About Rebellion Rebellion has been independently developing and publishing incredible video games for 30 years, founded by Jason & Chris Kingsley. In addition to games, the company runs its own film studio, board game division, book publishing arm, and through 2000AD publishes comics and graphic novels such as Judge Dredd. Job Overview We're seeking a skilled and innovative Machine Learning Engineer to join our cutting edge ML Team. You'll be part of a small, highly collaborative group dedicated to pushing the boundaries of AI/ML technology in gaming. Position Summary This mid level position is ideal for someone ready to take ownership of projects, mentor junior engineers, and deliver impactful solutions that help shape the future of our game products. Key Responsibilities Generate game levels and 3D worlds. Enhance our game products. Develop custom tools for our teams. Integrate ML and deep learning (DL) models into our production workflows and real time gaming environments. Implementation, and optimisation of ML algorithms and tools for game level generation and enhancement. Collaborate with cross disciplinary teams (art, design, code) to integrate ML models into real time game workflows. Conduct and direct experiments to improve accuracy, performance, and scalability of ML/DL models. Manage and maintain ML systems, libraries, and pipelines, ensuring robust deployment into production. Analyse diverse datasets to inform model architecture and feature engineering. Stay current with state of the art ML/DL research and evaluate new technologies for practical application. Mentor and guide junior ML engineers, sharing best practices and reviewing their work. Present technical findings, progress, and recommendations to stakeholders and leadership. Requirements MSc in Computer Science, Mathematics, or a similar technical discipline; advanced certifications are a bonus. Proficiency in Python and C++ with a proven track record of delivering robust, scalable ML systems. Professional experience as a Machine Learning Engineer or similar role, with expertise in machine learning algorithms and statistical methods. Hands on experience with supervised, unsupervised, semi supervised, and reinforcement learning; 3D ML/DL exposure is highly desirable. Strong understanding of data structures, software architecture, and data modelling, with experience handling diverse datasets (tabular, computer vision, point cloud, game data). Proficient with ML frameworks (NumPy, OpenCV, scikit learn, PyTorch/PyTorch3D, TensorFlow, Keras). Experience with CI/CD pipelines, version control (GitLab, Perforce), cloud platforms (preferably AWS) and scalable deployment workflows. Outstanding problem solving and analytical capabilities, coupled with the ability to work autonomously and collaborate effectively with other disciplines. Benefits 22 days holidays + Christmas closure (typically 4 days) & bank holidays (increasing with service at 5 years - one day each year until you reach 31 days). Private Medical Insurance, healthcare cash plan, including dental and Vision. Life Assurance, Income Protection & Critical Illness Cover. Enhanced Family Leave. Interest free, tax free loans. Enhanced Pension Scheme. EAP - a range of Mental Health and Wellbeing Support. Loads of additional benefits, including a wide range of discounts, freebies, and social events. Location & Remote Policy The role is based at our riverside headquarters in Oxford, offering a creative and relaxed atmosphere. We provide a relocation package, including moving assistance, temporary accommodation, and full support to ensure a smooth transition. We believe in face to face collaboration and encourage working from our Oxford headquarters, but we understand flexibility matters and are open to discussing hybrid options. Right to Work Statement This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship. Company Rebellion
28/05/2026
Full time
About Rebellion Rebellion has been independently developing and publishing incredible video games for 30 years, founded by Jason & Chris Kingsley. In addition to games, the company runs its own film studio, board game division, book publishing arm, and through 2000AD publishes comics and graphic novels such as Judge Dredd. Job Overview We're seeking a skilled and innovative Machine Learning Engineer to join our cutting edge ML Team. You'll be part of a small, highly collaborative group dedicated to pushing the boundaries of AI/ML technology in gaming. Position Summary This mid level position is ideal for someone ready to take ownership of projects, mentor junior engineers, and deliver impactful solutions that help shape the future of our game products. Key Responsibilities Generate game levels and 3D worlds. Enhance our game products. Develop custom tools for our teams. Integrate ML and deep learning (DL) models into our production workflows and real time gaming environments. Implementation, and