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IT Jobs Maiden Head, Bristol BS41, UK
02/05/2017
Wax Selection are currently recruiting for an exciting new position of Customer Insight Partner for our clients, a global biopharmaceutical company An opportunity exists for a Customer Insight Partner to ensure the provision of cost effective product and therapy area market research and Brand Team insight generation. Our clients are looking for someone with biosimilars experience. Job Description To ensure the provision of cost effective product and therapy area market research and Brand Team insight generation. Market research and insight gathering is undertaken in order to improve understanding of brand team opportunity areas and issues, and recommend solutions to the brand team (for example, perception of our client’s products by customers, optimal pricing, impact of promotion against customers). The role improves decision making by providing an independent voice that challenges the BT strategy and performance on the basis of objective use of market data and market research. The scope of the position can cover all therapy areas in which our client has a current interest including new product development, all products and competitors. Personally responsible for strategic and operational research, and brand team insights for specific brand teams. The role Increases quality and impact of research, optimises research spend, and involves control of an agreed budget Responsibilities • Provide informed analysis on products, therapy areas, and competitors in terms of performance, uptake, related issues, promotion and to proactively recommend appropriate action to help optimize product performance. The role is required to monitor product performance and more importantly answer the why question. This involves a high degree of product and therapy area knowledge. • In consultation with Brand Team Leaders and Marketing Managers identify knowledge and information gaps which market research and brand team insight work can answer. To determine the feasibility in terms of cost, timing and human resource of obtaining such information and when appropriate, personally initiate the research project. • To organise and manage quality research programmes for products and therapy areas. This begins with a clear identification of the issues to be researched, research design, fieldwork, data analysis, report presentation and recommendations. The role holder is expected to follow through the research, working with the project customer to-wards implementation • To organise and manage brand team insights for products and therapy areas. This begins with identification of knowledge gaps, insight gathering project design, recruitment, brand team training, fieldwork, collation of outputs and insight workshop. • To organize market research and brand team insights to inform the patient journey for products and therapy areas. Create and implement market research to underpin strategic development of brand strategy • To provide and implement innovative research and customer insight techniques • Extract, collate, analyse, interpret and forecast data as required for both existing products and potential new products • Work with the Business Intelligence analyst and brand teams to develop key performance indicators. • Develop product and competitor knowledge, awareness of the market environment and sales and marketing strategies and to enable higher quality research and interpretation. • Creation and maintenance of a Central Business Intelligence resource/information library & identify opportunities to improve and simplify access to BI data and information • Manages supplier relationships, identifies and evaluates new suppliers and negotiates to ensure maximum benefit and value for the company. Education and Experience Requirements • Knowledge - Knowledge of CRM, SFE tools and systems • Knowledge of sales force measures and metrics as well as of the fundamental aspects of affiliate financial performance • Knowledge of basic SFA (Salesforce Automation) processes and tools • Intermediate use of MS office, especially Excel • Understanding of brand planning cycle • Good understanding of the organizational processes and procedures • Experience - Experience in market research / business intelligence • Experience in project management • Experience in ETMS tools valued but not necessary • Experience in presenting market data Our clients look for candidates who are motivated and who thrive in an environment where all people and ideas are respected, valued and supported. To discuss this position in detail or for any further information, please contact Wax Selection on (Apply online only). This vacancy is being advertised on behalf of Wax Selection who are operating as an employment agency. Due to the high volume of applications we receive, unfortunately we are unable to provide individual feedback at this stage. If you have not heard from us within 7 days, please assume your application has been unsuccessful on this occasion