Sony Pictures Entertainment, Inc

Please note that this role is based in the United Kingdom. To enable us to meet the statutory and regulatory obligations of the United Kingdom immigration system, you must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment. Sony Pictures TV International Production is building a new generation of creator led digital brands across YouTube and social platforms. This 12 month fixed term contract role is for a professional who lives and breathes platforms-particularly YouTube-and has a deep understanding of creators, formats, audience behaviour and the wider creator economy. Responsibilities Channel & Platform Growth Strategy Define the audience growth strategy for Sony's digital brands across YouTube and social platforms; identify distribution approaches, mix of content formats, and best practices for channel growth, audience retention and engagement. Continuously refine strategies based on platform trends, audience behaviour and performance data. Channel Management & Distribution Publish and schedule content, manage multiple platforms including YouTube, TikTok, Instagram, Facebook, Spotify, Apple Podcasts, Amazon Music and Patreon; ensure best practice metadata, formatting and discoverability; monitor early performance signals and recommend optimisation. Portfolio Growth & Creator/Talent Collaboration Work with creative and production teams to shape formats built for digital platforms; provide clear platform insights and identify opportunities to extend brands across platforms through clips, short form content, audio and audience communities. Content Packaging & Optimisation Lead optimisation of YouTube titles, thumbnails, descriptions and channel structure; design or contribute to thumbnail concepts; analyse click through rates, audience retention and traffic sources to improve packaging and discoverability; advise creative teams on hooks, pacing, episode structure and packaging. Short Form Content Creation Create and edit high performing short form vertical content for TikTok, Instagram Reels and YouTube Shorts; select strong moments from long form content, align edits with platform trends and maximise reach and engagement; lead virality tactics and develop creative strategies to increase reach, shareability and algorithmic momentum. Audience Insights & Performance Analysis Analyse performance using YouTube Studio and social platform analytics tools; track audience behaviour, retention patterns, watch time, click through rates and format performance; identify patterns in high performing content; maintain simple reporting that tracks channel growth, engagement and audience trends. Commercial & Monetisation Insights Understand how digital content monetises across platforms (YouTube AdSense, partner sales, brand integrations, audience memberships); ensure platform and content strategies are aligned to revenue outcomes; work with the commercial team to identify brand integrations, sponsorship formats and audience monetisation models; track revenue performance and report on monetisation trends. Platform & Creator Intelligence Track emerging creators, formats and trends; share standout content examples; stay on top of platform updates, algorithm shifts and evolving audience behaviour; propose ideas that inform new formats, distribution strategies or audience opportunities. Collaboration Work closely with creative, production and editorial teams, providing regular feedback to producers and editors on content performance and improvement. Qualifications Minimum 3 years' experience working across digital video channels or social pages with significant audiences, directly responsible for audience growth and performance. Strong understanding of YouTube Studio analytics and social platform insights. Experience publishing and managing content across YouTube and multiple social platforms. Strong understanding of digital content monetisation across platforms, including advertising, brand integrations and audience memberships. Ability to create and edit short form vertical video. Strong analytical mindset with a proven ability to translate data into clear, practical recommendations. Deep familiarity with YouTube, TikTok, Instagram and the wider creator ecosystem. Highly organised with strong attention to detail and established publishing workflows. Line management experience is desirable. Obsessed with understanding why certain videos perform and others don't; constantly analyse creators, formats and platform trends. Deeply engaged in social and creator culture; comfortable working closely with creative teams to improve content performance. Excited about helping build and grow new digital channels inside Sony Pictures. Benefits Competitive salary with annual bonus eligibility. Choice of comprehensive health plan options including private medical insurance. 25 days of paid annual leave plus a week off during the winter holidays. Extensive learning & development opportunities, including instructor led classes and high impact online resources. Access to Employee Business Resource Groups and Sony Pictures Action, our racial equity and inclusion strategy. Access to an employee online store offering discounted Sony products. Exclusive employee screenings of the newest movies and TV shows. Interest free season ticket loan. Automatic enrolment in the Company's Pension Plan. Free counselling and advisory service. Life Insurance and Group Income Protection Plans (subject to service requirements). Optional discretionary benefits such as gym memberships, travel insurance, activity passes, car leasing, experience days, and more. Equal Opportunity Statement Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable). Reasonable Adjustments If you require any reasonable adjustments with any part of the recruitment process, including the application or interview process, please contact us at . Please put Reasonable Adjustment Request in the subject line of the email.