DAC Group UK Operations Limited
Who We AreWe are DAC-a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint-from global audiences to individual store locations.The Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends web analytics implementation with cross-channel reporting and analysis, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights.The successful candidate will support tracking and tagging initiatives, validate data quality, and develop reporting that combines website, media, and first-party data sources. This individual will also use AI-enabled tools to accelerate reporting, create data visualizations, and support high-level analysis of business questions.This role works closely with web developers, data engineers, lead analysts, data scientists, and account teams to support analytics implementation, reporting, and performance analysis.Key Objectives of the RoleSupport web analytics strategy, measurement planning, and implementation across websites and campaignsTranslate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputsEnsure data is collected accurately through proper tagging, implementation QA, and ongoing validationBuild and maintain reporting and visualizations across website, media, and first-party data sourcesUse AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficientlyInvestigate trends and performance changes across digital touchpoints and provide actionable recommendationsCollaborate with technical, media partners and analytics teams to maintain data integrity and improve reporting foundationsPosition AccountabilitiesLead and support Web Analytics engagements in partnership with account service, analytics, and technical teamsOwn the web analytics lifecycle across assigned projects, including measurement design, implementation support, QA, reporting, analysis, and recommendationsGather business requirements and translate them into tracking frameworks, measurement plans, and data collection specificationsSupport tagging and implementation activities for websites and campaigns, including variables, events, conversions, and other measurement requirementsPartner with developers and technical teams during implementation to ensure analytics requirements are correctly deployedPerform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracyMonitor data quality and identify issues related to tracking, tagging, discrepancies, or broken measurement logicDevelop recurring and ad hoc reporting that integrates website, media, and first-party data into clear and actionable views of performanceBuild dashboards, visualizations, and presentations that communicate performance trends, issues, and opportunities to stakeholdersAnalyze digital performance across websites and campaigns, identifying underperforming areas and opportunities to improve conversion, engagement, and efficiencyInvestigate business questions by connecting behavioral, campaign, and customer data to identify likely drivers of performance changesWork with Data Engineers to understand data architecture, source systems, data flows, and structures that support reporting and analysisCollaborate with Lead Analysts and Data Scientists on more advanced analysis, data interpretation, and insight developmentParticipate in client and internal presentations, helping explain findings, technical considerations, and strategic recommendationsContribute to the growth and evolution of the agency's analytics, implementation, and reporting capabilitiesPreferred RequirementsRelevant bachelor's degree or equivalent industry experience2-4 years of experience in web analytics, digital analytics, or marketing analyticsExperience with web analytics implementation, including tracking design, tagging requirements, QA, and troubleshootingFamiliarity with tag management systems and analytics platforms such as Google Tag Manager, Adobe Launch, Google Analytics, Adobe Analytics, or similar toolsStrong understanding of digital measurement frameworks, events, conversions, campaign tracking, and website performance metricsWorking knowledge of digital media channels, including paid search, paid social, and SEO, with an understanding of how campaigns are optimized and how media performance influences website behavior, traffic quality, and conversionExperience building reports and dashboards using website, media, and first-party dataFamiliarity with data visualization tools such as Power BI, Tableau, Looker Studio, or similar platformsUnderstanding of data architecture, data structures, and how raw source data translates into reporting outputsExperience using AI-enabled tools to support reporting, visualization, analysis, or workflow efficiencyStrong Excel and PowerPoint skillsStrong written, verbal, and presentation skillsAbility to communicate technical concepts and data insights clearly to both technical and non-technical stakeholdersComfortable working cross-functionally with developers, data engineers, analysts, and data scientistsStrong attention to detail, curiosity, and problem-solving abilityWhat you will getProfessional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.Competitive Benefits:Competitive salary and comprehensive health benefits.Generous PTO, wellness initiatives and parental leave.Opportunities for continued learning and professional development.A supportive, collaborative, and casual work environment.How We WorkThis role requires three days in-office. Remote work is not available for this position.This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to