optimisation of ML algorithms and tools for game level generation and enhancement. Collaborate with cross disciplinary teams (art, design, code) to integrate ML models into real time game workflows. Conduct and direct experiments to improve accuracy, performance, and scalability of ML/DL models. Manage and maintain ML systems, libraries, and pipelines, ensuring robust deployment into production. Analyse diverse datasets to inform model architecture and feature engineering. Stay current with state of the art ML/DL research and evaluate new technologies for practical application. Mentor and guide junior ML engineers, sharing best practices and reviewing their work. Present technical findings, progress, and recommendations to stakeholders and leadership. Requirements MSc in Computer Science, Mathematics, or a similar technical discipline; advanced certifications are a bonus. Proficiency in Python and C++ with a proven track record of delivering robust, scalable ML systems. Professional experience as a Machine Learning Engineer or similar role, with expertise in machine learning algorithms and statistical methods. Hands on experience with supervised, unsupervised, semi supervised, and reinforcement learning; 3D ML/DL exposure is highly desirable. Strong understanding of data structures, software architecture, and data modelling, with experience handling diverse datasets (tabular, computer vision, point cloud, game data). Proficient with ML frameworks (NumPy, OpenCV, scikit learn, PyTorch/PyTorch3D, TensorFlow, Keras). Experience with CI/CD pipelines, version control (GitLab, Perforce), cloud platforms (preferably AWS) and scalable deployment workflows. Outstanding problem solving and analytical capabilities, coupled with the ability to work autonomously and collaborate effectively with other disciplines. Benefits 22 days holidays + Christmas closure (typically 4 days) & bank holidays (increasing with service at 5 years - one day each year until you reach 31 days). Private Medical Insurance, healthcare cash plan, including dental and Vision. Life Assurance, Income Protection & Critical Illness Cover. Enhanced Family Leave. Interest free, tax free loans. Enhanced Pension Scheme. EAP - a range of Mental Health and Wellbeing Support. Loads of additional benefits, including a wide range of discounts, freebies, and social events. Location & Remote Policy The role is based at our riverside headquarters in Oxford, offering a creative and relaxed atmosphere. We provide a relocation package, including moving assistance, temporary accommodation, and full support to ensure a smooth transition. We believe in face to face collaboration and encourage working from our Oxford headquarters, but we understand flexibility matters and are open to discussing hybrid options. Right to Work Statement This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship. Company Rebellion
A NOTE FROM THE FOUNDERS Oxford Dynamics is at an inflection point. We operate in some of the most complex and high stakes environments in the world - defence, national security, AI and robotics. The decisions we make now will define not just how fast we grow, but who we become. You will work closely with the entire team. You will be trusted with judgment calls. You will influence the business. And you will see the impact of your work every day. If you are excited by ownership, pace and purpose - and by building something that genuinely matters - we would love to hear from you. Who We Are Founded in 2020, Oxford Dynamics is a fast growing UK deep tech company developing AI and robotic systems designed to operate in mission critical environments. Our flagship AVIS (A Very Intelligent System) AI framework fuses multi modal data - text, imagery, telemetry and sensor feeds - enabling operators to interrogate complex information at speed and make better decisions under pressure. Our STRIDER robotic platform performs autonomous tasks in hazardous environments, protecting people while extending operational reach. Our ambition is simple but demanding: to converge AI and robotics so machines can sense, understand and act in complex, real world environments. We work with defence and security organisations internationally to help protect nations, infrastructure and lives. What You Will Be Doing You'll sit at the core of our product, building the systems that make advanced AI usable in the real world. If you enjoy owning backend services end to end, care deeply about reliability and API quality, and want to work hands on with Palantir Foundry in a high impact environment, this role offers both autonomy and real impact. Backend Architecture & APIs (Primary Focus) Design and evolve scalable backend services in Python using FastAPI for high availability, high-throughput workloads. Build well versioned RESTful APIs aligned to OpenAPI/Swagger, with strong conventions for consistency, idempotency, and