the DTC lead within UK leadership forums, influencing cross-functional decision making Develop digital capability across the business and champion a growth-driven culture About You Previous experience in ecommerce or DTC, ideally within FMCG or consumer goods Proven track record delivering growth across the consumer decision journey Strong commercial acumen with experience owning revenue and profit targets Highly analytical - confident using GA, Power BI or similar (SQL advantageous) Experience in forecasting volumes/orders and managing logistics service providers Strong understanding of ecommerce architecture, CMS platforms and technical setup Entrepreneurial mindset suited to a fast-paced, high-growth environment Comfortable influencing senior stakeholders across local and global teams Cross-functional exposure (marketing, supply chain, finance, category or shopper) is advantageous

A leading FMCG company based in Greater London is seeking an Ecommerce Manager (DTC) to drive their UK Direct-to-Consumer strategy. This high-impact role will oversee the entire DTC ecosystem, ensuring revenue growth and digital transformation. Candidates should possess a strong ecommerce background, analytical skills, and experience with stakeholder management. The ideal candidate will thrive in a fast-paced environment, balancing strategic planning with hands-on execution. Competitive salary offered along with additional benefits.