MSD
Cambridge, Cambridgeshire
24/09/2022
Full time
Job Description Is this your next job Read the full description below to find out, and do not hesitate to make an application. We are looking for an eCommerce expert with a consumer marketing mind to join our dynamic Sure Petcare global marketing team. Most of Sure Petcare products are sold via eCommerce and our Direct-to-Consumer website. So your prior experience in successfully driving online sales will be valuable to us. Part of our Animal Health Intelligence, Sure Petcare is founded on a belief that applied technology can enhance the lives of pets and their owners, empowering owners to care for their pets in entirely new ways. Our ecosystem of connected pet products tracks millions of behavioural events daily and our easy-to-use apps interpret and report these data points as actionable insights, helping pet owners to identify and respond to the changing needs of their pet. Working within the Sure Petcare global marketing team and reporting to the Digital Marketing Lead, the Ecommerce Manager develops global ecommerce strategy and accelerates sales growth via Sure Petcare's global ecommerce partners and Direct to Consumer website. Key Responsibilities: Develop Sure Petcare global ecommerce marketing strategy to drive online sales growth and market share. Drive ecommerce budget planning and management. Define and deploy the ecommerce playbook, creating tools that build the ecommerce capabilities in all country marketing teams. Optimise all online shop front to improve conversion As a subject matter expert, give guidance and significantly influence country marketing teams on the development, implementation, measurement and refinement of local ecommerce activities for global online retailers such as Amazon. Keep on top of the latest trends and developments in ecommerce. Ensure best practice knowledge transfer series to coach local marketing teams in ecommerce strategies and tactics. Develop promotions to support global product marketing campaigns. Work with product marketing managers to develop new product launch campaigns on ecommerce. Responsibility for improving conversion and Direct to Consumer sales on the Sure Petcare website by optimising user experience supported by website development team. Monitor and analyse all changes in website traffic, customer behaviour and changes in sales. Work with Digital Marketing Manager on website revamp and improvement projects supported by global ecommerce team. Oversee business reporting on ecommerce and website; measure key metrics and Key Performance indicators to drive overall visibility into trends and areas of opportunity. Contribute and participate in annual negotiations with key e-commerce players. Set up across the organization, tools and analyse the various performance indicators (sales, profitability, traffic, conversion rate, etc.) to identify development opportunities. Education and Experience: BSc or BA in Marketing, ecommerce or similar field. Alternatively, a Certificate Institute in Marketing (or similar) qualification. Several years' ecommerce experience in working with global brands and managing global ecommerce channels and Direct to Consumer sales or market-leading ecommerce players, across sales and marketing. Detailed working knowledge of managing marketing campaigns and ads on Amazon is a must. Experience in online shop front optimisation Experience in managing website development project an advantage. Ability to influence and lead a multitude of internal stakeholders. Self-starter with the ability to work under deadline pressure. Experience in an international role an advantage. Experience in pet supply industry a bonus. THE COMPANY Our presence in the UK goes back a long way. For over 80 years, we've been researching, developing and supplying new medicines and vaccines that prevent and treat diseases that occur at every stage of life. Today we're one of the top five biopharmaceutical companies in the UK and employ over 2,000 people across five sites in Hertfordshire, Northumberland, Buckinghamshire, Edinburgh and London. We are officially certified by the Top Employer Institute and been awarded the exclusive Top Employer United Kingdom Certification. WHO WE ARE We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world. What we look for Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively for the common good. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: Domestic/International VISA Sponsorship: No Travel Requirements: 10% Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): Number of Openings: 1 Requisition ID: R190732 Job Type: Full-time