DFS Furniture PLC

A major furniture retailer based in Doncaster is seeking a Data Activation Executive to enhance audience marketing activations through data insights. The role involves collaborating across various teams to ensure effective deployment of customer data. Candidates should have experience in digital marketing, particularly audience activation, and possess strong analytical skills. Benefits include a bonus scheme and generous leave options, promoting a supportive work environment.

# Data Activation Executive Your new role About DFSWe're home to DFS, Sofology, and The Sofa Delivery Company - three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.At DFS Group, everyone plays a part. Whether you're supporting our brands or serving our customers, you're helping shape the future of furniture retail. Each brand has its own identity and creative direction, but we're united by a culture that puts people and purpose at the heart of everything we do. Everyone Welcome Across our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you Your new Role Working closely with the Data Analytics Manager and wider Marketing Team, this role will be responsible for turning audience data and customer intelligenceinto real-world outcome-driven marketing activations across paid media, CRM, and emerging channels across the DFS Group.This role sits at the heart of our Group Customer Data Strategy so the successful candidate will be responsible for the deployment and activation of our FirstParty Data (1PD) audiences, enriching audience data with insight and 3rd party sources, and supporting the Marketing team to target, test and report ouraudience data effectively. You will contribute to smarter targeting, effective measurement, higher marketing efficiency and deeper customer engagement.This is a highly collaborative role, working closely with our Digital, Paid Media, CRM, Creative, and Web teams to help translate insights into action. As part ofthis, you will have the opportunity to provide audience recommendations that translate across the marketing funnel as well as understanding the needs ofchannel managers to drive forward business, channel and campaign goals. Additionally, there will be a need to work collectively with our partner agency teamsto ensure alignment on audiences, testing frameworks and execution excellence across our audience strategy. What you will be doing Audience Deployment & Activation Use Customer Data Platform/BigQuery-powered segments to build, refine and deploy customer audiences across activation channels including PaidSearch, Paid Social, CRM, Display, CTV and Partnership channels. Maintain consistent audience naming conventions, governance and best practice across platforms whilst ensuring all audiences are privacy-compliant,robust and match to platform requirements. Campaign Execution, Optimisation & Measurement Work with channel teams to help develop audience targeting strategies based on marketing insights, campaign goals and attributedperformance data. Support the creation of activation-level dashboards (e.g., audience delivery, match rate, incremental uplift, profit model reporting) Ensure all activation is logged and tagged correctly to feed into our Measurement Framework.3. Data Growth & Enrichment Support the activation and reporting of high-impact customer data capture initiatives across web, in-store, CRM and social. Support the process to upload, validate and enrich customer data using the Cleanroom environment and partner datasets. Working with the Marketing and Data Engineering team, support the optimisation of data pipelines for activation readiness. Skills and Qualifications Essential Experience in digital marketing audience activation across at least one major channel (Paid Search, Paid Social, CRM, Display, etc). Understanding of audience targeting, customer segmentation or customer lifecycle marketing. Strong analytical mindset with ability to interpret audience and performance data. Experience working with marketing platforms (e.g.ads manager), Customer Data Platforms (e.g. Bloomreach) and insight tools (e.g. GoogleAnalytics). Comfortable manipulating and quality-checking datasets for activation, interpreting data to spot trends and identify opportunities Familiar with test-and-learn frameworks (A/B tests, geo-tests, messaging tests). Excellent stakeholder communication skills. Desirable Experience using BigQuery or SQL for basic queries. Exposure to data cleanrooms (e.g., Google BigQuery Cleanroom). Experience activating 1PD audiences and API/CAPI integrations. Experience in retail, ecommerce or multi-brand environments. Understanding of attribution, incrementality, MMM or Profit-based optimisation. DFS Benefits Potential Annual Bonus Scheme: Contribute to our success and get rewarded for it Growth and Training: Learn new skills and develop your career with us Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury's, ASOS, and IKEA Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships Pension and Savings: Join our Group Pension and Sharesave schemes Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay Data Activation Executive Salary £27200.00 - £34300.00 Frequency Monthly Job Reference dfs/TP/250060/3268 Contract Type Full Time Closing Date 24 April, 2026 Job Category Office and Home Working Business Unit DFS Corporate Location 1 Rockingham Way, Redhouse Interchange Adwick-le-Street Doncaster, United Kingdom (Incl. Northern Ireland) Posted on 25 March, 2026

# Software Developer Your new role About DFSWe're home to DFS, Sofology, and The Sofa Delivery Company - three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.At DFS Group, everyone plays a part. Whether you're supporting our brands or serving our customers, you're helping shape the future of furniture retail. Each brand has its own identity and creative direction, but we're united by a culture that puts people and purpose at the heart of everything we do. Everyone WelcomeAcross our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you Your new roleWe are looking for a Software Developer to compliment our internal team of developers. This role will support the current team working on new developments and enhancements to existing software.This is an exciting time to join the DFS Technology Department as we strive to revolutionise the DFS Technology systems. The successful candidate will play an integral part in providing the business within information working with internal stakeholders and external partners to produce world class solutions to support the future growth of the business.The successful candidate will have the opportunity to become part of a Technology department where you can experience the full development life cycle of technology solutions working with amazingly talented people in a growing and progressive team.As the business has a growing need for access to information you will have the chance to build strong working relationships across the company and the opportunity to develop and broaden your skills by working on a variety of projects with both internal and external partners.Your Responsibilities Work as part of a team of developers. Help specify, develop & test new programs Maintain and improve existing programs. Communicating with end users (stores, factories & Head Office) to ensure requirements are met. Produce user and technical documentation. Adhere to coding standards Provide input into application improvement plans. Our Ideal CandidateShould have an understanding of the following:• Experience of design and programming on a variety of platforms and environments including AIXand Windows based operating systems• Good communication skills• Persuasive skills and ability to challenge• Experience of REACT, C#, ASP.NET, HTML and IIS, Microsoft Visual Basic / .NET would be desirable. DFS Benefits Hybrid role based at our Doncaster Group Support Centre, with 2-3 days a week onsite. 37.5 hrs per week Monday to Friday Potential Annual Bonus Scheme: Contribute to our success and get rewarded for it Growth and Training: Learn new skills and develop your career with us Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury's, ASOS, and IKEA Well being Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships Pension and Savings: Join our Group Pension and Share save schemes Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay Lead the coordination of store-facing communications, partnering with the wider In-Store Communications team to cascade clear, timely, and actionable pricing and POS store messaging via Retail Operations. You will feed in learnings for store campaign implementation & estate consistency in the ongoing store standards dialogues within the wider Store Format Team Software Developer Salary Competitive salary based on skills and experience Frequency Monthly Job Reference dfs/TP/250060/3296 Contract Type Full Time Closing Date 15 May, 2026 Job Category Office and Home Working Business Unit DFS Corporate Location 1 Rockingham Way, Redhouse Interchange Adwick-le-Street Doncaster, United Kingdom (Incl. Northern Ireland) Posted on 15 April, 2026

A leading furniture retailer is looking for a Software Developer to join their team in Doncaster. This hybrid role requires experience in various programming languages including REACT and C#. The position offers a competitive salary, an annual bonus scheme, and a range of employee benefits such as generous leave and discounts on company products. You will collaborate with internal stakeholders to produce innovative solutions that support business growth.