Digital Marketing Manager Reporting to Director of Marketing & Communications Salary £37,000 Hours 37 Location Hybrid with regular travel to our Leeds City Centre Office This is an exciting time to join the charity as we have recently launched our new long-term strategy, building on our ambitions to make an even bigger difference to the lives of people developing or dying from heart diseases. We are looking for someone to join our energetic, collaborative, and dedicated team. Someone who will contribute to our culture and have the drive and passion to help us achieve our ambitious goals. Job Description Working as part of the wider Marketing and Communications team and reporting to the Director of Marketing and Communications, the Digital Marketing Manager plays a central role in shaping and delivering Heart Research UK's digital presence. This role drives digital growth, supporter engagement and brand visibility across all online channels. You will lead on the development and implementation of the digital strategy while also delivering hands-on activity that enhances our website, email programmes, paid advertising, SEO and digital user experience. Alongside this, the postholder will line-manage the Social Media Co-ordinator, ensuring our social channels and online community engagement meaningfully support our organisational goals and reflect our values. Key Responsibilities: Digital Strategy & Campaign Delivery Develop and implement a cohesive digital marketing strategy to grow online engagement, drive supporter acquisition and strengthen brand awareness. Lead the planning, delivery and optimisation of digital campaigns across paid, organic, email and search channels. Ensure all digital activity aligns with organisational priorities and delivers measurable impact. Develop and monitor digital KPIs and ROI to guide decision-making and alongside our Data Analyst, report on performance. Website Management & Development Oversee the day-to-day management and operational development of the Heart Research UK website (WordPress). Work closely with our external website providers to ensure the site remains secure, efficient, well-maintained and capable of supporting new developments. Coordinate regular website content updates, ensuring accuracy, brand alignment and optimisation for web and mobile performance and user experience. Use GA4, heatmaps and user insights to improve navigation, page performance, journeys and conversions. Email Marketing & Supporter Communications Manage the development, build, design and delivery of email campaigns via Dot Digital. Work alongside the CRM Manager to build email templates, automate journeys and ensure compliant and effective use of supporter information using a data-driven approach. Carry out ongoing testing to improve open rates, click-through rates and conversions. Evaluate email performance and use insights to enhance future communications. Paid Advertising, SEM & Google Programmes Lead on Google Ads activity including Search, Display, Remarketing, Ad Grants and Performance Max (P-Max) campaigns. Working with our external AdWords Consultant, you will help to deliver and optimise paid search activity to increase reach, quality traffic and supporter actions. Regularly test messaging, audience targeting and landing pages to reduce cost per acquisition and maximise campaign impact. Analyse and report on SEM performance, making strategic recommendations. SEO, AEO & Organic Search Growth Lead on-page and technical SEO improvements across the Heart Research UK website. Carry out keyword research, competitor analysis and content optimisation to enhance organic visibility. Apply AEO (Answer Engine Optimisation) best practices to support rich snippets, voice search and featured answers. Oversee structured data, internal linking and accessibility standards to strengthen organic performance. Analytics, Tag Manager & Search Console To retain a sound knowledge of Google Analytics (GA4) to provide commentary and monitor digital performance and user behaviour, producing insights and actionable recommendations. Manage Google Tag Manager to ensure accurate event tracking, conversions and remarketing audiences. Monitor Google Search Console to identify and resolve indexing, crawl or visibility issues. Produce commentary and insight on digital performance for internal stakeholders and senior leadership teams. Content, Collaboration & Brand Growth Work closely with the Social Media Co-ordinator and Press, PR and Media Co-ordinator to strengthen online brand visibility and ensure cohesive messaging across all channels. Develop content ideas, assets and digital stories that support campaigns, fundraising activity and organisational priorities. Contribute to market research and insight development to help grow the charity's digital brand presence. Support the development of an ambassador and influencer engagement programme to expand our reach and engage new audiences. Collaborate with the in-house graphic designer and wider teams to create compelling digital materials. Stay informed about digital trends, tools and best practice to ensure Heart Research UK remains innovative and competitive. Line Management Line-manage, support and develop the Social Media Co-ordinator, overseeing their workload and performance and assisting in the development of a new long-term social media strategy. Provide mentoring, constructive feedback and opportunities for professional growth. Ensure social content and community engagement contribute effectively to campaign delivery and broader organisational goals. Key person requirements: Required: A degree in marketing or a related professional qualification (or equivalent experience). Previous experience in a similar digital marketing role, either in a commercial or third sector environment. Hands-on experience managing WordPress websites, including content updates, UX optimisation and basic technical administration. Strong working knowledge of Google Ads (including Search, Display, Remarketing and P-Max), Google Tag Manager, Google Search Console and GA4. Proven experience in SEO and/or AEO with the ability to apply best practice to website content and structure. Experience creating and delivering supporter or customer using emails a Email provider such as Dot Digital. Confident line-management skills with experience supporting team members. Strong project management skills with the ability to balance multiple deadlines and priorities. Excellent copywriting and proofreading abilities with strong attention to detail. Understanding of GDPR, PECR and Data Protection regulations relating to digital communications. Strong communicator with the ability to build effective relationships across teams. Experience using design tools (Adobe Suite or Canva) to create or edit digital assets. Knowledge of CRM systems and experience working with segmented data. Comfortable evaluating analytics, producing reports and making data-informed recommendations. Ability to contribute creative ideas and solutions to enhance campaigns and overall digital performance. Desirable Experience developing or managing ambassador or influencer relationships. Previous experience working in a busy marketing and communications team. Experience writing about health, research, or complex topics in a clear and engaging way. Familiarity with charity fundraising, donor journeys and supporter engagement strategies. How to Apply Click the "Apply Now" button below. Please provide your CV and covering letter outlining how you meet the person specification. The closing date for applications is Thursday 18th December 2025.
