Christian Aid

The Talent Set are proud to be partnering with Christian Aid to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation. Role: Web Optimisation Manager What s on offer: Salary: London £48,937. Cardiff/ Warrington/ Edinburgh £44,056 Location: London, Cardiff, Warrington or Edinburgh Pattern: Hybrid 2 days/week Permanent: full-time with flexible hours The role: Drive the strategic development of Christian Aid s digital ecosystem, ensuring alignment with the organisation s values and overarching goals. Develop and implement a robust search engine optimisation (SEO) and link-building strategy to improve website health, attract relevant traffic, and support user acquisition targets. Deliver key digital projects focused on enhancing campaign effectiveness and maximising income and impact, including: Technical SEO Site audits Keyword research and analysis Competitor and backlink analysis Collaborate with the Senior Digital Content Editor to implement the digital content strategy across Christian Aid s digital channels including social media to maximise reach, engagement, and income. Work cross-functionally with other teams to execute the digital ecosystem content roadmap, ensuring all content is user-focused and impact-driven. Define and brief content requirements that support SEO and conversion rate optimisation (CRO) efforts, enabling data-informed and impactful decisions. Lead the organisation s tag management strategy and implementation, including: Tag structure and tools Server-side tagging Integration with the customer data platform (CDP) Ensuring all tracking functionality is accurate and effective About you: Completed training in Google Analytics 4 (GA4), user experience (UX), search engine optimisation (SEO), and other key digital disciplines. Proven ability to lead, coach, and inspire high-performing teams across content management and social media. Advanced expertise in technical SEO, including: On-page and off-page optimisation Technical SEO best practices Successful implementation of link-building strategies Highly proficient in digital analytics and performance tools, including: Google Analytics 4 (GA4) SEMrush (or equivalent platforms) Google Tag Manager Hotjar and ContentSquare Power BI and Looker Studio Experienced in managing external suppliers and partners across digital platforms and tools. Skilled in content management systems (CMS), particularly Drupal, with working knowledge of HTML and CSS. Strong ability to produce clear, insight-driven digital performance reports using data from: GA4 Social media insights META platforms Other performance tools to optimise fundraising, marketing, and conversion strategies. How to Apply To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours. Please note, all 3rd party agencies speculative CVs and direct will be forwarded onto The Talent Set 1st stage Interviews to be held via Teams on Wednesday 8th October, with 2nd stage being held on Tuesday 21st October (likely to be in person at their Waterloo office). Commitment to Diversity The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

The Talent Set are proud to be partnering with Christian Aid to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation. Role: Digital Performance Advisor What s on offer: Salary: London £54,527. Cardiff/ Warrington/ Edinburgh £49,664 Location : London, Cardiff, Warrington or Edinburgh Pattern: Hybrid 2 days/week Permanent: full-time with flexible hours The role: Conduct in-depth analysis of user behaviour across Christian Aid s digital platforms using a range of analytics tools. Structure, extract, and interpret data to generate insights that inform and improve the overall digital experience. Develop and present data-driven hypotheses to evaluate and optimise campaign performance. Provide clear feedback and actionable recommendations to support ongoing digital enhancements. Serve as a subject matter expert in digital analytics, delivering detailed campaign performance reports and actionable insights. Collaborate closely with cross-functional teams to build consensus and drive data-informed decision-making. Utilise digital reporting dashboards such as Power BI and Looker Studio to effectively communicate key digital KPIs, enabling informed, strategic decisions across the organisation. Perform user experience analysis through usability testing and analytics tools to identify opportunities for improvement on the Christian Aid website, ensuring an optimised and impactful user journey. Design and implement robust A/B and multivariate testing strategies. Ensure thorough documentation, analysis, and dissemination of testing outcomes to promote a culture of learning, iteration, and continuous improvement About you: Demonstrated expertise in digital analysis and insights, with a strong track record of producing data-driven reports and actionable recommendations across platforms such as Google Analytics 4, email marketing, social media, and META. Proven ability to optimise marketing, fundraising, and conversion strategies through comprehensive performance analysis. Highly proficient in statistical analysis techniques, including: Descriptive and comparative statistics A/B testing Data modelling to identify trends and support performance improvement Advanced knowledge of digital performance tools and frameworks, including: Google Analytics 4 (funnel analysis, segmentation, e-commerce tracking) Google Tag Manager Hotjar or ContentSquare Power BI Looker Studio Skilled in defining and managing tracking requirements, implementing tag management solutions, and integrating digital data with CRM systems. Strategic and analytical thinker with a strong learning mindset; able to work independently to: Identify performance gaps Develop innovative solutions Implement methods to improve user experience and increase conversions How to Apply To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours. Please note, all 3rd party agencies speculative CVs and direct will be forwarded onto The Talent Set 1st stage Interviews to be held via Teams on Thursday 9th October, with 2nd stage being held on Thursday 23rd October (likely to be in person at their Waterloo offcie). Commitment to Diversity The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.