Graham And Brown Ltd.

Job Title: Junior CRM Digital Executive Location: Blackburn, Lancashire Salary: £27,628 - £29,122 Job Purpose As a Junior CRM Digital Executive, you will play an important role in shaping our customer communications across email, SMS and supporting editorial content. Combining creative copywriting with strong visual awareness, you will create compelling B2C email content and supporting assets that reflect the premium nature of our brands. Alongside email & blog content creation, you will support the analysis of campaign performance, helping to identify insights and trends that inform future creative and communication strategies. This role would suit someone with experience in design, particularly working within brand guidelines, exceptional written communication skills & a meticulous eye for detail. Our Junior CRM Digital Executive Will Help bring our brands to life by ensuring our warm, friendly and expert tone of voice shines through every customer touchpoint across email and blog content. Support the CRM Manager and CRM Executive in planning and delivering engaging customer communications across our CRM channels. Create beautifully designed and thoughtfully written email campaigns, SMS communications and supporting blog content that inspire and connect with our customers. Design engaging creative assets for CRM campaigns, always maintaining a premium aesthetic and consistent brand identity. Review campaign performance and engagement metrics to help identify what resonates most with our audience, using insights to inform future creative direction, copy and content strategy. Contribute ideas for testing new subject lines, messaging approaches and creative concepts to continuously improve campaign performance. Collaborate closely with our brand, social and trading teams to ensure all messaging and creative assets feel aligned, cohesive and commercially effective. Support the testing and quality assurance of email campaigns across multiple devices and platforms, ensuring a seamless customer experience and exceptional attention to detail. Use tools such as Figma, Grammarly, Claude, Asana and Bloomreach to support creativity, efficiency and accuracy across the CRM workflow. What We're Looking For Confident using Figma or similar creative design tools, with the ability to create visually engaging content that aligns with a premium brand aesthetic. A minimum of 12 months' experience working with CRM, ESP or CDP platforms, with an interest in customer communications and digital customer journeys. A strong understanding of ecommerce and digital marketing, with curiosity around what drives customer engagement and campaign performance. Exceptional written communication skills, with excellent spelling, grammar and a natural flair for creative copywriting. A collaborative and proactive approach, with strong communication skills and the confidence to work closely with cross-functional teams. What We Offer You We believe in rewarding our team for their hard work and dedication. Here's what you'll get when you join: Your birthday off- because you deserve to celebrate in style! Flexible working - we believe in work life balance Hybrid working - option to work remotely for 20% of the week. A fantastic discount of up to 60% - perfect for giving your home a makeover. A generous pension scheme (totalling 10%) - because your future matters. Free parking and access to company vehicles for business needs. Regular social events hosted by our Fun Squad - because we know how to work hard and play hard.