01/12/2025
Full time
Digital Marketing Manager Reporting to Director of Marketing & Communications Salary £37,000 Hours 37 Location Hybrid with regular travel to our Leeds City Centre Office This is an exciting time to join the charity as we have recently launched our new long-term strategy, building on our ambitions to make an even bigger difference to the lives of people developing or dying from heart diseases. We are looking for someone to join our energetic, collaborative, and dedicated team. Someone who will contribute to our culture and have the drive and passion to help us achieve our ambitious goals. Job Description Working as part of the wider Marketing and Communications team and reporting to the Director of Marketing and Communications, the Digital Marketing Manager plays a central role in shaping and delivering Heart Research UK's digital presence. This role drives digital growth, supporter engagement and brand visibility across all online channels. You will lead on the development and implementation of the digital strategy while also delivering hands-on activity that enhances our website, email programmes, paid advertising, SEO and digital user experience. Alongside this, the postholder will line-manage the Social Media Co-ordinator, ensuring our social channels and online community engagement meaningfully support our organisational goals and reflect our values. Key Responsibilities: Digital Strategy & Campaign Delivery Develop and implement a cohesive digital marketing strategy to grow online engagement, drive supporter acquisition and strengthen brand awareness. Lead the planning, delivery and optimisation of digital campaigns across paid, organic, email and search channels. Ensure all digital activity aligns with organisational priorities and delivers measurable impact. Develop and monitor digital KPIs and ROI to guide decision-making and alongside our Data Analyst, report on performance. Website Management & Development Oversee the day-to-day management and operational development of the Heart Research UK website (WordPress). Work closely with our external website providers to ensure the site remains secure, efficient, well-maintained and capable of supporting new developments. Coordinate regular website content updates, ensuring accuracy, brand alignment and optimisation for web and mobile performance and user experience. Use GA4, heatmaps and user insights to improve navigation, page performance, journeys and conversions. Email Marketing & Supporter Communications Manage the development, build, design and delivery of email campaigns via Dot Digital. Work alongside the CRM Manager to build email templates, automate journeys and ensure compliant and effective use of supporter information using a data-driven approach. Carry out ongoing testing to improve open rates, click-through rates and conversions. Evaluate email performance and use insights to enhance future communications. Paid Advertising, SEM & Google Programmes Lead on Google Ads activity including Search, Display, Remarketing, Ad Grants and Performance Max (P-Max) campaigns. Working with our external AdWords Consultant, you will help to deliver and optimise paid search activity to increase reach, quality traffic and supporter actions. Regularly test messaging, audience targeting and landing pages to reduce cost per acquisition and maximise campaign impact. Analyse and report on SEM performance, making strategic recommendations. SEO, AEO & Organic Search Growth Lead on-page and technical SEO improvements across the Heart Research UK website. Carry out keyword research, competitor analysis and content optimisation to enhance organic visibility. Apply AEO (Answer Engine Optimisation) best practices to support rich snippets, voice search and featured answers. Oversee structured data, internal linking and accessibility standards to strengthen organic performance. Analytics, Tag Manager & Search Console To retain a sound knowledge of Google Analytics (GA4) to provide commentary and monitor digital performance and user behaviour, producing insights and actionable recommendations. Manage Google Tag Manager to ensure accurate event tracking, conversions and remarketing audiences. Monitor Google Search Console to identify and resolve indexing, crawl or visibility issues. Produce commentary and insight on digital performance for internal stakeholders and senior leadership teams. Content, Collaboration & Brand Growth Work closely with the Social Media Co-ordinator and Press, PR and Media Co-ordinator to strengthen online brand visibility and ensure cohesive messaging across all channels. Develop content ideas, assets and digital stories that support campaigns, fundraising activity and organisational priorities. Contribute to market research and insight development to help grow the charity's digital brand presence. Support the development of an ambassador and influencer engagement programme to expand our reach and engage new audiences. Collaborate with the in-house graphic designer and wider teams to create compelling digital materials. Stay informed about digital trends, tools and best practice to ensure Heart Research UK remains innovative and competitive. Line Management Line-manage, support and develop the Social Media Co-ordinator, overseeing their workload and performance and assisting in the development of a new long-term social media strategy. Provide mentoring, constructive feedback and opportunities for professional growth. Ensure social content and community engagement contribute effectively to campaign delivery and broader organisational goals. Key person requirements: Required: A degree in marketing or a related professional qualification (or equivalent experience). Previous experience in a similar digital marketing role, either in a commercial or third sector environment. Hands-on experience managing WordPress websites, including content updates, UX optimisation and basic technical administration. Strong working knowledge of Google Ads (including Search, Display, Remarketing and P-Max), Google Tag Manager, Google Search Console and GA4. Proven experience in SEO and/or AEO with the ability to apply best practice to website content and structure. Experience creating and delivering supporter or customer using emails a Email provider such as Dot Digital. Confident line-management skills with experience supporting team members. Strong project management skills with the ability to balance multiple deadlines and priorities. Excellent copywriting and proofreading abilities with strong attention to detail. Understanding of GDPR, PECR and Data Protection regulations relating to digital communications. Strong communicator with the ability to build effective relationships across teams. Experience using design tools (Adobe Suite or Canva) to create or edit digital assets. Knowledge of CRM systems and experience working with segmented data. Comfortable evaluating analytics, producing reports and making data-informed recommendations. Ability to contribute creative ideas and solutions to enhance campaigns and overall digital performance. Desirable Experience developing or managing ambassador or influencer relationships. Previous experience working in a busy marketing and communications team. Experience writing about health, research, or complex topics in a clear and engaging way. Familiarity with charity fundraising, donor journeys and supporter engagement strategies. How to Apply Click the "Apply Now" button below. Please provide your CV and covering letter outlining how you meet the person specification. The closing date for applications is Thursday 18th December 2025.
Digital Analyst - Fully Remote Working Fully Remote Working £40,000-£50,000 THE COMPANY A leading digital publisher is seeking a Digital Analyst to join a newly formed Data & Analytics function. THE ROLE As the Digital Analyst, you will own deep-dive insight and reporting capability across channel performance and online customer journeys. You will be part of a small team and be responsible for the growth and development of the function. You will work with key stakeholders and relay your findings to them to drive commercial performance. YOUR SKILLS AND EXPERIENCE Web analytics experience, ideally using the Google Analytics Data visualisation / BI reporting experience is advantageous but not essential THE BENEFITS £40,000-£50,000 HOW TO APPLY Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page Please note that our client is currently running a fully remote interview process, and able to on-board and hire remotely as well. This role is intended to be home working for the foreseeable future KEY TERMS IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser
03/02/2022
Full time
Digital Analyst - Fully Remote Working Fully Remote Working £40,000-£50,000 THE COMPANY A leading digital publisher is seeking a Digital Analyst to join a newly formed Data & Analytics function. THE ROLE As the Digital Analyst, you will own deep-dive insight and reporting capability across channel performance and online customer journeys. You will be part of a small team and be responsible for the growth and development of the function. You will work with key stakeholders and relay your findings to them to drive commercial performance. YOUR SKILLS AND EXPERIENCE Web analytics experience, ideally using the Google Analytics Data visualisation / BI reporting experience is advantageous but not essential THE BENEFITS £40,000-£50,000 HOW TO APPLY Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page Please note that our client is currently running a fully remote interview process, and able to on-board and hire remotely as well. This role is intended to be home working for the foreseeable future KEY TERMS IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser
TECHNICAL WEB ANALYST £35,000-£40,000 + BENEFITS PRIMARILY REMOTE A leading Digital Analytics Consultancy are expanding and looking for a Technical Web Analyst. You would have the chance to delve into tagging and tracking requirements in order to help improve digital performance and online customer experience. THE COMPANY: The company are a leading data consultancy that work with clients on ensuring that they are collecting the data correctly. This will involve working with internal stakeholder teams and external agencies to consult on the data. THE ROLE: As a Technical Web Analyst you will work mainly on the company's digital platforms, helping to improve customer experience by providing insight to optimise user engagement by: Delving into user behaviour and customer journey. Ensure tagging and tracking requirements are implemented. Working with key Stakeholders. YOUR SKILLS AND EXPERIENCE: A successful Digital Insights Analyst will have the following skills and experience: Proven commercial experience in Google or Adobe Analytics. Strong implementation experience, and experience of maintaining tags. E.g, Google Tag Manager, Adobe Launch etc. Proven experience with JavaScript Ability and experience interacting with key stakeholders THE BENEFITS: You will receive a salary, dependent on experience. Salary is up to £40,000 On top of the salary there are some fantastic extra benefits. HOW TO APPLY Please register your interest by sending your CV to Molly Bird via the apply link on this page.
08/01/2022
Full time
TECHNICAL WEB ANALYST £35,000-£40,000 + BENEFITS PRIMARILY REMOTE A leading Digital Analytics Consultancy are expanding and looking for a Technical Web Analyst. You would have the chance to delve into tagging and tracking requirements in order to help improve digital performance and online customer experience. THE COMPANY: The company are a leading data consultancy that work with clients on ensuring that they are collecting the data correctly. This will involve working with internal stakeholder teams and external agencies to consult on the data. THE ROLE: As a Technical Web Analyst you will work mainly on the company's digital platforms, helping to improve customer experience by providing insight to optimise user engagement by: Delving into user behaviour and customer journey. Ensure tagging and tracking requirements are implemented. Working with key Stakeholders. YOUR SKILLS AND EXPERIENCE: A successful Digital Insights Analyst will have the following skills and experience: Proven commercial experience in Google or Adobe Analytics. Strong implementation experience, and experience of maintaining tags. E.g, Google Tag Manager, Adobe Launch etc. Proven experience with JavaScript Ability and experience interacting with key stakeholders THE BENEFITS: You will receive a salary, dependent on experience. Salary is up to £40,000 On top of the salary there are some fantastic extra benefits. HOW TO APPLY Please register your interest by sending your CV to Molly Bird via the apply link on this page.
