The Football Association
Overview The Women's Super League Football Limited (WSL Football) was established on 12th August 2024 following approval from all clubs across the Barclays Women's Super League (BWSL), Barclays Women's Super League 2 (BWSL2) and the Subway Women's League Cup. For the first time in English women's club football, there is an independent entity charged with growing both leagues on behalf of its member clubs, with each club acting as shareholders in the new company. Led by CEO Nikki Doucet, WSL Football is founded on a clear mission: to transform women's football by building the most distinctive, competitive and entertaining women's football club competition in the world for players and fans today and tomorrow. This is an exciting moment for the women's game, with rapid growth across attendance, broadcast, sponsorship and global interest. The digital products we build now will play a key role in shaping how fans experience that growth. The opportunity We are looking for a hands-on Product Manager to join a small, high-impact digital team working directly with the Head of Digital Products (who also operates as a hands-on Product Manager). You will help shape and deliver 2-3 core digital products from day one, working closely with engineering, design and content teams in a lean, fast-moving environment with limited red tape and a strong bias for delivery. The remit spans digital experiences across website and apps, content workflows and distribution, broadcast integration, membership and loyalty, and fan engagement including gamification and fantasy products. You won't work across all of these at once, but you should be energised by the breadth and comfortable shifting between different problem spaces as priorities evolve. This is a role for someone who wants ownership, pace, and visible impact. What you'll do You will take ownership of product discovery, definition and delivery across key digital initiatives, working closely with engineering and design to bring ideas to life. You'll be expected to run your own user research, dig into data directly, and form clear, evidence-backed product thinking. You'll write crisp, practical product specs and stay close to delivery through build and launch. You'll also use modern AI tooling (such as Claude, Cursor and similar tools) as a natural part of your workflow for ideation, prototyping, research and documentation. Work directly with our third party suppliers, including some of the most innovative companies in sports technology. Most importantly, you'll help shape how fans experience the women's game digitally at a pivotal point in its growth. What we're looking for We're looking for someone with a few years of product management experience, ideally on consumer-facing digital products, who is ready to take on more ownership in a fast-moving environment. You should be comfortable operating in a hands-on way, writing your own specs, running your own research, and moving quickly without heavy layers of process. You should also feel at home working closely with engineers and be able to reason clearly about technical constraints, APIs and data. We are particularly interested in people who are genuinely fluent with modern AI tools and already use them to work smarter and faster. Above all, you should have a real passion for sport. You don't need a background in football or women's sport, but you do need to care about the game and feel energised by the idea of helping grow it. Experience in start-up or scale-up environments, or similarly fast-paced, ambiguous settings, will be highly beneficial. You will also need to be based within commuting distance of London and comfortable attending the Farringdon office 2-3 days per week, as well as occasional events and in-person commitments. Why this role This is a chance to help shape the digital foundations of a league at a true inflection point. The women's game is growing rapidly across attendance, broadcast, sponsorship and global interest. The decisions made now will define how millions of fans experience it for years to come. You will have real ownership in a small team, working on a focused product portfolio where your decisions directly ship and are visible at scale. You'll gain exposure across a wide range of product areas, from consumer experiences and content platforms through to gamification, fantasy and club partnerships across 24 teams. You'll also have the freedom to work in a genuinely AI-native way, using the tools that help you move faster and think better. Ways of working At WSL Football, our values shape how we work every day: We do what's right for the women's game. We push for greatness and never settle. We win together, as one team across clubs, players and fans. We champion the female athlete on and off the pitch. We put fans at the centre of everything we do. The interview process will be First stage: Teams interview Final stage: In-person interview at our Farringdon office To note WSL Football is based in Farringdon, Central London. This role requires regular office attendance and the ability to travel into London. WSL Football is committed to building a diverse and inclusive environment and welcomes applications from all backgrounds. If you require any adjustments during the recruitment process, please let us know in your application.
