LeoVegas Mobile Gaming Group
City, Newcastle Upon Tyne
ABOUT THE ROLE We are seeking an ASO Specialist to join our UK & I Media team. In this role, you will be responsible for planning and executing ASO strategies across multiple brands and apps. You will play an important role in driving new initiatives and projects to expand our organic app activity and grow the channel within our local structure for the UK & Ireland. You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK & I Media team and across the wider UK & I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful growth, you will utilise all the latest solutions and tools from ASO platforms (across Apple App Store and Google Play Store). To succeed in this role, you need to be a self-driven and self-motivated individual - ready to work hands on across multiple apps. You will actively manage and optimise our product pages, run in app events, whilst working closely with the wider team on expanding app integration. The ideal candidate will be a positive and adaptable team player, with a problem solving attitude, and excellent communication and presentation skills. YOU WILL BE RESPONSIBLE FOR Developing and executing ASO (App Store Optimisation) strategies on the App Store and Play Store, for apps across all verticals (casino, live casino, sports betting) and multiple brands. Managing product pages across all apps, from creation, through maintenance, to optimisation (including text, creatives, and keyword targeting). Supporting the wider team with the creation and maintenance of Custom Product Pages, as well as the latest tracking solutions for campaigns across other channels. Building and executing consistent in app events strategies with regular updates aligned with media plans and business objectives. Analysing metrics from internal tools and platforms to track organic app performance and continuously optimise the strategies, while reporting on the results, achievements and competitor benchmarks to the relevant stakeholders. Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs. Supporting the team with promotional content updates, across app product pages and other landing pages. Building active collaboration with our key partners across external digital platform teams and tech vendors. Navigating complex app tracking systems by partnering with AdTech teams to maximise our measurement capabilities across the channel. Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices. Staying ahead of platform updates, innovative targeting solutions, and emerging opportunities. Working closely with the Central Marketing teams to ensure close alignment, consistency and best practice sharing across markets. Collaborating with Product & Tech teams to ensure alignment and support around app releases. Ensuring full compliance with regional advertising regulations and other compliance standards. OUR SUCCESSFUL CANDIDATE WILL HAVE 1-2 years of experience in ASO marketing (client side or agency). Gaming industry experience will be considered a plus. Hands on experience working with App Store Connect and Google Play Console. Basic knowledge of ASO best practices - from a technical perspective, through creative guidelines, to performance analysis and ASO tools. Strong analytical mindset, confident in spotting opportunities for growth. Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar). Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team. Fluent English is essential for this role, both written and spoken. WHO WE ARE At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 2000 innovators, initiators, and groundbreakers working in a fast paced and agile environment across 19 offices worldwide. BENEFITS Hybrid working - 3 days per week at the office, with flexibility for 2 days at home Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England. Invest in your future - We match pension contributions up to 6%. Comprehensive healthcare - BUPA coverage, including pre existing conditions, plus a cashback plan for dental, optical, and other treatments. Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). A great workplace experience - Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches. A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. Support for growing families - Up to 6 months of full pay for maternity leave. Stay active & save money - Cycle to work scheme and gym discounts. And there's more We'll share even more perks related to your role when you chat with our Talent Acquisition team! JOIN US In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don't wait around for things to happen, we pounce and make it happen! If you think you would be a good fit for the Leo pride - give us a roar! As our company working language is English we'd like to see your CV in English please