We are IT Recruitment Specialists partnered with a prestigious Global Consultancy who require a Lead Performance Analyst for one of their Clients based in UK . PAYE through Umbrella Location: Remote, some travel to client office may be required Initial duration: 3months + Clearance required: Must be BPSS eligible or cleared Key responsibilities: Maintain a strategic view of performance analysis, ensuring consistency and alignment across the department Be responsible for the accuracy and quality of data, analysis and how they are used Ensure good practice and quality analysis across the programme, including compliance with privacy policies and legislation, validating data sources and ensuring report outputs are easily understood, for yourself and your team. Maximising the insight gained from the data we collect on user activity and platform performance to inform decision making and the development of new approaches where relevant. Coach and mentor Performance Analysts and act as a role model for wider team within community of practice. Manage Senior Performance Analysts Remove blockers and act as an escalation point for Senior Performance Analysts Be an ambassador for analytics across communities, departments and government Key Deliverables: Working as part of the programme team, enhance the reporting and management information available to programme leaders Work with other discipline leads to build a programme-wide view of performance using qualitative and quantitative data, and report insights to programme leadership Requirements: Communicating analysis and insight. Communicate relevant, compelling stories using the most appropriate medium; when needed give complex recommendations at a tactical and strategic level; present analysis and visualisations in clear ways to communicate complex messages; communicate negative and positive information to stakeholders. Performance measurement. Oversee the development and consistency of performance measurement frameworks across multiple projects; ensure that these frameworks are aligned to business needs and strategy. Technical understanding (lead performance analyst). Exploit opportunities through the recognition of new digital technologies to enhance analytical capability in alignment with business goals. Understanding analysis across the product life cycle. Develop sustainable support models; identify and deal with potential risks across or between all stages of the product life cycle; coach others; lead and champion best practice and identify improvements to current approaches. Understanding constraints (lead performance analyst). influence, challenge and coach others; anticipate how constraints might change and know where to challenge or remove constraints; strong knowledge of security and data privacy; describe and work within environmental constraints, finding the most appropriate solution for users. Undertaking analysis and providing insight. Understand and can teach and supervise a wide range of analysis techniques; help organisations create and learn from strategic insights; apply innovative approaches to resolve problems. User-centred analysis. Give direction on which tools or methods to use; bring insight and expertise to how user needs have changed over time and ensure these are met; apply strategic thinking to the problem of how to provide the best service for the end user; consider the political strategy and implications of any analyses and insights. Verification and validation of data and analysis. Deep understanding of relevant data sources, tools and systems; use appropriate approaches for verifying and validating data and analysis; influence senior stakeholders over data approaches. The service provider needs to have experience as below: Extensive experience in formulating questions, developing hypotheses, interpreting, and validating data, distinguishing observations from insights, and applying user-centred analysis to improve outcomes for the end user. Possess experience working with product, data, and technical roles to develop products with built-in measurement and to iterate tooling to improve data collection and analysis. Have experience of analysing programme performance and high-volume transactional digital services. Proficiency with digital analytics platforms and tools, such as Adobe Analytics, Google Analytics, Google BigQuery, Google Tag Manager, Microsoft Application Insights, Microsoft Log Analytics and Microsoft Azure data solutions. Proficiency in data visualisation and reporting software, such as Google Data Studio, Microsoft Power BI, and Tableau. Understanding of the Power BI Online service and its benefits. Experience of conveying analysis to a variety of diverse audiences and telling a story with the data to help projects make data-driven decisions that improve the experience users have when interacting with Defra services .Acting on the feedback gained from such sessions. Experience of developing programme level performance management frameworks. If you are interested in this position and would like to learn more please send through your CV and we will get in touch with you as soon as possible. Please note, candidates are often Shortlisted within 48 hours.
05/11/2021
Contractor
We are IT Recruitment Specialists partnered with a prestigious Global Consultancy who require a Lead Performance Analyst for one of their Clients based in UK . PAYE through Umbrella Location: Remote, some travel to client office may be required Initial duration: 3months + Clearance required: Must be BPSS eligible or cleared Key responsibilities: Maintain a strategic view of performance analysis, ensuring consistency and alignment across the department Be responsible for the accuracy and quality of data, analysis and how they are used Ensure good practice and quality analysis across the programme, including compliance with privacy policies and legislation, validating data sources and ensuring report outputs are easily understood, for yourself and your team. Maximising the insight gained from the data we collect on user activity and platform performance to inform decision making and the development of new approaches where relevant. Coach and mentor Performance Analysts and act as a role model for wider team within community of practice. Manage Senior Performance Analysts Remove blockers and act as an escalation point for Senior Performance Analysts Be an ambassador for analytics across communities, departments and government Key Deliverables: Working as part of the programme team, enhance the reporting and management information available to programme leaders Work with other discipline leads to build a programme-wide view of performance using qualitative and quantitative data, and report insights to programme leadership Requirements: Communicating analysis and insight. Communicate relevant, compelling stories using the most appropriate medium; when needed give complex recommendations at a tactical and strategic level; present analysis and visualisations in clear ways to communicate complex messages; communicate negative and positive information to stakeholders. Performance measurement. Oversee the development and consistency of performance measurement frameworks across multiple projects; ensure that these frameworks are aligned to business needs and strategy. Technical understanding (lead performance analyst). Exploit opportunities through the recognition of new digital technologies to enhance analytical capability in alignment with business goals. Understanding analysis across the product life cycle. Develop sustainable support models; identify and deal with potential risks across or between all stages of the product life cycle; coach others; lead and champion best practice and identify improvements to current approaches. Understanding constraints (lead performance analyst). influence, challenge and coach others; anticipate how constraints might change and know where to challenge or remove constraints; strong knowledge of security and data privacy; describe and work within environmental constraints, finding the most appropriate solution for users. Undertaking analysis and providing insight. Understand and can teach and supervise a wide range of analysis techniques; help organisations create and learn from strategic insights; apply innovative approaches to resolve problems. User-centred analysis. Give direction on which tools or methods to use; bring insight and expertise to how user needs have changed over time and ensure these are met; apply strategic thinking to the problem of how to provide the best service for the end user; consider the political strategy and implications of any analyses and insights. Verification and validation of data and analysis. Deep understanding of relevant data sources, tools and systems; use appropriate approaches for verifying and validating data and analysis; influence senior stakeholders over data approaches. The service provider needs to have experience as below: Extensive experience in formulating questions, developing hypotheses, interpreting, and validating data, distinguishing observations from insights, and applying user-centred analysis to improve outcomes for the end user. Possess experience working with product, data, and technical roles to develop products with built-in measurement and to iterate tooling to improve data collection and analysis. Have experience of analysing programme performance and high-volume transactional digital services. Proficiency with digital analytics platforms and tools, such as Adobe Analytics, Google Analytics, Google BigQuery, Google Tag Manager, Microsoft Application Insights, Microsoft Log Analytics and Microsoft Azure data solutions. Proficiency in data visualisation and reporting software, such as Google Data Studio, Microsoft Power BI, and Tableau. Understanding of the Power BI Online service and its benefits. Experience of conveying analysis to a variety of diverse audiences and telling a story with the data to help projects make data-driven decisions that improve the experience users have when interacting with Defra services .Acting on the feedback gained from such sessions. Experience of developing programme level performance management frameworks. If you are interested in this position and would like to learn more please send through your CV and we will get in touch with you as soon as possible. Please note, candidates are often Shortlisted within 48 hours.
Data Analyst - competitive salary and generous benefits package Online Retail Business, Manchester/Remote. We are currently recruiting for a Data Analyst to join a leading online retailer. The role: In this role you will be working to support teams across the Customer Experience domain through the use of data to derive insight that can be used to make changes to improve commercial performance. Understanding data and providing ad hoc analysis from our primary web analytics tool, Google Analytics. As well as evaluating and driving insights from other tools such as heat mapping, online user testing, user experience testing and session replay systems. You will be reporting on and offering insight into business split (A/B) testing as well as defining and creating dashboards to report on KPIs for stakeholders across the business. Lastly you will be responsible for BAU tagging through Google Tag Manager and support with the user testing process, primarily run by the Product and UX teams. About you: You have in-depth knowledge of Google Analytics or another web analytics platform including reporting and segmentation and have a background in retail ideally. You enjoy the diversity of working across multiple teams and have extensive experience using analytics packages in a commercial environment. Ideally, you'll have experience of Google Analytics however we will consider candidates that have experience of using other web analytics platforms. You will also have the following skills: Strong technical skills regarding data analysis and statistics Execute end-to-end analytics projects: gather and shape requirements, define success metrics, identify, and validate data sources and analysis methods, deliver insight and liaise with stakeholders to ensure the best recommendations are identified and delivered Team player with strong interpersonal, relationship-building, and stakeholder management skills Excellent understanding of commercial KPIs with strong ability in storytelling, providing proactive as well as reactive insight that will stop, start or change a course of action within the company Excellent communication skills (both verbal and written); the ability to convey complex analysis results clearly and with conviction to all levels of stakeholders Working knowledge in programming/Scripting tools such as Python/SQL Remote Working Primary place of work is in the centre of Manchester. However after a successful switch to remote working due to the covid crisis, flexible remote working opportunities are available. InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.