Overview The Women's Super League Football Limited (WSL Football) was established on 12th August 2024 following approval from all clubs across the Barclays Women's Super League (BWSL), Barclays Women's Super League 2 (BWSL2) and the Subway Women's League Cup. For the first time in English women's club football, there is an independent entity charged with growing both leagues on behalf of its member clubs, with each club acting as shareholders in the new company. Led by CEO Nikki Doucet, WSL Football is founded on a clear mission: to transform women's football by building the most distinctive, competitive and entertaining women's football club competition in the world for players and fans today and tomorrow. This is an exciting moment for the women's game, with rapid growth across attendance, broadcast, sponsorship and global interest. The digital products we build now will play a key role in shaping how fans experience that growth. The opportunity We are looking for a hands-on Product Manager to join a small, high-impact digital team working directly with the Head of Digital Products (who also operates as a hands-on Product Manager). You will help shape and deliver 2-3 core digital products from day one, working closely with engineering, design and content teams in a lean, fast-moving environment with limited red tape and a strong bias for delivery. The remit spans digital experiences across website and apps, content workflows and distribution, broadcast integration, membership and loyalty, and fan engagement including gamification and fantasy products. You won't work across all of these at once, but you should be energised by the breadth and comfortable shifting between different problem spaces as priorities evolve. This is a role for someone who wants ownership, pace, and visible impact. What you'll do You will take ownership of product discovery, definition and delivery across key digital initiatives, working closely with engineering and design to bring ideas to life. You'll be expected to run your own user research, dig into data directly, and form clear, evidence-backed product thinking. You'll write crisp, practical product specs and stay close to delivery through build and launch. You'll also use modern AI tooling (such as Claude, Cursor and similar tools) as a natural part of your workflow for ideation, prototyping, research and documentation. Work directly with our third party suppliers, including some of the most innovative companies in sports technology. Most importantly, you'll help shape how fans experience the women's game digitally at a pivotal point in its growth. What we're looking for We're looking for someone with a few years of product management experience, ideally on consumer-facing digital products, who is ready to take on more ownership in a fast-moving environment. You should be comfortable operating in a hands-on way, writing your own specs, running your own research, and moving quickly without heavy layers of process. You should also feel at home working closely with engineers and be able to reason clearly about technical constraints, APIs and data. We are particularly interested in people who are genuinely fluent with modern AI tools and already use them to work smarter and faster. Above all, you should have a real passion for sport. You don't need a background in football or women's sport, but you do need to care about the game and feel energised by the idea of helping grow it. Experience in start-up or scale-up environments, or similarly fast-paced, ambiguous settings, will be highly beneficial. You will also need to be based within commuting distance of London and comfortable attending the Farringdon office 2-3 days per week, as well as occasional events and in-person commitments. Why this role This is a chance to help shape the digital foundations of a league at a true inflection point. The women's game is growing rapidly across attendance, broadcast, sponsorship and global interest. The decisions made now will define how millions of fans experience it for years to come. You will have real ownership in a small team, working on a focused product portfolio where your decisions directly ship and are visible at scale. You'll gain exposure across a wide range of product areas, from consumer experiences and content platforms through to gamification, fantasy and club partnerships across 24 teams. You'll also have the freedom to work in a genuinely AI-native way, using the tools that help you move faster and think better. Ways of working At WSL Football, our values shape how we work every day: We do what's right for the women's game. We push for greatness and never settle. We win together, as one team across clubs, players and fans. We champion the female athlete on and off the pitch. We put fans at the centre of everything we do. The interview process will be First stage: Teams interview Final stage: In-person interview at our Farringdon office To note WSL Football is based in Farringdon, Central London. This role requires regular office attendance and the ability to travel into London. WSL Football is committed to building a diverse and inclusive environment and welcomes applications from all backgrounds. If you require any adjustments during the recruitment process, please let us know in your application.
The Football Association
Wembley, Middlesex
Our Organisation: The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park. The Role This role is responsible for the design and delivery of compelling digital product experiences within The FA. This involves: Researching and analysing the customer landscape Manage and lead stakeholders to achieve a shared vision for a product Working with product teams to realise the vision balancing short term achievements with long term goals (e.g. technical debt) This role will have a considerable focus on our Wembley Stadium related experiences as well as how we use our data from across the FA to better serve users. The former includes developing our Club Wembley App and improving all guest digital journeys. The later involves harnessing currently disparate information to help us refine and personalise the services and offers we provide guests, fans, players, parents, coaches, volunteers and others. Key Accountabilities Digital Product Management Researching & analysing the customer landscape Work with the Insights team to identify and lead the generation of new insights as required Use analytical evaluation to support product development Manage and lead stakeholders to achieve a shared vision for the relevant product Establishes and maintains a shared vision (e.g. using a product canvas) and roadmap for the products Manage the day to day implementation of divisional components of the Digital Technology product roadmap, with strong input into weekly and monthly planning and update meetings Work closely with stakeholders to identify and prioritise features, and support Business Analysts with gathering detailed requirements Working with product teams to realise the product vision (which is measured by customer value and business outcomes) balancing short term achievments with long term goals (e.g. strategic goals, technical debt) Manages and prioritises the backlog and develops feature level release plans Responsibility for the delivery of engaging, informative and innovative digital experiences for all target audience personas Be the point person for the development of the key insights and success criteria for our digital products Quality control (via Show & Tell) the development of the digital products from a user experience and FA stakeholder perspective Lead, from an FA