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Department: JD DigitalLocation: Bury, ManchesterReporting To: Head of Digital Analytics About JD Group Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets. Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally driven by a commitment to innovation, excellence, and possibility. Our vision is to become the world's most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people first, and customer centric organisation and are motivated by continuous growth and operational excellence we'd love to hear from you. Role Purpose We are looking for a Senior Digital Analyst to support data driven decision making across our digital business here at the JD Group. This role will focus on delivering actionable insights, improving trading decisions, marketing performance, and supporting optimisation of the end to end customer journey. You will work closely with marketing, trading, and product teams to analyse performance, identify opportunities, and enable continuous improvement through robust measurement and experimentation. Key Responsibilities Analytics & Insight Deliver regular and ad hoc analysis on digital trading and marketing performance Identify trends, risks, and opportunities across acquisition channels and onsite behaviour Analyse customer journeys, funnels, and conversion performance to support growth initiatives Translate data into clear recommendations for non technical stakeholders Performance Marketing Support Analyse performance across channels (Paid Search, Paid Social, Display, Affiliates, SEO) Support optimisation of key metrics such as CAC, ROAS, and conversion rate Assist in evaluating marketing effectiveness, including attribution and incrementality approaches Testing & Optimisation Support a testing roadmap and execution across digital platforms Analyse test results and provide clear recommendations on scaling or iteration Promote a test and learn mindset across marketing and trading teams Data & Tools Ensure tracking accuracy and data quality in collaboration with engineering teams Use analytics platforms (GA4) to monitor and diagnose performance Stakeholder Collaboration Partner with marketing, trading, and product teams to understand business needs Present insights in a clear, concise, and commercially relevant way Support senior analysts/managers in delivering larger strategic projects Skills & Experience Required Essential Strong experience in fast paced digital analytics, ideally within eCommerce Hands on experience with web analytics tools (e.g. GA4) Experience analysing paid media performance and digital channels Solid SQL skills (or equivalent data querying capability) Strong analytical and problem solving skills with attention to detail Ability to translate data into actionable insights Good stakeholder communication skills Desirable Knowledge of attribution models and incrementality testing Experience working with large datasets or cloud platforms (e.g. BigQuery, Snowflake) Key Competencies Strong analytical mindset Commercial awareness Curiosity and proactive problem solving Clear communication and data storytelling Ability to work in a fast paced, cross functional environment What Success Looks Like (First 6-12 Months) Reliable and insightful outputs in place for trade and marketing channels Clear contributions to improving marketing performance (e.g. ROAS, conversion) Strong relationships with stakeholders Consistent delivery of high quality analysis and actionable recommendations What We Offer We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully. As a part of our successful and continually evolving company, you'll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day. We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits: Incremental Holiday Allowance Staff Discount on qualifying purchases across Group retail stores and online Exclusive Colleague Bike Discount scheme Discounted Gym membership Personal development opportunities to learn and develop at work Access to Apprenticeships and accredited qualifications