05/11/2021
Full time
Data Analyst - competitive salary and generous benefits package Online Retail Business, Manchester/Remote. We are currently recruiting for a Data Analyst to join a leading online retailer. The role: In this role you will be working to support teams across the Customer Experience domain through the use of data to derive insight that can be used to make changes to improve commercial performance. Understanding data and providing ad hoc analysis from our primary web analytics tool, Google Analytics. As well as evaluating and driving insights from other tools such as heat mapping, online user testing, user experience testing and session replay systems. You will be reporting on and offering insight into business split (A/B) testing as well as defining and creating dashboards to report on KPIs for stakeholders across the business. Lastly you will be responsible for BAU tagging through Google Tag Manager and support with the user testing process, primarily run by the Product and UX teams. About you: You have in-depth knowledge of Google Analytics or another web analytics platform including reporting and segmentation and have a background in retail ideally. You enjoy the diversity of working across multiple teams and have extensive experience using analytics packages in a commercial environment. Ideally, you'll have experience of Google Analytics however we will consider candidates that have experience of using other web analytics platforms. You will also have the following skills: Strong technical skills regarding data analysis and statistics Execute end-to-end analytics projects: gather and shape requirements, define success metrics, identify, and validate data sources and analysis methods, deliver insight and liaise with stakeholders to ensure the best recommendations are identified and delivered Team player with strong interpersonal, relationship-building, and stakeholder management skills Excellent understanding of commercial KPIs with strong ability in storytelling, providing proactive as well as reactive insight that will stop, start or change a course of action within the company Excellent communication skills (both verbal and written); the ability to convey complex analysis results clearly and with conviction to all levels of stakeholders Working knowledge in programming/Scripting tools such as Python/SQL Remote Working Primary place of work is in the centre of Manchester. However after a successful switch to remote working due to the covid crisis, flexible remote working opportunities are available. InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.
Req ID: 42861 Location: London Other location(s):"I can be myself at work."You define yourself by more than just a job title, and we want you to feel comfortable bringing your true self to work. We value your talents, your traditions and your take on the world everything that makes you unique. We're working hard to advance diversity, equity and inclusion in our organization and our communities because we know that what makes us different makes us better.We want you to feel a strong sense of belonging. We value and welcome your experiences, ideas and identity. Over 40 employee resource groups unite our people and help to develop our collective empathy through unfiltered conversations about race, ethnicity, gender, gender identity, sexual orientation, faith, disabilities, mental health and so much more."I can influence my income."You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You'll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will be the equivalent of 15% of your annual pay (including bonuses)."I can lead a full life."You bring unique goals and interests to your job and your life. Whether you're raising a family, you're passionate about where you volunteer, or you want to explore different career paths, we'll give you the resources that can set you up for success. Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love Access on-demand professional development resources that allow you to hone existing skills and learn new ones COVID-19 HIRING: Our recruiting and onboarding activities are virtual during the pandemic and we've transitioned to a work-from-home environment until further notice. We are offering generous work-from-home benefits to improve our associate's ability to work remotely. "I can succeed at Capital Group as a Data Analyst" A highly motivated individual and a self-starter with experience in marketing, you are comfortable performing complex analysis on large data sets and building reports for senior stakeholders. You will support senior members of the Insights & Analytics team, providing a key role in driving business value through delivery of insights from multiple data sources. Work with EACG marketing stakeholders to scope, define and deliver key business intelligence metrics for that will inform short and longer-term decision making Understand key drivers of our performance and help provide the insights needed to aid growth and revenue goals, including KPIs to monitor and improve business and marketing effectiveness Create and enhance a suite of reporting dashboards for multi-region analysis in areas such as brand campaigns or for high-priority organisations Support the integration of key data sources from third-party vendors to improve our internal and external marketing intelligence and analytical capabilities Leverage data to solve strategic, tactical, structured, and unstructured business problems Work collaboratively with IT and the wider technology team, learning from their experiences and sharing best practice Develop a thorough understanding of customer behaviour, competitive trends, and business drivers to inform decision making"I am the person Capital Group is looking for." 2/3 years of relevant experience (not necessarily within Finance) with the ability to motivate, inspire and achieve goals Expert in dashboarding tools (e.g. Tableau) and ETL capabilities (SQL and Excel) Experience using digital marketing tools (Adobe/Google Analytics/other DMPs) and channels Demonstrated experience of gathering business requirements and turning them into actionable insight for a consumer business Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and communication of results Ability to execute on multiple, concurrent projects in a fast-paced environment Experience using Confluence/Jira or other project management tools Superior written and verbal communication skills with the ability to influence cross-functional teams Experience in R, Python or Databricks beneficial"I can apply in less than 4 minutes."You've reviewed this job posting and you're ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn't what you're looking for, check out our other opportunities and join our talent community."I can learn more about Capital Group." At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That's why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people's lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 7,800 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Glassdoor, FairyGodBoss, DiversityJobs and Instagram.We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law. Capital Group are committed to be an equal opportunity employer. In Europe, we endeavour to make reasonable adjustments at any point along the recruitment process for candidates in need. Reach out to the recruiter in the first instance to discuss your needs. Any information you share will be treated sensitively, confidentially and in line with our data privacy policy available on our website.Job Segment: Data Analyst, Database, Social Media, SQL, Project Manager, Data, Technology, Marketing
06/10/2021
Full time
Req ID: 42861 Location: London Other location(s):"I can be myself at work."You define yourself by more than just a job title, and we want you to feel comfortable bringing your true self to work. We value your talents, your traditions and your take on the world everything that makes you unique. We're working hard to advance diversity, equity and inclusion in our organization and our communities because we know that what makes us different makes us better.We want you to feel a strong sense of belonging. We value and welcome your experiences, ideas and identity. Over 40 employee resource groups unite our people and help to develop our collective empathy through unfiltered conversations about race, ethnicity, gender, gender identity, sexual orientation, faith, disabilities, mental health and so much more."I can influence my income."You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You'll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will be the equivalent of 15% of your annual pay (including bonuses)."I can lead a full life."You bring unique goals and interests to your job and your life. Whether you're raising a family, you're passionate about where you volunteer, or you want to explore different career paths, we'll give you the resources that can set you up for success. Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love Access on-demand professional development resources that allow you to hone existing skills and learn new ones COVID-19 HIRING: Our recruiting and onboarding activities are virtual during the pandemic and we've transitioned to a work-from-home environment until further notice. We are offering generous work-from-home benefits to improve our associate's ability to work remotely. "I can succeed at Capital Group as a Data Analyst" A highly motivated individual and a self-starter with experience in marketing, you are comfortable performing complex analysis on large data sets and building reports for senior stakeholders. You will support senior members of the Insights & Analytics team, providing a key role in driving business value through delivery of insights from multiple data sources. Work with EACG marketing stakeholders to scope, define and deliver key business intelligence metrics for that will inform short and longer-term decision making Understand key drivers of our performance and help provide the insights needed to aid growth and revenue goals, including KPIs to monitor and improve business and marketing effectiveness Create and enhance a suite of reporting dashboards for multi-region analysis in areas such as brand campaigns or for high-priority organisations Support the integration of key data sources from third-party vendors to improve our internal and external marketing intelligence and analytical capabilities Leverage data to solve strategic, tactical, structured, and unstructured business problems Work collaboratively with IT and the wider technology team, learning from their experiences and sharing best practice Develop a thorough understanding of customer behaviour, competitive trends, and business drivers to inform decision making"I am the person Capital Group is looking for." 2/3 years of relevant experience (not necessarily within Finance) with the ability to motivate, inspire and achieve goals Expert in dashboarding tools (e.g. Tableau) and ETL capabilities (SQL and Excel) Experience using digital marketing tools (Adobe/Google Analytics/other DMPs) and channels Demonstrated experience of gathering business requirements and turning them into actionable insight for a consumer business Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and communication of results Ability to execute on multiple, concurrent projects in a fast-paced environment Experience using Confluence/Jira or other project management tools Superior written and verbal communication skills with the ability to influence cross-functional teams Experience in R, Python or Databricks beneficial"I can apply in less than 4 minutes."You've reviewed this job posting and you're ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn't what you're looking for, check out our other opportunities and join our talent community."I can learn more about Capital Group." At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That's why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people's lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 7,800 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Glassdoor, FairyGodBoss, DiversityJobs and Instagram.We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law. Capital Group are committed to be an equal opportunity employer. In Europe, we endeavour to make reasonable adjustments at any point along the recruitment process for candidates in need. Reach out to the recruiter in the first instance to discuss your needs. Any information you share will be treated sensitively, confidentially and in line with our data privacy policy available on our website.Job Segment: Data Analyst, Database, Social Media, SQL, Project Manager, Data, Technology, Marketing
Boxtree recruitment are currently recruiting for an experienced Product Analyst to support this established internet marketing organisation.
