Index.dev
Your mission Over the years, partnerships have been one of the most powerful and capital-efficient channels for our business. From a historical base of 192 interested leads generated through partner introductions and referrals - resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our partnership - we know this motion works. As Partnerships Manager, you will own and scale this engine. This is a builder role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines - Commercial and Marketing - that together drive revenue, brand visibility, and long-term strategic positioning. Business Context & Partnership Model Our partnerships have historically operated across two value streams: Commercial Partnerships - Revenue & Lead Generation The commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co selling arrangements. Partners act as a trusted channel into qualified networks - shortening our sales cycle and increasing close rates because leads arrive with built in credibility. The partnership is a strong proof point: it brought us a publicly traded company as a customer. The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable. Target commercial partner categories include: Business accelerators and startup programmes Accounting and financial advisory firms that can refer their clients to us Networks similar to YPO, StartX, YC Venture capital and investor networks Capital providers and debt financing firms Due diligence and compliance consultancies Companies specialising in remote talent and distributed workforce solutions Providers of complementary services (HR tech, legal, payroll, etc.) Secondary Priority: Marketing Partnerships - Brand Credibility & Presence Marketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach. These are not primarily revenue drivers in the short term - they are credibility and distribution plays that compound over time. Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles. Target outcomes from marketing partnerships include: Guest appearances on podcasts, panels, and webinars Guest posts and bylines in industry publications Interviews and editorial features Backlinks from credible, high authority websites Being featured in industry events and conference programmes Providing expert quotes to journalists and content creators Securing referrals and testimonials from partners and clients Indexing as a recognised brand across directories, lists, and ecosystem maps Showcasing our activities, talent, and client outcomes in partner content Your Responsibilities Pipeline Development & Partner Management Design and build two structured partnership pipelines: Commercial and Marketing, each with defined target profiles, outreach processes, and success metrics Identify, research, and evaluate potential partners that align with our strategic vision and customer profile Own the full partner lifecycle: from first contact and qualification through to activation, launch, and ongoing relationship management Serve as the primary point of contact for all partners, representing our brand with consistency and credibility Maintain a live pipeline view with clear stages, statuses, and expected outcomes Commercial Partnership Execution Develop commercial partnership structures including referral agreements, co selling arrangements, and revenue sharing models (both paid and non paid) Build relationships with accelerators, VCs, accounting firms, capital providers, due diligence consultancies, and complementary service providers Drive lead flow from partners: introductions, warm referrals, and joint outreach Track partner sourced revenue and contribution to overall pipeline with clear attribution Marketing Partnership Execution Secure guest appearance slots on relevant podcasts, webinars, panels, and events Place guest posts, bylines, and editorial features in key publications and media outlets Build backlink and co marketing relationships with high authority websites in our space Generate testimonials, referrals, and case study opportunities from client and partner networks Ensure the company, our people, and our clients are represented and indexed across relevant ecosystem directories and featured lists Product Innovation & Market Intelligence Stay informed about market trends, emerging technologies, and shifts in our competitive landscape to identify new partnership opportunities Work closely with Product Management to surface partner needs, prioritise capabilities that increase partner and customer value, and help partners build deeper solutions on top of our platform Act as a feedback loop between the market and internal teams - surfacing what partners are hearing from their clients and what opportunities we are not yet capturing Your profile Proven ability to build relationships and manage external stakeholders with professionalism and long term thinking Experience in partnerships, business development, or a client facing growth role Commercial mindset: comfortable discussing revenue, deal structures, and partner economics Strong written and verbal communication skills - able to represent the company credibly to senior counterparts Self directed and organised: capable of managing multiple conversations and workstreams without close oversight Familiarity with SaaS, HR tech, remote work, or B2B services is a strong plus Existing network in relevant spaces (accelerators, VC, accounting, media) is a meaningful
Your mission Over the years, partnerships have been one of the most powerful and capital-efficient channels for our business. From a historical base of 192 interested leads generated through partner introductions and referrals - resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our partnership - we know this motion works. As Partnerships Manager, you will own and scale this engine. This is a builder role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines - Commercial and Marketing - that together drive revenue, brand visibility, and long-term strategic positioning. Business Context & Partnership Model Our partnerships have historically operated across two value streams: Commercial Partnerships - Revenue & Lead Generation The commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co selling arrangements. Partners act as a trusted channel into qualified networks - shortening our sales cycle and increasing close rates because leads arrive with built in credibility. The partnership is a strong proof point: it brought us a publicly traded company as a customer. The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable. Target commercial partner categories include: Business accelerators and startup programmes Accounting and financial advisory firms that can refer their clients to us Networks similar to YPO, StartX, YC Venture capital and investor networks Capital providers and debt financing firms Due diligence and compliance consultancies Companies specialising in remote talent and distributed workforce solutions Providers of complementary services (HR tech, legal, payroll, etc.) Secondary Priority: Marketing Partnerships - Brand Credibility & Presence Marketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach. These are not primarily revenue drivers in the short term - they are credibility and distribution plays that compound over time. Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles. Target outcomes from marketing partnerships include: Guest appearances on podcasts, panels, and webinars Guest posts and bylines in industry publications Interviews and editorial features Backlinks from credible, high authority websites Being featured in industry events and conference programmes Providing expert quotes to journalists and content creators Securing referrals and testimonials from partners and clients Indexing as a recognised brand across directories, lists, and ecosystem maps Showcasing our activities, talent, and client outcomes in partner content Your Responsibilities Pipeline Development & Partner Management Design and build two structured partnership pipelines: Commercial and Marketing, each with defined target profiles, outreach processes, and success metrics Identify, research, and evaluate potential partners that align with our strategic vision and customer profile Own the full partner lifecycle: from first contact and qualification through to activation, launch, and ongoing relationship management Serve as the primary point of contact for all partners, representing our brand with consistency and credibility Maintain a live pipeline view with clear stages, statuses, and expected outcomes Commercial Partnership Execution Develop commercial partnership structures including referral agreements, co selling arrangements, and revenue sharing models (both paid and non paid) Build relationships with accelerators, VCs, accounting firms, capital providers, due diligence consultancies, and complementary service providers Drive lead flow from partners: introductions, warm referrals, and joint outreach Track partner sourced revenue and contribution to overall pipeline with clear attribution Marketing Partnership Execution Secure guest appearance slots on relevant podcasts, webinars, panels, and events Place guest posts, bylines, and editorial features in key publications and media outlets Build backlink and co marketing relationships with high authority websites in our space Generate testimonials, referrals, and case study opportunities from client and partner networks Ensure the company, our people, and our clients are represented and indexed across relevant ecosystem directories and featured lists Product Innovation & Market Intelligence Stay informed about market trends, emerging technologies, and shifts in our competitive landscape to identify new partnership opportunities Work closely with Product Management to surface partner needs, prioritise capabilities that increase partner and customer value, and help partners build deeper solutions on top of our platform Act as a feedback loop between the market and internal teams - surfacing what partners are hearing from their clients and what opportunities we are not yet capturing Your profile Proven ability to build relationships and manage external stakeholders with professionalism and long term thinking Experience in partnerships, business development, or a client facing growth role Commercial mindset: comfortable discussing revenue, deal structures, and partner economics Strong written and verbal communication skills - able to represent the company credibly to senior counterparts Self directed and organised: capable of managing multiple conversations and workstreams without close oversight Familiarity with SaaS, HR tech, remote work, or B2B services is a strong plus Existing network in relevant spaces (accelerators, VC, accounting, media) is a meaningful