ABOUT THE ROLE We are seeking an ASO Specialist to join our UK & I Media team. In this role, you will be responsible for planning and executing ASO strategies across multiple brands and apps. You will play an important role in driving new initiatives and projects to expand our organic app activity and grow the channel within our local structure for the UK & Ireland. You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK & I Media team and across the wider UK & I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful growth, you will utilise all the latest solutions and tools from ASO platforms (across Apple App Store and Google Play Store). To succeed in this role, you need to be a self-driven and self-motivated individual - ready to work hands on across multiple apps. You will actively manage and optimise our product pages, run in app events, whilst working closely with the wider team on expanding app integration. The ideal candidate will be a positive and adaptable team player, with a problem solving attitude, and excellent communication and presentation skills. YOU WILL BE RESPONSIBLE FOR Developing and executing ASO (App Store Optimisation) strategies on the App Store and Play Store, for apps across all verticals (casino, live casino, sports betting) and multiple brands. Managing product pages across all apps, from creation, through maintenance, to optimisation (including text, creatives, and keyword targeting). Supporting the wider team with the creation and maintenance of Custom Product Pages, as well as the latest tracking solutions for campaigns across other channels. Building and executing consistent in app events strategies with regular updates aligned with media plans and business objectives. Analysing metrics from internal tools and platforms to track organic app performance and continuously optimise the strategies, while reporting on the results, achievements and competitor benchmarks to the relevant stakeholders. Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs. Supporting the team with promotional content updates, across app product pages and other landing pages. Building active collaboration with our key partners across external digital platform teams and tech vendors. Navigating complex app tracking systems by partnering with AdTech teams to maximise our measurement capabilities across the channel. Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices. Staying ahead of platform updates, innovative targeting solutions, and emerging opportunities. Working closely with the Central Marketing teams to ensure close alignment, consistency and best practice sharing across markets. Collaborating with Product & Tech teams to ensure alignment and support around app releases. Ensuring full compliance with regional advertising regulations and other compliance standards. OUR SUCCESSFUL CANDIDATE WILL HAVE 1-2 years of experience in ASO marketing (client side or agency). Gaming industry experience will be considered a plus. Hands on experience working with App Store Connect and Google Play Console. Basic knowledge of ASO best practices - from a technical perspective, through creative guidelines, to performance analysis and ASO tools. Strong analytical mindset, confident in spotting opportunities for growth. Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar). Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team. Fluent English is essential for this role, both written and spoken. WHO WE ARE At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 2000 innovators, initiators, and groundbreakers working in a fast paced and agile environment across 19 offices worldwide. BENEFITS Hybrid working - 3 days per week at the office, with flexibility for 2 days at home Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England. Invest in your future - We match pension contributions up to 6%. Comprehensive healthcare - BUPA coverage, including pre existing conditions, plus a cashback plan for dental, optical, and other treatments. Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). A great workplace experience - Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches. A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. Support for growing families - Up to 6 months of full pay for maternity leave. Stay active & save money - Cycle to work scheme and gym discounts. And there's more We'll share even more perks related to your role when you chat with our Talent Acquisition team! JOIN US In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don't wait around for things to happen, we pounce and make it happen! If you think you would be a good fit for the Leo pride - give us a roar! As our company working language is English we'd like to see your CV in English please
LeoVegas Mobile Gaming Group
Leeds, Yorkshire
ABOUT THE ROLE We are seeking a highly motivated and experienced Bookmaking Trading Specialist to join our dynamic Sports and Racing team. This is a pivotal, hands on role at the core of our sportsbook operations, encompassing pre match and in play trading, expert odds compilation, racing risk management, and strategic product level content management. The successful candidate will thrive in a fast paced environment and contribute significantly to our commercial objectives. YOU WILL BE RESPONSIBLE FOR Manage the daily Sports and Racing boost program, handling scheduling, pricing and deployment. Compile narrative led pre match Price Boosts and BetBuilders using media and market intelligence. Develop pre packaged, commercially sound BetBuilders for key sporting events. Support live, in play Price Boosts and BetBuilders, reacting swiftly to event developments. Compile odds for niche markets (transfers, next manager, novelties) and manage liabilities. Deliver rapid, accurate reactive pricing for PR, media and social media requests. Optimize front end sportsbook content, including market ordering, lobbies and carousels. Support UK sporting calendar strategy across Trading, Risk and Analytics functions. Manage daily racing odds alongside automated and managed trading service platforms. Monitor and mitigate daily racing liability across UK and Irish race meetings. Identify and manage high value or