Direct Communications Executive

Important notice

In line with our redeployment policy, we'll prioritise applications from employees who are under formal notice of redundancy.

We're looking for a Direct Communications Executive to join our Customer Journeys team. You'll build and deliver our direct communication and marketing campaigns using our automation and data platforms, Salesforce Marketing Cloud, Marketing Cloud Personalisation and Salesforce Data Cloud. You'll use your technical, data and coding skills to shape and deliver targeted, personalised and relevant marketing communication journeys to our supporters within our emails and across our website.

Please note the advertised salary is inclusive of a £10,000 reviewable market supplement. Your base salary will be £37,500 and you'll receive the market supplement as an allowance on top.

What it's like to work here

Reporting into our Senior Marketing Automation Manager you'll be part of a team of marketing automation specialists, within the Customer Journeys team.

Customer Journeys at the National Trust are at the heart of relationships between places and people. We work to understand the behaviours and motivations of our members, visitors and supporters so we can inspire meaningful connections and encourage our supporters to visit, join, donate and volunteer.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You'll be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing

As a Direct Communications Executive, you'll design and develop workflows with Salesforce Marketing Cloud, Data Cloud and Marketing Cloud Personalisation and be responsible for the successful delivery of 6million email and direct mail communications monthly as well as deploying personalised experiences on our website. Using your technical and data skills, you'll build robust, repeatable campaigns, journeys and personalised experiences with a focus on accuracy and compliance.

Working in an agile environment, you'll support our Membership and Fundraising teams to embed best practice. Using campaign optimisation and measurement techniques, you'll translate data briefs into campaign workflows that include customised segmentation, A/B testing, personalisation and tracking logic.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Knowledge of the implementation and configuration of Salesforce Marketing Cloud.
• Strong data manipulation and coding skills e.g. SQL, AMPScript, JavaScript, HTML.
• Familiarity with manipulation of customer data within a relational database.
• Ability to troubleshoot and resolve technical or data issues related to the set up or delivery of marketing campaigns.
• Experience of setting up and delivering campaigns in Salesforce Marketing Cloud, or similar tools such as Adobe Campaign or Pardot.

Additional criteria for all other applicants:

• experience of delivering personalised experiences across both email and web.
• understanding of data protection legislation and its practical application in direct marketing.
• understanding of digital customer journeys.
• communication and collaboration skills
• adept at dealing with change

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places