backward compatibility. Implement authentication and authorization using OAuth2/OIDC, session management, and fine grained permissions. Design and maintain event driven architectures and background processing pipelines (e.g. Celery, Redis Streams, Kafka) to enable scalable async workloads, retries, and fault tolerant integrations. Design data models and optimise relational databases (PostgreSQL) for performance, partitioning, and horizontal scale. Introduce caching, rate limiting, and queuing to meet performance budgets and latency goals. Integrate with AI pipelines and model serving endpoints, including streaming responses, async inference jobs, and robust error/retry semantics. Palantir Foundry Integration Work with Palantir Foundry to build and maintain data pipelines, ontologies, and integrations that connect backend services to Foundry based analytics and workflows. Leverage Foundry's APIs and tooling to support data modelling, transformation, and secure data exchange across the platform. Security & Reliability Write secure, well tested code (unit, integration, end to end) and uphold coding standards through code reviews. Contribute to logging, metrics, and alerting (Prometheus/Grafana, ELK/OpenSearch) for the services you build. Support compliance readiness (ISO 27001, GDPR) through secure by default design. Cross Functional & Process Collaborate closely with the engineering team, product and leadership to scope, sequence, and deliver outcomes. Translate product requirements into technical plans, breaking work into milestones with measurable success criteria. Mentor engineers on backend design and API ergonomics. Infrastructure Contributions (optional) Ship services via Docker containers with clean, minimal builds. Contribute to IaC (Terraform/CloudFormation) and CI/CD pipelines (GitHub Actions/Argo CD) alongside the DevOps team. Support cloud operations with sensible defaults, cost awareness, and environment promotion across dev/staging/prod. Required Skills & Experience SC Clearance or the ability to obtain SC (and later DV). 5+ years of professional software engineering experience, with a strong focus on backend development in Python and with event driven architectures. Hands on experience with Palantir Foundry, including working with Foundry APIs, data pipelines, ontologies, or Foundry based application development. Proven experience designing and operating production REST APIs with OpenAPI/Swagger. Deep understanding of relational database design, indexing, performance tuning, and migrations (PostgreSQL). Proficiency with containerisation (Docker) and Git based workflows. Experience with API versioning, security, documentation strategies, and automated testing. Strong problem solving skills and the ability to work independently with high ownership. Soft Skills High-agency engineer who owns outcomes end to end. Pragmatic, research driven approach with a bias to ship and iterate. Clear communicator who can talk to stakeholders of varying technical backgrounds. Comfortable defining SLAs, making trade offs explicit, and operating production systems. Why Oxford Dynamics? Join the most exciting growth area in the UK: AI and Robotics! Every member of the Oxford Dynamics team has a major impact on the products and services we provide. Regardless of job title, you will get to make a real difference and learn from colleagues about all areas of our business. Benefits include: Rapid career progression and personal growth Flexible working hours Opportunity to shape the future of a fast growing business Hybrid working model Company pension (NEST) with 4% employer contribution Private Healthcare 29 days holiday + public holidays Oxford Dynamics is committed to creating an inclusive team experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or parental status, we believe our work is at its best when everyone feels free to be their authentic self.
17/05/2026
Full time
A NOTE FROM THE FOUNDERS Oxford Dynamics is at an inflection point. We operate in some of the most complex and high stakes environments in the world - defence, national security, AI and robotics. The decisions we make now will define not just how fast we grow, but who we become. You will work closely with the entire team. You will be trusted with judgment calls. You will influence the business. And you will see the impact of your work every day. If you are excited by ownership, pace and purpose - and by building something that genuinely matters - we would love to hear from you. Who We Are Founded in 2020, Oxford Dynamics is a fast growing UK deep tech company developing AI and robotic systems designed to operate in mission critical environments. Our flagship AVIS (A Very Intelligent System) AI framework fuses multi modal data - text, imagery, telemetry and sensor feeds - enabling operators to interrogate complex information at speed and make better decisions under pressure. Our STRIDER