sharp racing customer activity per risk policy. Provide data modelling, insights and reporting to the Bookmaking Strategy & Analytics team. OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING ESSENTIAL Proven experience in a sportsbook trading or bookmaking role, with comprehensive knowledge of UK sports markets. Demonstrated practical experience in compiling odds across diverse sports and market types, including specials and novelties. Strong familiarity with racing markets, daily odds and robust risk management processes. Ability to expertly interpret team news, media narratives and live event data to craft commercially attractive, narrative driven offers. Comfortable and adept at working within a structured rotating shift pattern, including evenings and weekends. In depth knowledge of BetBuilder products and in play trading workflows. NICE TO HAVE Experience working with or integrating automated and managed trading service platforms. Exposure to sportsbook product management, including lobby and content configuration. Experience in supporting or contributing to analytical or strategic functions within a betting operation. BENEFITS Hybrid working - 3 days per week at the office, with flexibility for 2 days at home Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England. Invest in your future - We match pension contributions up to 6%. Comprehensive healthcare - BUPA coverage, including pre existing conditions, plus a cashback plan for dental, optical and other treatments. Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis. A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. Support for growing families - Up to 6 months of full pay for maternity leave. Stay active & save money - Cycle to work scheme and gym discounts to keep you moving. Work in style - at our newly renovated offices at Tailors Corner are just a 2 minute walk from Leeds Train Station. JOIN US In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar! As our company working language is English, we'd like to see your CV in English, please.
ABOUT THE ROLE We are seeking a highly motivated and experienced Bookmaking Trading Specialist to join our dynamic Sports and Racing team. This is a pivotal, hands on role at the core of our sportsbook operations, encompassing pre match and in play trading, expert odds compilation, racing risk management, and strategic product level content management. The successful candidate will thrive in a fast paced environment and contribute significantly to our commercial objectives. YOU WILL BE RESPONSIBLE FOR Manage the daily Sports and Racing boost program, handling scheduling, pricing and deployment. Compile narrative led pre match Price Boosts and BetBuilders using media and market intelligence. Develop pre packaged, commercially sound BetBuilders for key sporting events. Support live, in play Price Boosts and BetBuilders, reacting swiftly to event developments. Compile odds for niche markets (transfers, next manager, novelties) and manage liabilities. Deliver rapid, accurate reactive pricing for PR, media and social media requests. Optimize front end sportsbook content, including market ordering, lobbies and carousels. Support UK sporting calendar strategy across Trading, Risk and Analytics functions. Manage daily racing odds alongside automated and managed trading service platforms. Monitor and mitigate daily racing liability across UK and Irish race meetings. Identify and manage high value or sharp racing customer activity per risk policy. Provide data modelling, insights and reporting to the Bookmaking Strategy & Analytics team. OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING ESSENTIAL Proven experience in a sportsbook trading or bookmaking role, with comprehensive knowledge of UK sports markets. Demonstrated practical experience in compiling odds across diverse sports and market types, including specials and novelties. Strong familiarity with racing markets, daily odds and robust risk management processes. Ability to expertly interpret team news, media narratives and live event data to craft commercially attractive, narrative driven offers. Comfortable and adept at working within a structured rotating shift pattern, including evenings and weekends. In depth knowledge of BetBuilder products and in play trading workflows. NICE TO HAVE Experience working with or integrating automated and managed trading service platforms. Exposure to sportsbook product management, including lobby and content configuration. Experience in supporting or contributing to analytical or strategic functions within a betting operation. BENEFITS Hybrid working - 3 days per week at the office, with flexibility for 2 days at home Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England. Invest in your future - We match pension contributions up to 6%. Comprehensive healthcare - BUPA coverage, including pre existing conditions, plus a cashback plan for dental, optical and other treatments. Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis. A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. Support for growing families - Up to 6 months of full pay for maternity leave. Stay active & save money - Cycle to work scheme and gym discounts to keep you moving. Work in style - at our newly renovated offices at Tailors Corner are just a 2 minute walk from Leeds Train Station. JOIN US In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar! As our company working language is English, we'd like to see your CV in English, please.