Lounge Underwear Limited

We're looking for a commercially astute, digitally driven Head of eCommerce. You'll be the strategic and operational lead for our global eCommerce function, driving on-site brand experience, revenue and conversion. This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online. What you will do Trading & Revenue Growth Own the eCommerce channel, delivering against ambitious targets. Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase Execute promotional and trading calendars in close partnership with Merchandising and Marketing Site Experience & Optimisation Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX Lead a structured on site CRO programme, driving continuous experimentation across all key on-site touch points Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic Data, Insight & Reporting Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs Champion a brand led culture, whilst translating data analytics into actionable insight for stakeholders at all levels Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness. Manage the relationship with key eCommerce technology vendors and platforms (Shopify) Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value. Has experience working with large data sets and building out ranges in bulk Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories. Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy. Leadership & Cross-Functional Collaboration Lead, mentor, and grow a high-performing eCommerce team across trading, UX, and operations Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience Champion the customer perspective, live in the shoes of a user at all times when adding insight What we are looking for Proven track record in a senior eCommerce leadership role, ideally within a high-growth DTC or fashion brand Deep understanding of online trading, digital merchandising, and conversion optimisation Strong commercial acumen with experience owning eCommerce function Deep understanding and experience managing Shopify Plus and the Shopify ecosystem Demonstrated ability to lead and develop multidisciplinary teams Experience working across multiple markets and territories Skills & Attributes Customer obsessed, with a genuine understanding of what drives online buying behaviour Excellent communicator who can engage, influence, and inspire across all levels of the business Agile and resilient. Able to thrive in a fast-paced, ever-changing environment Passionate about brand and committed to maintaining Lounge's distinctive aesthetic and voice online Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.

Lounge Underwear Limited in Birmingham is seeking a Head of eCommerce to lead their global eCommerce function. This pivotal role involves driving revenue growth, optimizing on-site experiences, and overseeing an effective eCommerce team. The ideal candidate will have experience in a senior eCommerce role within a high-growth brand, deep understanding of digital trading and merchandising, and proficiency with Shopify Plus.