robotic platform performs autonomous tasks in hazardous environments, protecting people while extending operational reach. Our ambition is simple but demanding: to converge AI and robotics so machines can sense, understand and act in complex, real world environments. We work with defence and security organisations internationally to help protect nations, infrastructure and lives. What You Will Be Doing You'll sit at the core of our product, building the systems that make advanced AI usable in the real world. If you enjoy owning backend services end to end, care deeply about reliability and API quality, and want to work hands on with Palantir Foundry in a high impact environment, this role offers both autonomy and real impact. Backend Architecture & APIs (Primary Focus) Design and evolve scalable backend services in Python using FastAPI for high availability, high-throughput workloads. Build well versioned RESTful APIs aligned to OpenAPI/Swagger, with strong conventions for consistency, idempotency, and backward compatibility. Implement authentication and authorization using OAuth2/OIDC, session management, and fine grained permissions. Design and maintain event driven architectures and background processing pipelines (e.g. Celery, Redis Streams, Kafka) to enable scalable async workloads, retries, and fault tolerant integrations. Design data models and optimise relational databases (PostgreSQL) for performance, partitioning, and horizontal scale. Introduce caching, rate limiting, and queuing to meet performance budgets and latency goals. Integrate with AI pipelines and model serving endpoints, including streaming responses, async inference jobs, and robust error/retry semantics. Palantir Foundry Integration Work with Palantir Foundry to build and maintain data pipelines, ontologies, and integrations that connect backend services to Foundry based analytics and workflows. Leverage Foundry's APIs and tooling to support data modelling, transformation, and secure data exchange across the platform. Security & Reliability Write secure, well tested code (unit, integration, end to end) and uphold coding standards through code reviews. Contribute to logging, metrics, and alerting (Prometheus/Grafana, ELK/OpenSearch) for the services you build. Support compliance readiness (ISO 27001, GDPR) through secure by default design. Cross Functional & Process Collaborate closely with the engineering team, product and leadership to scope, sequence, and deliver outcomes. Translate product requirements into technical plans, breaking work into milestones with measurable success criteria. Mentor engineers on backend design and API ergonomics. Infrastructure Contributions (optional) Ship services via Docker containers with clean, minimal builds. Contribute to IaC (Terraform/CloudFormation) and CI/CD pipelines (GitHub Actions/Argo CD) alongside the DevOps team. Support cloud operations with sensible defaults, cost awareness, and environment promotion across dev/staging/prod. Required Skills & Experience SC Clearance or the ability to obtain SC (and later DV). 5+ years of professional software engineering experience, with a strong focus on backend development in Python and with event driven architectures. Hands on experience with Palantir Foundry, including working with Foundry APIs, data pipelines, ontologies, or Foundry based application development. Proven experience designing and operating production REST APIs with OpenAPI/Swagger. Deep understanding of relational database design, indexing, performance tuning, and migrations (PostgreSQL). Proficiency with containerisation (Docker) and Git based workflows. Experience with API versioning, security, documentation strategies, and automated testing. Strong problem solving skills and the ability to work independently with high ownership. Soft Skills High-agency engineer who owns outcomes end to end. Pragmatic, research driven approach with a bias to ship and iterate. Clear communicator who can talk to stakeholders of varying technical backgrounds. Comfortable defining SLAs, making trade offs explicit, and operating production systems. Why Oxford Dynamics? Join the most exciting growth area in the UK: AI and Robotics! Every member of the Oxford Dynamics team has a major impact on the products and services we provide. Regardless of job title, you will get to make a real difference and learn from colleagues about all areas of our business. Benefits include: Rapid career progression and personal growth Flexible working hours Opportunity to shape the future of a fast growing business Hybrid working model Company pension (NEST) with 4% employer contribution Private Healthcare 29 days holiday + public holidays Oxford Dynamics is committed to creating an inclusive team experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or parental status, we believe our work is at its best when everyone feels free to be their authentic self.
