3 jobs found

Customer Campaign Analyst - B2C - Mobile Telecoms - Reading - 6-Month Contract We're looking for a junior, data-focused analyst to support customer marketing campaign reporting and analysis within a fast-paced, agile environment. This role is ideal for someone early in their data career who enjoys working with numbers, dashboards and performance reporting, and wants to build hands-on experience in customer and campaign analytics. What you'll be doing: Supporting campaign performance reporting, including regular updates and post-campaign analysis Updating and maintaining Tableau dashboards used to track campaign results Running SQL queries to extract and validate campaign data Helping with test-and-learn activity such as A/B testing and results analysis Monitoring data quality and flagging any issues with campaign reporting Supporting customer segmentation and control group setup Working with marketing and digital teams to review results and share insights Helping maintain a library of past campaign analysis to inform future activity What we're looking for: Experience in data analysis, reporting or marketing analytics Working knowledge of SQL and Excel Working knowledge of Tableau or Power BI An interest in customer behaviour, marketing or campaign performance A curious, detail-oriented mindset and willingness to learn This is a 6-month contract offering a great opportunity to develop core data and reporting skills in a real-world campaign environment. Project People is acting as an Employment Business in relation to this vacancy.

Campaign Analyst - B2C Data-Led Marketing | CVM Contract Reading/Home We're looking for a data-savvy Campaign Analyst to join a fast-paced commercial team. You'll be reporting on the performance of customer campaigns across key B2C products, turning data into clear, actionable insight that shapes trading decisions. This role sits within a newly restructured commercial function, working closely with campaign designers, channel leads, commercial managers, and fellow analysts. You'll help the team understand what's working, what's not, and where to optimise. Responsibilities of the Campaign Analyst Reporting on campaign performance eg, across PAYG and Broadband Building and maintaining dashboards (Tableau) Using SQL to extract and analyse data Turning complex data into compelling stories and business recommendations Presenting insights to stakeholders across commercial, digital, and analytics Supporting a small, collaborative team focused on continuous improvement The successful Campaign Analyst will have: Strong reporting and dashboard experience (Tableau essential) Confident SQL skills Ability to translate data into a clear narrative Experience engaging with stakeholders at multiple levels Background in B2C marketing analytics - telecoms ideal, but open to similar sectors Junior-mid level analyst with strong curiosity and communication skills To apply for the Campaign Analyst please send your CV to (see below) Project People is acting as an Employment Business in relation to this vacancy.

For more than 85 years, Caterpillar has been building the world's infrastructure and, in partnership with our network of Cat® dealers worldwide, has helped drive positive and sustainable change on every continent. We are a global company, with hundreds of locations worldwide to serve and support our customer base, and respond quickly to their needs. With a history stretching back more than 80 years, Perkins Engines is one of the world's leading providers of diesel and gas engines. Since December 1997, Perkins Engines has been part of Caterpillar. We aim to set standards of engineering excellence, providing the most comprehensive range of innovative and reliable power solutions, tailored to meet the precise requirements of our customers. Industrial Power Systems Division is a Global supplier of world class engines with a leading aftermarket parts business supporting customers worldwide. We are now recruiting for an experienced Online Data Analyst to define analytical methodologies and reporting processes within our Aftermarkets business. You will need to be able to tell the story of a customer's interaction within the eCommerce website, pulling together complex data to form solid business intelligence and delivering recommendations to improve our online Parts business. Job Description: * As the Web Data Analyst, you'll be producing actionable insight which will be used to identify opportunities to improve our website performance and ultimately the customer journey. * You will also be responsible for producing insight from our social media presence, supporting social strategy development and providing recommendations to the Community Manager to increase reach and engagement via these channels. * Responsible for Web Analytics and optimisation solutions and systems on the eCommerce platform. * Responsible for the accurate implementation of visitor, lead and sales tracking and analysis across multiple platforms. * Identify up-to-date relevant tools to support data management and analysis of campaigns. * Define, monitor and implement the Web Analytics strategy and associated data analysis. * Provide relevant analytics and systems training to teams where relevant. * Present key findings of reports, including actionable insights for key stakeholders, including customer profiling data to feed into marketing strategies. * Provide key insights and work with community manager to define and shape the social strategy for improved reach and capabilities. * Develop strong relationships and engage with teams to obtain data for the business and understand the importance of analytics. * Recommend and implement data modelling techniques for forecasting and insight for the business, including A/B or multivariate testing. * Understand and implement segmentation such as Lifetime Value, Behavioural analysis and Model behaviour. Skills and Experience: * Previous Web Analytics experience gained within either a B2B or B2C environment. * Pro-active and results orientated, able to work independently as well as within a team. * Previous Web Analyst experience gained in a large customer centric organisation * Excellent project management skills and attention to detail. * Experience of Social Media campaigns using Facebook, Twitter and LinkedIn * Excellent communication skills, written and oral, with the ability to translate data into commercial actionable plans and present to Senior Management Teams. * Experience of analysing complex data and large data volumes. * Knowledge and application of best practice customer insight principles. * A demonstrable background in online web analyst research. * A proven track record of identifying business growth opportunities using data analysis. * Knowledge of Advanced MS Excel and VBA programming. * Experience of web analytics platforms such as Google Analytics (GA), IBM Tealeaf, Spring Metrics * Experience of building statistical models (logistic, regression, clustering etc.) * Good IT skills using MS Word, Excel, PowerPoint, Visual Basic