The Product Analyst will report to the Head of Product, and will be responsible for providing a clear understanding of the customer’s requirements ensuring decisions that the business makes are well informed and the impact of changes are clearly quantified, helping to improve the user experience and product performance generally.
Responsibilities
* Create and monitor product usage and engagement dashboards to identify opportunities for improving the experience and changing customer behaviour
* Assess the available data across the business to help drive our decision-making process,
* Support the Product Managers in setting up a measurement framework and defining success criteria for Product Pillars and/or new initiative
* Work closely with UX Researchers to provide a clear, holistic view of our customers and their behaviour
* Perform ad-hoc analysis of the performance of the product and new features, generating insights to help prioritise future development work
* Help analytics users or consumers of reporting understand how to interpret what the data is saying
Requirements
* Experience as a Product Analyst in a digital product company, ideally in a B2B or B2B2C environment, and ideally as part of a larger Analytics/Business Intelligence team
* Demonstrable experience in analytics/reporting/query tooling – MixPanel, Google Analytics, Microsoft PowerBi, CRM and Google Data Studio.
* Understanding of product performance and KPI management and creation.
* Experience of analysing user behavior across multiple user journeys and digital channels
* Google Analytics including the use of filters, goals, dashboards and custom report
* Knowledge of SQL and Google Big Query an advantage
* Knowledge of HTML/CSS, JavaScript and the DOM an advantage
* Agility to keep pace with a dynamic, constantly evolving product road.
Benefits
* Private Healthcare
* Healthcare cash plan
* Childcare vouchers
* 25 days holiday
* Death in service
* Free refreshments
* Eyecare vouchers
* Pension scheme
Please note that we expect a high response to this position if you have not had a response within the next 3 days please assume that on this occasion you have been unsuccessful.
Boxtree are very serious about how we regulate and control personal data of our candidates. Please note that by applying for this vacancy you provide Boxtree with your explicit consent to process your personal information which we will re-qualify by contacting you. A copy of our privacy policy outlining how we use and store your personal data is available to view on our website. You can request to be ‘forgotten’ by emailing Molly Polkinghorn (please see email via our website)
29/10/2018
Boxtree recruitment are currently recruiting for an experienced Product Analyst to support this established internet marketing organisation.
The Product Analyst will report to the Head of Product, and will be responsible for providing a clear understanding of the customer’s requirements ensuring decisions that the business makes are well informed and the impact of changes are clearly quantified, helping to improve the user experience and product performance generally.
Responsibilities
* Create and monitor product usage and engagement dashboards to identify opportunities for improving the experience and changing customer behaviour
* Assess the available data across the business to help drive our decision-making process,
* Support the Product Managers in setting up a measurement framework and defining success criteria for Product Pillars and/or new initiative
* Work closely with UX Researchers to provide a clear, holistic view of our customers and their behaviour
* Perform ad-hoc analysis of the performance of the product and new features, generating insights to help prioritise future development work
* Help analytics users or consumers of reporting understand how to interpret what the data is saying
Requirements
* Experience as a Product Analyst in a digital product company, ideally in a B2B or B2B2C environment, and ideally as part of a larger Analytics/Business Intelligence team
* Demonstrable experience in analytics/reporting/query tooling – MixPanel, Google Analytics, Microsoft PowerBi, CRM and Google Data Studio.
* Understanding of product performance and KPI management and creation.
* Experience of analysing user behavior across multiple user journeys and digital channels
* Google Analytics including the use of filters, goals, dashboards and custom report
* Knowledge of SQL and Google Big Query an advantage
* Knowledge of HTML/CSS, JavaScript and the DOM an advantage
* Agility to keep pace with a dynamic, constantly evolving product road.
Benefits
* Private Healthcare
* Healthcare cash plan
* Childcare vouchers
* 25 days holiday
* Death in service
* Free refreshments
* Eyecare vouchers
* Pension scheme
Please note that we expect a high response to this position if you have not had a response within the next 3 days please assume that on this occasion you have been unsuccessful.
Boxtree are very serious about how we regulate and control personal data of our candidates. Please note that by applying for this vacancy you provide Boxtree with your explicit consent to process your personal information which we will re-qualify by contacting you. A copy of our privacy policy outlining how we use and store your personal data is available to view on our website. You can request to be ‘forgotten’ by emailing Molly Polkinghorn (please see email via our website)
Boxtree recruitment are currently recruiting for an experienced Product Analyst to support this established internet marketing organisation.
The Product Analyst will report to the Head of Product, and will be responsible for providing a clear understanding of the customer’s requirements ensuring decisions that the business makes are well informed and the impact of changes are clearly quantified, helping to improve the user experience and product performance generally.
Responsibilities
* Create and monitor product usage and engagement dashboards to identify opportunities for improving the experience and changing customer behaviour
* Assess the available data across the business to help drive our decision-making process,
* Support the Product Managers in setting up a measurement framework and defining success criteria for Product Pillars and/or new initiative
* Work closely with UX Researchers to provide a clear, holistic view of our customers and their behaviour
* Perform ad-hoc analysis of the performance of the product and new features, generating insights to help prioritise future development work
* Help analytics users or consumers of reporting understand how to interpret what the data is saying
Requirements
* Experience as a Product Analyst in a digital product company, ideally in a B2B or B2B2C environment, and ideally as part of a larger Analytics/Business Intelligence team
* Demonstrable experience in analytics/reporting/query tooling – MixPanel, Google Analytics, Microsoft PowerBi, CRM and Google Data Studio.
* Understanding of product performance and KPI management and creation.
* Experience of analysing user behavior across multiple user journeys and digital channels
* Google Analytics including the use of filters, goals, dashboards and custom report
* Knowledge of SQL and Google Big Query an advantage
* Knowledge of HTML/CSS, JavaScript and the DOM an advantage
* Agility to keep pace with a dynamic, constantly evolving product road.
Benefits
* Private Healthcare
* Healthcare cash plan
* Childcare vouchers
* 25 days holiday
* Death in service
* Free refreshments
* Eyecare vouchers
* Pension scheme
Please note that we expect a high response to this position if you have not had a response within the next 3 days please assume that on this occasion you have been unsuccessful.
Boxtree are very serious about how we regulate and control personal data of our candidates. Please note that by applying for this vacancy you provide Boxtree with your explicit consent to process your personal information which we will re-qualify by contacting you. A copy of our privacy policy outlining how we use and store your personal data is available to view on our website. You can request to be ‘forgotten’ by emailing Molly Polkinghorn (please see email via our website)
29/10/2018
Boxtree recruitment are currently recruiting for an experienced Product Analyst to support this established internet marketing organisation.
The Product Analyst will report to the Head of Product, and will be responsible for providing a clear understanding of the customer’s requirements ensuring decisions that the business makes are well informed and the impact of changes are clearly quantified, helping to improve the user experience and product performance generally.
