Anderson Quigley
Greenford, Middlesex
GEDU Global Education are seeking a highly skilled and experienced Head of CRM & Technology with a specific focus on ZOHO CRM, websites, and analytics to join their team. As the Head of CRM & Technology, you will be responsible for leading and managing the marketing technology stack, with a particular emphasis on ZOHO CRM implementation and optimization, website development and maintenance, and data analytics. Your role will involve collaborating with cross-functional teams to drive marketing strategies, enhance customer experiences, and maximize the effectiveness of marketing initiatives. Main Responsibilities ZOHO CRM Management: Oversee the implementation, configuration, and ongoing management of ZOHO CRM to support the marketing and sales processes. Develop and optimize workflows, dashboards, and reports to enhance lead management, pipeline tracking, and customer relationship management. Provide guidance and training to marketing and sales teams on ZOHO CRM functionalities and best practices. Continuously evaluate and recommend improvements to the CRM system to streamline processes and improve efficiency. Website Development and Maintenance: Data Analytics and Reporting: Integration and Automation: Vendor Management: Lead the development, enhancement, and maintenance of company websites, ensuring an optimal user experience, functionality, and performance. Collaborate with design, content, and development teams to create engaging and conversion-focused website experiences. Manage website projects, including timelines, budgets, and resources, ensuring timely delivery of high-quality results. Stay up to date with industry trends and emerging technologies to recommend website enhancements and implement best practices. Develop and implement a robust data analytics strategy, leveraging tools such as Google Analytics, ZOHO Analytics, or similar platforms. Define key performance indicators (KPIs) and build dashboards and reports to monitor marketing campaign effectiveness, website traffic, lead generation, and other relevant metrics. Analyse data to uncover actionable insights, drive data-driven decision making, and optimize marketing strategies and tactics. Present findings and recommendations to stakeholders and executive leadership. Identify opportunities for integration and automation within the marketing technology stack to improve efficiency and data synchronization. Collaborate with IT and other relevant teams to integrate ZOHO CRM with other marketing tools and platforms (eg, marketing automation, email marketing) for seamless data flow and process automation. Streamline marketing processes through automation, ensuring consistent and efficient execution of campaigns and lead management. Evaluate, select, and manage relationships with vendors and service providers related to marketing technology, including CRM consultants, web development agencies, and analytics providers. Negotiate contracts, manage budgets, and ensure vendors deliver high-quality services that meet requirements and objectives. Requirements Bachelor's or master's degree in Marketing, Computer Science, Information Technology, or a related field. Proven experience in marketing technology management, with a focus on ZOHO CRM, websites, and analytics. In-depth knowledge and hands-on experience with ZOHO CRM, including implementation, configuration, and optimization. Proficiency in website development and maintenance, including content management systems (CMS) and web analytics. Strong analytical skills and experience working with data analytics platforms (eg, Google Analytics, ZOHO Analytics) to derive actionable insights. Familiarity with marketing automation platforms, email marketing tools, and other relevant marketing technologies. Project management skills with the ability to lead and coordinate website development projects, including timelines, budgets, and resources. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders. Strategic mindset with the ability to align marketing technology initiatives with overall business goals. Strong problem-solving skills and the ability to adapt to a fast-paced, dynamic environment. Experience in vendor management and contract negotiation is preferred. Other Information The Head of CRM & Tech will also be expected to demonstrate their commitment: to GEDU values and regulations, including equal opportunities policy. the GEDU's Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GEDU's Environmental Policy. to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus. Closing date: Thursday 31st August 2023. To apply, please submit your CV and cover letter
GEDU Global Education are seeking a highly skilled and experienced Head of CRM & Technology with a specific focus on ZOHO CRM, websites, and analytics to join their team. As the Head of CRM & Technology, you will be responsible for leading and managing the marketing technology stack, with a particular emphasis on ZOHO CRM implementation and optimization, website development and maintenance, and data analytics. Your role will involve collaborating with cross-functional teams to drive marketing strategies, enhance customer experiences, and maximize the effectiveness of marketing initiatives. Main Responsibilities ZOHO CRM Management: Oversee the implementation, configuration, and ongoing management of ZOHO CRM to support the marketing and sales processes. Develop and optimize workflows, dashboards, and reports to enhance lead management, pipeline tracking, and customer relationship management. Provide guidance and training to marketing and sales teams on ZOHO CRM functionalities and best practices. Continuously evaluate and recommend improvements to the CRM system to streamline processes and improve efficiency. Website Development and Maintenance: Data Analytics and Reporting: Integration and Automation: Vendor Management: Lead the development, enhancement, and maintenance of company websites, ensuring an optimal user experience, functionality, and performance. Collaborate with design, content, and development teams to create engaging and conversion-focused website experiences. Manage website projects, including timelines, budgets, and resources, ensuring timely delivery of high-quality results. Stay up to date with industry trends and emerging technologies to recommend website enhancements and implement best practices. Develop and implement a robust data analytics strategy, leveraging tools such as Google Analytics, ZOHO Analytics, or similar platforms. Define key performance indicators (KPIs) and build dashboards and reports to monitor marketing campaign effectiveness, website traffic, lead generation, and other relevant metrics. Analyse data to uncover actionable insights, drive data-driven decision making, and optimize marketing strategies and tactics. Present findings and recommendations to stakeholders and executive leadership. Identify opportunities for integration and automation within the marketing technology stack to improve efficiency and data synchronization. Collaborate with IT and other relevant teams to integrate ZOHO CRM with other marketing tools and platforms (eg, marketing automation, email marketing) for seamless data flow and process automation. Streamline marketing processes through automation, ensuring consistent and efficient execution of campaigns and lead management. Evaluate, select, and manage relationships with vendors and service providers related to marketing technology, including CRM consultants, web development agencies, and analytics providers. Negotiate contracts, manage budgets, and ensure vendors deliver high-quality services that meet requirements and objectives. Requirements Bachelor's or master's degree in Marketing, Computer Science, Information Technology, or a related field. Proven experience in marketing technology management, with a focus on ZOHO CRM, websites, and analytics. In-depth knowledge and hands-on experience with ZOHO CRM, including implementation, configuration, and optimization. Proficiency in website development and maintenance, including content management systems (CMS) and web analytics. Strong analytical skills and experience working with data analytics platforms (eg, Google Analytics, ZOHO Analytics) to derive actionable insights. Familiarity with marketing automation platforms, email marketing tools, and other relevant marketing technologies. Project management skills with the ability to lead and coordinate website development projects, including timelines, budgets, and resources. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders. Strategic mindset with the ability to align marketing technology initiatives with overall business goals. Strong problem-solving skills and the ability to adapt to a fast-paced, dynamic environment. Experience in vendor management and contract negotiation is preferred. Other Information The Head of CRM & Tech will also be expected to demonstrate their commitment: to GEDU values and regulations, including equal opportunities policy. the GEDU's Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GEDU's Environmental Policy. to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus. Closing date: Thursday 31st August 2023. To apply, please submit your CV and cover letter