Who We AreWe are DAC-a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint-from global audiences to individual store locations.The Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends web analytics implementation with cross-channel reporting and analysis, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights.The successful candidate will support tracking and tagging initiatives, validate data quality, and develop reporting that combines website, media, and first-party data sources. This individual will also use AI-enabled tools to accelerate reporting, create data visualizations, and support high-level analysis of business questions.This role works closely with web developers, data engineers, lead analysts, data scientists, and account teams to support analytics implementation, reporting, and performance analysis.Key Objectives of the RoleSupport web analytics strategy, measurement planning, and implementation across websites and campaignsTranslate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputsEnsure data is collected accurately through proper tagging, implementation QA, and ongoing validationBuild and maintain reporting and visualizations across website, media, and first-party data sourcesUse AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficientlyInvestigate trends and performance changes across digital touchpoints and provide actionable recommendationsCollaborate with technical, media partners and analytics teams to maintain data integrity and improve reporting foundationsPosition AccountabilitiesLead and support Web Analytics engagements in partnership with account service, analytics, and technical teamsOwn the web analytics lifecycle across assigned projects, including measurement design, implementation support, QA, reporting, analysis, and recommendationsGather business requirements and translate them into tracking frameworks, measurement plans, and data collection specificationsSupport tagging and implementation activities for websites and campaigns, including variables, events, conversions, and other measurement requirementsPartner with developers and technical teams during implementation to ensure analytics requirements are correctly deployedPerform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracyMonitor data quality and identify issues related to tracking, tagging, discrepancies, or broken measurement logicDevelop recurring and ad hoc reporting that integrates website, media, and first-party data into clear and actionable views of performanceBuild dashboards, visualizations, and presentations that communicate performance trends, issues, and opportunities to stakeholdersAnalyze digital performance across websites and campaigns, identifying underperforming areas and opportunities to improve conversion, engagement, and efficiencyInvestigate business questions by connecting behavioral, campaign, and customer data to identify likely drivers of performance changesWork with Data Engineers to understand data architecture, source systems, data flows, and structures that support reporting and analysisCollaborate with Lead Analysts and Data Scientists on more advanced analysis, data interpretation, and insight developmentParticipate in client and internal presentations, helping explain findings, technical considerations, and strategic recommendationsContribute to the growth and evolution of the agency's analytics, implementation, and reporting capabilitiesPreferred RequirementsRelevant bachelor's degree or equivalent industry experience2-4 years of experience in web analytics, digital analytics, or marketing analyticsExperience with web analytics implementation, including tracking design, tagging requirements, QA, and troubleshootingFamiliarity with tag management systems and analytics platforms such as Google Tag Manager, Adobe Launch, Google Analytics, Adobe Analytics, or similar toolsStrong understanding of digital measurement frameworks, events, conversions, campaign tracking, and website performance metricsWorking knowledge of digital media channels, including paid search, paid social, and SEO, with an understanding of how campaigns are optimized and how media performance influences website behavior, traffic quality, and conversionExperience building reports and dashboards using website, media, and first-party dataFamiliarity with data visualization tools such as Power BI, Tableau, Looker Studio, or similar platformsUnderstanding of data architecture, data structures, and how raw source data translates into reporting outputsExperience using AI-enabled tools to support reporting, visualization, analysis, or workflow efficiencyStrong Excel and PowerPoint skillsStrong written, verbal, and presentation skillsAbility to communicate technical concepts and data insights clearly to both technical and non-technical stakeholdersComfortable working cross-functionally with developers, data engineers, analysts, and data scientistsStrong attention to detail, curiosity, and problem-solving abilityWhat you will getProfessional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.Competitive Benefits:Competitive salary and comprehensive health benefits.Generous PTO, wellness initiatives and parental leave.Opportunities for continued learning and professional development.A supportive, collaborative, and casual work environment.How We WorkThis role requires three days in-office. Remote work is not available for this position.This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to