Responsibilities
* Create and monitor product usage and engagement dashboards to identify opportunities for improving the experience and changing customer behaviour
* Assess the available data across the business to help drive our decision-making process,
* Support the Product Managers in setting up a measurement framework and defining success criteria for Product Pillars and/or new initiative
* Work closely with UX Researchers to provide a clear, holistic view of our customers and their behaviour
* Perform ad-hoc analysis of the performance of the product and new features, generating insights to help prioritise future development work
* Help analytics users or consumers of reporting understand how to interpret what the data is saying
Requirements
* Experience as a Product Analyst in a digital product company, ideally in a B2B or B2B2C environment, and ideally as part of a larger Analytics/Business Intelligence team
* Demonstrable experience in analytics/reporting/query tooling – MixPanel, Google Analytics, Microsoft PowerBi, CRM and Google Data Studio.
* Understanding of product performance and KPI management and creation.
* Experience of analysing user behavior across multiple user journeys and digital channels
* Google Analytics including the use of filters, goals, dashboards and custom report
* Knowledge of SQL and Google Big Query an advantage
* Knowledge of HTML/CSS, JavaScript and the DOM an advantage
* Agility to keep pace with a dynamic, constantly evolving product road.
Benefits
* Private Healthcare
* Healthcare cash plan
* Childcare vouchers
* 25 days holiday
* Death in service
* Free refreshments
* Eyecare vouchers
* Pension scheme
Please note that we expect a high response to this position if you have not had a response within the next 3 days please assume that on this occasion you have been unsuccessful.
Boxtree are very serious about how we regulate and control personal data of our candidates. Please note that by applying for this vacancy you provide Boxtree with your explicit consent to process your personal information which we will re-qualify by contacting you. A copy of our privacy policy outlining how we use and store your personal data is available to view on our website. You can request to be ‘forgotten’ by emailing Molly Polkinghorn (please see email via our website)
One of our fabulous clients based in London is currently seeking a Marketing Data Analyst to join their Global Performance Marketing Team to provide insight and analysis into various projects and campaigns in order to improve user acquisition and overall marketing performance.
This role will implement a range of quantitative methods of analysis to inform and improve digital marketing campaign activity across channel attribution.
Responsibilities of the role:
• Lead marketing data, analytics and insight activities
• Propose commercially sound strategies at regional and global level.
• Identify, develop and improve methods for targeting and measuring marketing campaign effectiveness, including Reach and Frequency, Brand Resonance, ROI, Acquisition, Retention and Conversion Lift across channels, devices and media formats.
• Benchmark performance across all online channels
• Support Marketing managers in terms of the best practices and methodologies to evaluate optimisation and other testing initiatives.
• Consult on conversion optimisation and lead efforts to research and evaluate new targeting tools/capabilities in the data, analytics and marketing industry
• Develop and maintain marketing dashboards.
• Deliver monthly, cross-channel performance reports with actionable insight.
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Analytical and technical Propose, contribute to, and verify multivariate testing for specific user segments
• Use available data sources to troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests
• Collaborate with the Product, Data and Analytics teams with regards to: The digital analytics data architecture and the development of new methodologies
• Identification of new sources and tools for data and information analysis to improve current analytics capabilities.
• Ensuring that data is consistent, valid, relevant and significant
• Identification, development and improvement of methods for measuring product and customer experience effectiveness where it impacts performance marketing campaigns
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key performance marketing questions clearly to stakeholders
• Identify and monitor emerging trends, opportunities and threats and communicate to stakeholders
Job Qualifications and Skills:
• 3-5 years’ Experience in a similar role within an online/digital marketing/business intelligence environment
• 3-5 years’ hands-on experience using Web Analytics tools e.g. Adobe Analytics (Omniture), Google Analytics, SiteCatalyst, Coremetrics
• High level of experience in data analysis techniques and advanced Excel, SQL and data manipulation skills
• Previous experience in digital marketing techniques, technology, marketing campaign strategies and campaign evaluation.
• Experience in visualisation tools such as Qlik, Tableau or Power BI
• Experience in analytical and statistical techniques using R, Python or SPSS (cluster analysis, profiling and regression analysis to produce insightful and actionable reports).
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience of reporting development and delivery of insights that drive business change, particularly around attribution modelling
• Degree/Qualification in a quantitative subject such as Information Technology, Mathematics, Economics or other area with strong focus on applied statistics. Qualifications in Digital Marketing would be advantageous but not essential.
• Fluent in English
About you:
• Highly numerate and structured thinker, with strong analytical/data interpretation capability and ideally a degree in a numerate, business or marketing field
• A curious, self-motivated individual, who is committed to identifying and solving difficult problems autonomously, yet who can work effectively within a team
• Strong organisational skills, strong sense of ownership, a positive attitude, meticulous attention to detail, with an overall passion for continual improvement
• Able to think beyond the realms of current approaches and tenacity to challenge the status quo.
• The ability to work at pace and under pressure, handling multiple projects in parallel and adhering to tight timescales
• A good understanding of the factors that influence user behaviour online with and interest in Usability / HCI / UX
• Ability to communicate complex analysis and results to audiences with varying levels of technical understanding
09/09/2016
One of our fabulous clients based in London is currently seeking a Marketing Data Analyst to join their Global Performance Marketing Team to provide insight and analysis into various projects and campaigns in order to improve user acquisition and overall marketing performance.
This role will implement a range of quantitative methods of analysis to inform and improve digital marketing campaign activity across channel attribution.
Responsibilities of the role:
• Lead marketing data, analytics and insight activities
• Propose commercially sound strategies at regional and global level.
• Identify, develop and improve methods for targeting and measuring marketing campaign effectiveness, including Reach and Frequency, Brand Resonance, ROI, Acquisition, Retention and Conversion Lift across channels, devices and media formats.
• Benchmark performance across all online channels
• Support Marketing managers in terms of the best practices and methodologies to evaluate optimisation and other testing initiatives.
• Consult on conversion optimisation and lead efforts to research and evaluate new targeting tools/capabilities in the data, analytics and marketing industry
• Develop and maintain marketing dashboards.
• Deliver monthly, cross-channel performance reports with actionable insight.
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Analytical and technical Propose, contribute to, and verify multivariate testing for specific user segments
• Use available data sources to troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests
• Collaborate with the Product, Data and Analytics teams with regards to: The digital analytics data architecture and the development of new methodologies
• Identification of new sources and tools for data and information analysis to improve current analytics capabilities.
• Ensuring that data is consistent, valid, relevant and significant
• Identification, development and improvement of methods for measuring product and customer experience effectiveness where it impacts performance marketing campaigns
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key performance marketing questions clearly to stakeholders
• Identify and monitor emerging trends, opportunities and threats and communicate to stakeholders
Job Qualifications and Skills:
• 3-5 years’ Experience in a similar role within an online/digital marketing/business intelligence environment
• 3-5 years’ hands-on experience using Web Analytics tools e.g. Adobe Analytics (Omniture), Google Analytics, SiteCatalyst, Coremetrics
• High level of experience in data analysis techniques and advanced Excel, SQL and data manipulation skills
• Previous experience in digital marketing techniques, technology, marketing campaign strategies and campaign evaluation.
• Experience in visualisation tools such as Qlik, Tableau or Power BI
• Experience in analytical and statistical techniques using R, Python or SPSS (cluster analysis, profiling and regression analysis to produce insightful and actionable reports).
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience of reporting development and delivery of insights that drive business change, particularly around attribution modelling
• Degree/Qualification in a quantitative subject such as Information Technology, Mathematics, Economics or other area with strong focus on applied statistics. Qualifications in Digital Marketing would be advantageous but not essential.
• Fluent in English
About you:
• Highly numerate and structured thinker, with strong analytical/data interpretation capability and ideally a degree in a numerate, business or marketing field
• A curious, self-motivated individual, who is committed to identifying and solving difficult problems autonomously, yet who can work effectively within a team
• Strong organisational skills, strong sense of ownership, a positive attitude, meticulous attention to detail, with an overall passion for continual improvement
• Able to think beyond the realms of current approaches and tenacity to challenge the status quo.
