Techtronic Industries - Europe HQ

Assists with the implementation of the digital marketing strategy to achieve agreed targets and key performance indicators. Contributes to the long term development of the digital marketing strategy by keeping up to date with new digital marketing techniques. Assists with administrative tasks, conducting market research, updating the system database, creating marketing literature Job Description Looking for an experienced Digital Marketing Assistant to join the EMEA digital team at Techtronic Industries, a worldwide Power Tools manufacturer, for the consumer power tool brand RYOBI & our trade power tool brand, AEG. Based in our European headquarters in Maidenhead, the EMEA consumer digital marketing team is responsible for the management and execution of the online marketing strategy across Europe & supports the development of the e-commerce roll-out plan. The department is a busy and dynamic function that supplies all European regions with the online marketing materials & e-commerce functionality needed to deliver the company's ambitious financial growth targets. Reporting directly to the Head of Digital Marketing RYOBI & AEG EMEA, you will be responsible for leading the 360 online support plan for new products and supporting web enhancements across the user journey's various touchpoints, based on latest trends, audits & SEO recommendations. You will have an e-commerce mindset when developing content for online distribution including landing page development and asset creation for newsletters, SoMe & paid media campaigns. The position will work to improve the paid media and SEO strategies at a European level. They will work proactively with multiple external agencies to assess the performance of online campaigns & related data to identify and implement recommendations to increase online performance. This includes keyword research and management, analytics and tracking, landing page performance analysis, and campaign reporting as well as manage paid digital marketing campaigns including paid search, display, and social campaigns. The successful candidate will also be expected to offer wider support to the marketing team in events and/or photoshoots. This role will involve close co-ordination between local marketing teams, product management and our digital agencies to ensure new product information and key marketing initiatives are reflected in the web content across Europe. KEY RESPONSIBILITIES INCLUDE: Manage the 360 online support plan for new product launches including landing page development and asset creation for newsletters, social media & paid advertising Support web enhancements across the online user journey Support the development of new e-commerce functionality online Execute a comprehensive performance-media strategy across programmatic, display, paid social, video, and mobile advertising tactics to drives business results Monitor SEO activity and the impact of media campaigns to implement recommendations to increase performance Regular reporting, tracking & measurement of online activity & campaigns (Google Analytics, Google Tag Manager, Google Search Console, Data Studio) to create monthly/quarterly/yearly reports Support digital asset creation, including animations, graphics and involvement with photography and video production Maintain a strong relationship with the European marketing teams, working with them to create effective solutions and support with local implementations Liaise with product management teams to develop the most effective online support plan for their products Independent management of projects with external marketing agencies from brief creation, to budget management and asset delivery Assist in the organizing of promotional events, including Pan-European customer conference and attend them to facilitate their success REQUIREMENTS For the Digital Assistant position we are looking for a performance-driven marketing professional who is organised, self-motivated and with previous experience gained working in a fast paced, high growth and agile commercial environment. Experience working in e-commerce is favourable. A 2:1 University Degree or above At least 3 years hands-on digital marketing experience working in a similar role Experience of marketing in similar fast-paced high performing businesses Experience successfully developing & implementing multi-channel marketing plans in B2B and/or B2C (e-commerce is favourable) including e-mail, social media, web and so on Experience of successful performance media campaigns that connect to consumers throughout the entire funnel, and drive business results Experience in measuring & analyzing online marketing campaigns including organic and paid search, email, display and social Understanding of SEO techniques and the impact online Confidence in performance analysis with digital analytics tools Good understanding of UX, web design, customer flow and web analysis Excellent work ethic & positive, can-do attitude Excellent multi-tasking and time management skills in order to prioritise objectives Exceptional attention to detail Goal-oriented and self-motivated individual with excellent communication skills and focus Proactive, collaborative, and results-driven work style Strong computer and organizational skills, including advanced Excel and PowerPoint skills Understanding of past and current digital marketing and technology trends Enthusiasm to travel, as appropriate, both internationally (mainly Europe) and in the UK DESIRABLES Fully valid driver's license Some experience with photo/video editing software (Illustrator, Indesign, Photoshop or Flash) Ability to speak a European language in addition to English is beneficial, but not essential Experience within a FMCG environment PIM or MDM experience