perspective, the development of a suitable user test plan to garner feedback and insights on the digital products during the development process and prior to and post MVP release Other Understand the digital product landscape and proactively drive activities to provide insights to the business area and to optimize the strategic delivery of additional features/capabilities Proactively keep up-to-date with how world class comparable businesses are using emerging and mature digital technologies to enable and support achieve FA goals and competitive advantage. Inform business leaders and colleagues and influence the proving, piloting and where adoption of leading practices Collaborate effectively with all key Digital Technology teams which support the business area Champion delivery execution and cut through low/no value adding processes that inhibit delivery Proactively demonstrate and role model required behaviours in line with the expectations of the role Support the development and continuous improvement of DT policies, process and documentation in order to continually enhance the overall service to the business Execute additional tasks as required in order to meet The FA's changing priorities What we are looking for Essential Held previous product management roles Delivered compelling and sustainable consumer grade digital experiences and relationships Excellent communications skills Experience Influencing effectively across all levels of stakeholders within an organisation Strong ability to engage effectively with senior and demanding stakeholders to build and deliver strategic plans Experienced in working through and achieving results with diverse divisional and digital / technology teams, including third parties Experience working with colleagues to convert multiple and complex requirements into simple, measurable and engaging plans Experience building / writing product / technology business cases and doing ROI analysis Desirable Knowledge of business to consumer trends (e.g. consumer packaged goods, travel and hospitality) and experience of deploying and driving adoption and building digital relationships at scale using apps and/or mobile digital products Experience of using consumer data to provide tailored and personalised experiences to customers and achieve a more engaging relationship Good managerial accounting skills to ensure that budgets are managed What we can offer you An exciting and challenging role within a changing, dynamic and world-renowned sports organisation. Attractive benefits and a competitive salary for the right candidate. The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter. Closing date: 19th March 2021
Our Organisation: The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park. The Role This role is responsible for the design and delivery of compelling digital product experiences within The FA. This involves: Researching and analysing the customer landscape Manage and lead stakeholders to achieve a shared vision for a product Working with product teams to realise the vision balancing short term achievements with long term goals (e.g. technical debt) This role will have a considerable focus on our Wembley Stadium related experiences as well as how we use our data from across the FA to better serve users. The former includes developing our Club Wembley App and improving all guest digital journeys. The later involves harnessing currently disparate information to help us refine and personalise the services and offers we provide guests, fans, players, parents, coaches, volunteers and others. Key Accountabilities Digital Product Management Researching & analysing the customer landscape Work with the Insights team to identify and lead the generation of new insights as required Use analytical evaluation to support product development Manage and lead stakeholders to achieve a shared vision for the relevant product Establishes and maintains a shared vision (e.g. using a product canvas) and roadmap for the products Manage the day to day implementation of divisional components of the Digital Technology product roadmap, with strong input into weekly and monthly planning and update meetings Work closely with stakeholders to identify and prioritise features, and support Business Analysts with gathering detailed requirements Working with product teams to realise the product vision (which is measured by customer value and business outcomes) balancing short term achievments with long term goals (e.g. strategic goals, technical debt) Manages and prioritises the backlog and develops feature level release plans Responsibility for the delivery of engaging, informative and innovative digital experiences for all target audience personas Be the point person for the development of the key insights and success criteria for our digital products Quality control (via Show & Tell) the development of the digital products from a user experience and FA stakeholder perspective Lead, from an FA perspective, the development of a suitable user test plan to garner feedback and insights on the digital products during the development process and prior to and post MVP release Other Understand the digital product landscape and proactively drive activities to provide insights to the business area and to optimize the strategic delivery of additional features/capabilities Proactively keep up-to-date with how world class comparable businesses are using emerging and mature digital technologies to enable and support achieve FA goals and competitive advantage. Inform business leaders and colleagues and influence the proving, piloting and where adoption of leading practices Collaborate effectively with all key Digital Technology teams which support the business area Champion delivery execution and cut through low/no value adding processes that inhibit delivery Proactively demonstrate and role model required behaviours in line with the expectations of the role Support the development and continuous improvement of DT policies, process and documentation in order to continually enhance the overall service to the business Execute additional tasks as required in order to meet The FA's changing priorities What we are looking for Essential Held previous product management roles Delivered compelling and sustainable consumer grade digital experiences and relationships Excellent communications skills Experience Influencing effectively across all levels of stakeholders within an organisation Strong ability to engage effectively with senior and demanding stakeholders to build and deliver strategic plans Experienced in working through and achieving results with diverse divisional and digital / technology teams, including third parties Experience working with colleagues to convert multiple and complex requirements into simple, measurable and engaging plans Experience building / writing product / technology business cases and doing ROI analysis Desirable Knowledge of business to consumer trends (e.g. consumer packaged goods, travel and hospitality) and experience of deploying and driving adoption and building digital relationships at scale using apps and/or mobile digital products Experience of using consumer data to provide tailored and personalised experiences to customers and achieve a more engaging relationship Good managerial accounting skills to ensure that budgets are managed What we can offer you An exciting and challenging role within a changing, dynamic and world-renowned sports organisation. Attractive benefits and a competitive salary for the right candidate. The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter. Closing date: 19th March 2021