• The ability to work at pace and under pressure, handling multiple projects in parallel and adhering to tight timescales
• A good understanding of the factors that influence user behaviour online with and interest in Usability / HCI / UX
• Ability to communicate complex analysis and results to audiences with varying levels of technical understanding
One of our fabulous clients based in London is currently seeking a Marketing Data Analyst to join their Global Performance Marketing Team to provide insight and analysis into various projects and campaigns in order to improve user acquisition and overall marketing performance.
This role will implement a range of quantitative methods of analysis to inform and improve digital marketing campaign activity across channel attribution.
Responsibilities of the role:
• Lead marketing data, analytics and insight activities
• Propose commercially sound strategies at regional and global level.
• Identify, develop and improve methods for targeting and measuring marketing campaign effectiveness, including Reach and Frequency, Brand Resonance, ROI, Acquisition, Retention and Conversion Lift across channels, devices and media formats.
• Benchmark performance across all online channels
• Support Marketing managers in terms of the best practices and methodologies to evaluate optimisation and other testing initiatives.
• Consult on conversion optimisation and lead efforts to research and evaluate new targeting tools/capabilities in the data, analytics and marketing industry
• Develop and maintain marketing dashboards.
• Deliver monthly, cross-channel performance reports with actionable insight.
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Analytical and technical Propose, contribute to, and verify multivariate testing for specific user segments
• Use available data sources to troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests
• Collaborate with the Product, Data and Analytics teams with regards to: The digital analytics data architecture and the development of new methodologies
• Identification of new sources and tools for data and information analysis to improve current analytics capabilities.
• Ensuring that data is consistent, valid, relevant and significant
• Identification, development and improvement of methods for measuring product and customer experience effectiveness where it impacts performance marketing campaigns
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key performance marketing questions clearly to stakeholders
• Identify and monitor emerging trends, opportunities and threats and communicate to stakeholders
Job Qualifications and Skills:
• 3-5 years’ Experience in a similar role within an online/digital marketing/business intelligence environment
• 3-5 years’ hands-on experience using Web Analytics tools e.g. Adobe Analytics (Omniture), Google Analytics, SiteCatalyst, Coremetrics
• High level of experience in data analysis techniques and advanced Excel, SQL and data manipulation skills
• Previous experience in digital marketing techniques, technology, marketing campaign strategies and campaign evaluation.
• Experience in visualisation tools such as Qlik, Tableau or Power BI
• Experience in analytical and statistical techniques using R, Python or SPSS (cluster analysis, profiling and regression analysis to produce insightful and actionable reports).
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience of reporting development and delivery of insights that drive business change, particularly around attribution modelling
• Degree/Qualification in a quantitative subject such as Information Technology, Mathematics, Economics or other area with strong focus on applied statistics. Qualifications in Digital Marketing would be advantageous but not essential.
• Fluent in English
About you:
• Highly numerate and structured thinker, with strong analytical/data interpretation capability and ideally a degree in a numerate, business or marketing field
• A curious, self-motivated individual, who is committed to identifying and solving difficult problems autonomously, yet who can work effectively within a team
• Strong organisational skills, strong sense of ownership, a positive attitude, meticulous attention to detail, with an overall passion for continual improvement
• Able to think beyond the realms of current approaches and tenacity to challenge the status quo.
• The ability to work at pace and under pressure, handling multiple projects in parallel and adhering to tight timescales
• A good understanding of the factors that influence user behaviour online with and interest in Usability / HCI / UX
• Ability to communicate complex analysis and results to audiences with varying levels of technical understanding
09/09/2016
One of our fabulous clients based in London is currently seeking a Marketing Data Analyst to join their Global Performance Marketing Team to provide insight and analysis into various projects and campaigns in order to improve user acquisition and overall marketing performance.
This role will implement a range of quantitative methods of analysis to inform and improve digital marketing campaign activity across channel attribution.
Responsibilities of the role:
• Lead marketing data, analytics and insight activities
• Propose commercially sound strategies at regional and global level.
• Identify, develop and improve methods for targeting and measuring marketing campaign effectiveness, including Reach and Frequency, Brand Resonance, ROI, Acquisition, Retention and Conversion Lift across channels, devices and media formats.
• Benchmark performance across all online channels
• Support Marketing managers in terms of the best practices and methodologies to evaluate optimisation and other testing initiatives.
• Consult on conversion optimisation and lead efforts to research and evaluate new targeting tools/capabilities in the data, analytics and marketing industry
• Develop and maintain marketing dashboards.
• Deliver monthly, cross-channel performance reports with actionable insight.
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Analytical and technical Propose, contribute to, and verify multivariate testing for specific user segments
• Use available data sources to troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests
• Collaborate with the Product, Data and Analytics teams with regards to: The digital analytics data architecture and the development of new methodologies
• Identification of new sources and tools for data and information analysis to improve current analytics capabilities.
• Ensuring that data is consistent, valid, relevant and significant
• Identification, development and improvement of methods for measuring product and customer experience effectiveness where it impacts performance marketing campaigns
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key performance marketing questions clearly to stakeholders
• Identify and monitor emerging trends, opportunities and threats and communicate to stakeholders
Job Qualifications and Skills:
• 3-5 years’ Experience in a similar role within an online/digital marketing/business intelligence environment
• 3-5 years’ hands-on experience using Web Analytics tools e.g. Adobe Analytics (Omniture), Google Analytics, SiteCatalyst, Coremetrics
• High level of experience in data analysis techniques and advanced Excel, SQL and data manipulation skills
• Previous experience in digital marketing techniques, technology, marketing campaign strategies and campaign evaluation.
• Experience in visualisation tools such as Qlik, Tableau or Power BI
• Experience in analytical and statistical techniques using R, Python or SPSS (cluster analysis, profiling and regression analysis to produce insightful and actionable reports).
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience of reporting development and delivery of insights that drive business change, particularly around attribution modelling
• Degree/Qualification in a quantitative subject such as Information Technology, Mathematics, Economics or other area with strong focus on applied statistics. Qualifications in Digital Marketing would be advantageous but not essential.
• Fluent in English
About you:
• Highly numerate and structured thinker, with strong analytical/data interpretation capability and ideally a degree in a numerate, business or marketing field
• A curious, self-motivated individual, who is committed to identifying and solving difficult problems autonomously, yet who can work effectively within a team
• Strong organisational skills, strong sense of ownership, a positive attitude, meticulous attention to detail, with an overall passion for continual improvement
• Able to think beyond the realms of current approaches and tenacity to challenge the status quo.
• The ability to work at pace and under pressure, handling multiple projects in parallel and adhering to tight timescales
• A good understanding of the factors that influence user behaviour online with and interest in Usability / HCI / UX
• Ability to communicate complex analysis and results to audiences with varying levels of technical understanding
Web Analyst
As a Web Analyst you will be reporting to the Head of Digital, you will be responsible for providing actionable insight of the web performance and by using cutting edge technology measuring stores sales influenced by an online journey.
Key responsibilities include:
•Analysing consumer behaviour, conversion data, customer journeys, and basket funnel analysis
•Provide measurement and reporting on all digital marketing campaign activity and where required use available data sources to deep dive and troubleshoot campaign performance issues
•Utilising marketing leading technology to track store sales back to the relevant digital marketing campaigns
•Delivering regular reporting, analysis of the web performance and from this determine actions required to drive the business and sales forward
•Monitor competitor activity and keep team up-to-date with rival’s promotional activity and website activity using the relevant tools such as Experian Hitwise
•You will be identifying new ways to generate online revenue based on your analysis
•Create a meaningful weekly online/web dashboard for the online team
•Creating ad-hoc reports for the online team to assist with them with trading of the website
The ideal candidate will have:
•Ideally looking for a Web Analyst from a retail background
•Excellent analytical skills
•High level of experience in advanced Excel
•Strong knowledge of Google analytics and ideally Google Tag Manager
•Experience and knowledge of SQL highly beneficial
•Knowledge of attribution models would be advantageous
•Experience of using Hitwise would be beneficial
•A sharp eye for detail with accurate grammar and spelling is a must
•Highly organised and diligent with a capacity to work on multiple projects at the same time
•Strong proficiency with Microsoft Word and PowerPoint for producing business reports and presentations
•Excellent communication / interpersonal skills both written and verbal
09/09/2016
Web Analyst
As a Web Analyst you will be reporting to the Head of Digital, you will be responsible for providing actionable insight of the web performance and by using cutting edge technology measuring stores sales influenced by an online journey.