A NOTE FROM THE FOUNDERS Oxford Dynamics is at an inflection point. We operate in some of the most complex and high stakes environments in the world - defence, national security, AI and robotics. The decisions we make now will define not just how fast we grow, but who we become. You will work closely with the entire team. You will be trusted with judgment calls. You will influence the business. And you will see the impact of your work every day. If you are excited by ownership, pace and purpose - and by building something that genuinely matters - we would love to hear from you. Who We Are Founded in 2020, Oxford Dynamics is a fast growing UK deep tech company developing AI and robotic systems designed to operate in mission critical environments. Our flagship AVIS (A Very Intelligent System) AI framework fuses multi modal data - text, imagery, telemetry and sensor feeds - enabling operators to interrogate complex information at speed and make better decisions under pressure. Our STRIDER robotic platform performs autonomous tasks in hazardous environments, protecting people while extending operational reach. Our ambition is simple but demanding: to converge AI and robotics so machines can sense, understand and act in complex, real world environments. We work with defence and security organisations internationally to help protect nations, infrastructure and lives. What You Will Be Doing You'll sit at the core of our product, building the systems that make advanced AI usable in the real world. If you enjoy owning backend services end to end, care deeply about reliability and API quality, and want to work hands on with Palantir Foundry in a high impact environment, this role offers both autonomy and real impact. Backend Architecture & APIs (Primary Focus) Design and evolve scalable backend services in Python using FastAPI for high availability, high-throughput workloads. Build well versioned RESTful APIs aligned to OpenAPI/Swagger, with strong conventions for consistency, idempotency, and backward compatibility. Implement authentication and authorization using OAuth2/OIDC, session management, and fine grained permissions. Design and maintain event driven architectures and background processing pipelines (e.g. Celery, Redis Streams, Kafka) to enable scalable async workloads, retries, and fault tolerant integrations. Design data models and optimise relational databases (PostgreSQL) for performance, partitioning, and horizontal scale. Introduce caching, rate limiting, and queuing to meet performance budgets and latency goals. Integrate with AI pipelines and model serving endpoints, including streaming responses, async inference jobs, and robust error/retry semantics. Palantir Foundry Integration Work with Palantir Foundry to build and maintain data pipelines, ontologies, and integrations that connect backend services to Foundry based analytics and workflows. Leverage Foundry's APIs and tooling to support data modelling, transformation, and secure data exchange across the platform. Security & Reliability Write secure, well tested code (unit, integration, end to end) and uphold coding standards through code reviews. Contribute to logging, metrics, and alerting (Prometheus/Grafana, ELK/OpenSearch) for the services you build. Support compliance readiness (ISO 27001, GDPR) through secure by default design. Cross Functional & Process Collaborate closely with the engineering team, product and leadership to scope, sequence, and deliver outcomes. Translate product requirements into technical plans, breaking work into milestones with measurable success criteria. Mentor engineers on backend design and API ergonomics. Infrastructure Contributions (optional) Ship services via Docker containers with clean, minimal builds. Contribute to IaC (Terraform/CloudFormation) and CI/CD pipelines (GitHub Actions/Argo CD) alongside the DevOps team. Support cloud operations with sensible defaults, cost awareness, and environment promotion across dev/staging/prod. Required Skills & Experience SC Clearance or the ability to obtain SC (and later DV). 5+ years of professional software engineering experience, with a strong focus on backend development in Python and with event driven architectures. Hands on experience with Palantir Foundry, including working with Foundry APIs, data pipelines, ontologies, or Foundry based application development. Proven experience designing and operating production REST APIs with OpenAPI/Swagger. Deep understanding of relational database design, indexing, performance tuning, and migrations (PostgreSQL). Proficiency with containerisation (Docker) and Git based workflows. Experience with API versioning, security, documentation strategies, and automated testing. Strong problem solving skills and the ability to work independently with high ownership. Soft Skills High-agency engineer who owns outcomes end to end. Pragmatic, research driven approach with a bias to ship and iterate. Clear communicator who can talk to stakeholders of varying technical backgrounds. Comfortable defining SLAs, making trade offs explicit, and operating production systems. Why Oxford Dynamics? Join the most exciting growth area in the UK: AI and Robotics! Every member of the Oxford Dynamics team has a major impact on the products and services we provide. Regardless of job title, you will get to make a real difference and learn from colleagues about all areas of our business. Benefits include: Rapid career progression and personal growth Flexible working hours Opportunity to shape the future of a fast growing business Hybrid working model Company pension (NEST) with 4% employer contribution Private Healthcare 29 days holiday + public holidays Oxford Dynamics is committed to creating an inclusive team experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or parental status, we believe our work is at its best when everyone feels free to be their authentic self.
