Atkinsons Bullion & Coins is a successful, well established business that already has an exceptionally strong online presence in the bullion industry, currently enjoying a period of massive growth.
We would like to hear from experienced eCommerce Managers, with a proven track record of leading a small online team. You will be responsible for the full customer journey and eCommerce proposition. We offer a competitive salary and the opportunity to build your career within a very supportive and friendly family business, contributing to our further growth.
Key Responsibilities
· Execute and deliver the strategy to deliver increased conversion, retention and sales
· To lead the small eCommerce team
· Continual analysis of the site and marketing performance to provide insight for improvements to continuously optimise and grow the business.
· Measure, test, analyse and report on the website and digital marketing performance. You must possess a deep understanding to interpret and deliver the results to the Directors
· Plan, execute and measure conversion tests - experience in A/B testing
· Evaluate end-to-end customer experience, optimising the customer journey
· Work with the planning team to maximise multichannel activity, spend and performance, and create combined marketing reports to inform Board level decision making
· Build and maintain a knowledge of customer and competitor profile
· Assess competitor activity and become the leading force in the industry
· To motivate the team to provide unique marketing campaigns
· Monitor and report on campaign spend and ROI
The successful candidate must possess
· Experience in a Retail, B2C or have a eCommerce trading background
· SEO and SEM experience
· Expertise in coordinating and planning web content, email and social campaigns
· Experience in managing agencies – Web development agencies, digital advertising, SEO, development, optimisation, marketing automation or other
· Extensive working knowledge of Google Analytics.
· Outstanding knowledge – with an understanding of email and web development techniques and applications
· Thorough understanding of data and analysis in order to improve and optimise journeys and user experience
· Outstanding technical knowledge and be able to demonstrate proven results from previous projects
This is an exciting new opportunity for someone with strong commercial understanding, analytical skills and proven eCommerce ability to make a difference to our growing marketing team.
The key aim of the role is to continue the rapid growth of Atkinsons Bullion and Coins online platform and maximise the potential of the brand.
This is a challenge to an individual who can make a difference. Move this business forward with the support of the Directors and benefit in the success.
Online retailer of Gold and Silver coins and bars. Industry leading website, multi million pound turnover. Fast growing.