Key responsibilities include:
•Analysing consumer behaviour, conversion data, customer journeys, and basket funnel analysis
•Provide measurement and reporting on all digital marketing campaign activity and where required use available data sources to deep dive and troubleshoot campaign performance issues
•Utilising marketing leading technology to track store sales back to the relevant digital marketing campaigns
•Delivering regular reporting, analysis of the web performance and from this determine actions required to drive the business and sales forward
•Monitor competitor activity and keep team up-to-date with rival’s promotional activity and website activity using the relevant tools such as Experian Hitwise
•You will be identifying new ways to generate online revenue based on your analysis
•Create a meaningful weekly online/web dashboard for the online team
•Creating ad-hoc reports for the online team to assist with them with trading of the website
The ideal candidate will have:
•Ideally looking for a Web Analyst from a retail background
•Excellent analytical skills
•High level of experience in advanced Excel
•Strong knowledge of Google analytics and ideally Google Tag Manager
•Experience and knowledge of SQL highly beneficial
•Knowledge of attribution models would be advantageous
•Experience of using Hitwise would be beneficial
•A sharp eye for detail with accurate grammar and spelling is a must
•Highly organised and diligent with a capacity to work on multiple projects at the same time
•Strong proficiency with Microsoft Word and PowerPoint for producing business reports and presentations
•Excellent communication / interpersonal skills both written and verbal
One of our fabulous clients based in London is currently seeking a Marketing Data Analyst to join their Global Performance Marketing Team to provide insight and analysis into various projects and campaigns in order to improve user acquisition and overall marketing performance.
This role will implement a range of quantitative methods of analysis to inform and improve digital marketing campaign activity across channel attribution.
Responsibilities of the role:
• Lead marketing data, analytics and insight activities
• Propose commercially sound strategies at regional and global level.
• Identify, develop and improve methods for targeting and measuring marketing campaign effectiveness, including Reach and Frequency, Brand Resonance, ROI, Acquisition, Retention and Conversion Lift across channels, devices and media formats.
• Benchmark performance across all online channels
• Support Marketing managers in terms of the best practices and methodologies to evaluate optimisation and other testing initiatives.
• Consult on conversion optimisation and lead efforts to research and evaluate new targeting tools/capabilities in the data, analytics and marketing industry
• Develop and maintain marketing dashboards.
• Deliver monthly, cross-channel performance reports with actionable insight.
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Analytical and technical Propose, contribute to, and verify multivariate testing for specific user segments
• Use available data sources to troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests
• Collaborate with the Product, Data and Analytics teams with regards to: The digital analytics data architecture and the development of new methodologies
• Identification of new sources and tools for data and information analysis to improve current analytics capabilities.
• Ensuring that data is consistent, valid, relevant and significant
• Identification, development and improvement of methods for measuring product and customer experience effectiveness where it impacts performance marketing campaigns
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key performance marketing questions clearly to stakeholders
• Identify and monitor emerging trends, opportunities and threats and communicate to stakeholders
Job Qualifications and Skills:
• 3-5 years’ Experience in a similar role within an online/digital marketing/business intelligence environment
• 3-5 years’ hands-on experience using Web Analytics tools e.g. Adobe Analytics (Omniture), Google Analytics, SiteCatalyst, Coremetrics
• High level of experience in data analysis techniques and advanced Excel, SQL and data manipulation skills
• Previous experience in digital marketing techniques, technology, marketing campaign strategies and campaign evaluation.
• Experience in visualisation tools such as Qlik, Tableau or Power BI
• Experience in analytical and statistical techniques using R, Python or SPSS (cluster analysis, profiling and regression analysis to produce insightful and actionable reports).
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience of reporting development and delivery of insights that drive business change, particularly around attribution modelling
• Degree/Qualification in a quantitative subject such as Information Technology, Mathematics, Economics or other area with strong focus on applied statistics. Qualifications in Digital Marketing would be advantageous but not essential.
• Fluent in English
About you:
• Highly numerate and structured thinker, with strong analytical/data interpretation capability and ideally a degree in a numerate, business or marketing field
• A curious, self-motivated individual, who is committed to identifying and solving difficult problems autonomously, yet who can work effectively within a team
• Strong organisational skills, strong sense of ownership, a positive attitude, meticulous attention to detail, with an overall passion for continual improvement
• Able to think beyond the realms of current approaches and tenacity to challenge the status quo.
• The ability to work at pace and under pressure, handling multiple projects in parallel and adhering to tight timescales
• A good understanding of the factors that influence user behaviour online with and interest in Usability / HCI / UX
• Ability to communicate complex analysis and results to audiences with varying levels of technical understanding
09/09/2016
One of our fabulous clients based in London is currently seeking a Marketing Data Analyst to join their Global Performance Marketing Team to provide insight and analysis into various projects and campaigns in order to improve user acquisition and overall marketing performance.
This role will implement a range of quantitative methods of analysis to inform and improve digital marketing campaign activity across channel attribution.
Responsibilities of the role:
• Lead marketing data, analytics and insight activities
• Propose commercially sound strategies at regional and global level.
• Identify, develop and improve methods for targeting and measuring marketing campaign effectiveness, including Reach and Frequency, Brand Resonance, ROI, Acquisition, Retention and Conversion Lift across channels, devices and media formats.
• Benchmark performance across all online channels
• Support Marketing managers in terms of the best practices and methodologies to evaluate optimisation and other testing initiatives.
• Consult on conversion optimisation and lead efforts to research and evaluate new targeting tools/capabilities in the data, analytics and marketing industry
• Develop and maintain marketing dashboards.
• Deliver monthly, cross-channel performance reports with actionable insight.
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Analytical and technical Propose, contribute to, and verify multivariate testing for specific user segments
• Use available data sources to troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests
• Collaborate with the Product, Data and Analytics teams with regards to: The digital analytics data architecture and the development of new methodologies
• Identification of new sources and tools for data and information analysis to improve current analytics capabilities.
• Ensuring that data is consistent, valid, relevant and significant
• Identification, development and improvement of methods for measuring product and customer experience effectiveness where it impacts performance marketing campaigns
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key performance marketing questions clearly to stakeholders
• Identify and monitor emerging trends, opportunities and threats and communicate to stakeholders
Job Qualifications and Skills:
• 3-5 years’ Experience in a similar role within an online/digital marketing/business intelligence environment
• 3-5 years’ hands-on experience using Web Analytics tools e.g. Adobe Analytics (Omniture), Google Analytics, SiteCatalyst, Coremetrics
• High level of experience in data analysis techniques and advanced Excel, SQL and data manipulation skills
• Previous experience in digital marketing techniques, technology, marketing campaign strategies and campaign evaluation.
• Experience in visualisation tools such as Qlik, Tableau or Power BI
• Experience in analytical and statistical techniques using R, Python or SPSS (cluster analysis, profiling and regression analysis to produce insightful and actionable reports).
• Experience in identifying and validating strategic and tactical marketing objectives
• Experience of reporting development and delivery of insights that drive business change, particularly around attribution modelling
• Degree/Qualification in a quantitative subject such as Information Technology, Mathematics, Economics or other area with strong focus on applied statistics. Qualifications in Digital Marketing would be advantageous but not essential.
• Fluent in English
About you:
• Highly numerate and structured thinker, with strong analytical/data interpretation capability and ideally a degree in a numerate, business or marketing field
• A curious, self-motivated individual, who is committed to identifying and solving difficult problems autonomously, yet who can work effectively within a team
• Strong organisational skills, strong sense of ownership, a positive attitude, meticulous attention to detail, with an overall passion for continual improvement
• Able to think beyond the realms of current approaches and tenacity to challenge the status quo.
• The ability to work at pace and under pressure, handling multiple projects in parallel and adhering to tight timescales
• A good understanding of the factors that influence user behaviour online with and interest in Usability / HCI / UX
• Ability to communicate complex analysis and results to audiences with varying levels of technical understanding