15/05/2026
Full time
A NOTE FROM THE FOUNDERS Oxford Dynamics is at an inflection point. We operate in some of the most complex and high stakes environments in the world - defence, national security, AI and robotics. The decisions we make now will define not just how fast we grow, but who we become. You will work closely with the entire team. You will be trusted with judgment calls. You will influence the business. And you will see the impact of your work every day. If you are excited by ownership, pace and purpose - and by building something that genuinely matters - we would love to hear from you. Who We Are Founded in 2020, Oxford Dynamics is a fast growing UK deep tech company developing AI and robotic systems designed to operate in mission critical environments. Our flagship AVIS (A Very Intelligent System) AI framework fuses multi modal data - text, imagery, telemetry and sensor feeds - enabling operators to interrogate complex information at speed and make better decisions under pressure. Our STRIDER robotic platform performs autonomous tasks in hazardous environments, protecting people while extending operational reach. Our ambition is simple but demanding: to converge AI and robotics so machines can sense, understand and act in complex, real world environments. We work with defence and security organisations internationally to help protect nations, infrastructure and lives. What You Will Be Doing You'll sit at the core of our product, building the systems that make advanced AI usable in the real world. If you enjoy owning backend services end to end, care deeply about reliability and API quality, and want to work hands on with Palantir Foundry in a high impact environment, this role offers both autonomy and real impact. Backend Architecture & APIs (Primary Focus) Design and evolve scalable backend services in Python using FastAPI for high availability, high-throughput workloads. Build well versioned RESTful APIs aligned to OpenAPI/Swagger, with strong conventions for consistency, idempotency, and backward compatibility. Implement authentication and authorization using OAuth2/OIDC, session management, and fine grained permissions. Design and maintain event driven architectures and background processing pipelines (e.g. Celery, Redis Streams, Kafka) to enable scalable async workloads, retries, and fault tolerant integrations. Design data models and optimise relational databases (PostgreSQL) for performance, partitioning, and horizontal scale. Introduce caching, rate limiting, and queuing to meet performance budgets and latency goals. Integrate with AI pipelines and model serving endpoints, including streaming responses, async inference jobs, and robust error/retry semantics. Palantir Foundry Integration Work with Palantir Foundry to build and maintain data pipelines, ontologies, and integrations that connect backend services to Foundry based analytics and workflows. Leverage Foundry's APIs and tooling to support data modelling, transformation, and secure data exchange across the platform. Security & Reliability Write secure, well tested code (unit, integration, end to end) and uphold coding standards through code reviews. Contribute to logging, metrics, and alerting (Prometheus/Grafana, ELK/OpenSearch) for the services you build. Support compliance readiness (ISO 27001, GDPR) through secure by default design. Cross Functional & Process Collaborate closely with the engineering team, product and leadership to scope, sequence, and deliver outcomes. Translate product requirements into technical plans, breaking work into milestones with measurable success criteria. Mentor engineers on backend design and API ergonomics. Infrastructure Contributions (optional) Ship services via Docker containers with clean, minimal builds. Contribute to IaC (Terraform/CloudFormation) and CI/CD pipelines (GitHub Actions/Argo CD) alongside the DevOps team. Support cloud operations with sensible defaults, cost awareness, and environment promotion across dev/staging/prod. Required Skills & Experience SC Clearance or the ability to obtain SC (and later DV). 5+ years of professional software engineering experience, with a strong focus on backend development in Python and with event driven architectures. Hands on experience with Palantir Foundry, including working with Foundry APIs, data pipelines, ontologies, or Foundry based application development. Proven experience designing and operating production REST APIs with OpenAPI/Swagger. Deep understanding of relational database design, indexing, performance tuning, and migrations (PostgreSQL). Proficiency with containerisation (Docker) and Git based workflows. Experience with API versioning, security, documentation strategies, and automated testing. Strong problem solving skills and the ability to work independently with high ownership. Soft Skills High-agency engineer who owns outcomes end to end. Pragmatic, research driven approach with a bias to ship and iterate. Clear communicator who can talk to stakeholders of varying technical backgrounds. Comfortable defining SLAs, making trade offs explicit, and operating production systems. Why Oxford Dynamics? Join the most exciting growth area in the UK: AI and Robotics! Every member of the Oxford Dynamics team has a major impact on the products and services we provide. Regardless of job title, you will get to make a real difference and learn from colleagues about all areas of our business. Benefits include: Rapid career progression and personal growth Flexible working hours Opportunity to shape the future of a fast growing business Hybrid working model Company pension (NEST) with 4% employer contribution Private Healthcare 29 days holiday + public holidays Oxford Dynamics is committed to creating an inclusive team experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or parental status, we believe our work is at its best when everyone feels free to be their authentic self.