Reed Talent Solutions

Key Responsibilities: Content Creation, Management & Promotion • Create and manage the quarterly content calendar - planning blog, video, podcast and report activity to support the brand's marketing objectives. • Create and manage email calendar per campaign - managing copywriting, builds, and segmentation alongside Marketing operations • To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands. • Manage and create the weekly newsletters for each brand - liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully. Content Promotion • To create copy for content (from podcast blurbs and graphics to report landing pages). • Manage, create, and schedule the email promotions for content. • Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards. Analysis & Insight • Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights. • Measuring content and email performance and analysing key metrics to optimize effectiveness. • Development of a continuous test and learn approach across channels - ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions. Research & Learning • Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content and email ideas.• Apply a test and learn approach throughout AI and martech tools to improve outputs and support campaign performance • Continued learning about content, email and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars. Knowledge, Skills & Behaviours: • Proven experience in a digital marketing role. • Excellent writing and copywriting skills (with the ability to write in each brand's TOV and style). • Experience with marketing automation tools and CRM like Pardot and Salesforce. • Experience with marketing technology like Canva, Monday, WordPress and Adobe Creative Suite is desirable. • Basic understanding of how to apply good SEO principles to writing. • Knowledge of content marketing metrics and assessment of performance • Knowledge of email marketing metrics and assessment of performance • Ability to conduct data analysis to determine campaign effectiveness and trends. • Knowledge of landing page performance metrics and best practice • Proven ability to learn new tools and software quickly and independently. • Effective communicator who is comfortable giving and receiving feedback • Ability to work with senior stakeholders. • Organised, proactive and able to multi-task and manage activity across multiple brands. • Ability to work under pressure. • Excellent time management skills and the ability to prioritise relevant tasks Values: The unique culture and identity of the Digital Marketing division values are: We are feedback obsessed we LOVE our customers We are committed to L&D We celebrate wins and learn from setbacks We measure what matters and act on insights We win together, not alone About Clarion Events Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. ( Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. Benefits 25 days' holiday plus bank holidays End of yea

Ready for Your Next Career Move? We're looking for an experienced Senior Business Development Manager - Advanced Manufacturing to join the West Midlands Growth Company (WMGC) at an exciting time of regional growth and opportunity. If you're confident engaging senior stakeholders, passionate about the future of advanced manufacturing, and thrive on identifying and securing high-value investment opportunities, this is your chance to make a real impact. Who are we? The West Midlands Growth Company (WMGC) is the region's economic development delivery organisation. From April 2026, we will lead the delivery of regionally commissioned economic development activity aligned to the West Midlands Growth Plan, working in partnership with the West Midlands Combined Authority and local authorities. We are building a sharper, business-focused organisation that attracts investment, supports high-growth companies and drives measurable economic impact. If you want your work to shape how growth is delivered across one of the UK's most important regions, this is your opportunity! The Role As a Senior Business Development Manager - Advanced Manufacturing, you will play a pivotal role in attracting and securing high-value inward investment into the West Midlands. You'll lead engagement with global and domestic manufacturing businesses, promoting the region as a premier destination for advanced manufacturing growth. Covering a range of sub-sectors, you'll combine sector expertise, commercial acumen, and relationship management skills to generate investment opportunities and strengthen the region's manufacturing ecosystem. Your work will directly contribute to job creation, innovation, and the global competitiveness of the West Midlands. What You'll Be Doing Leading the development and delivery of investment strategies across key Advanced Manufacturing sub-sectors. Translating regional strengths into compelling value propositions to attract job-creating investment from both domestic and international markets. Using market insight, economic trends, and sector intelligence to identify and engage high-value investment opportunities. Driving lead generation and managing a pipeline of inward investment projects, delivering measurable outcomes including job creation and capital investment. Managing relationships with strategic manufacturing businesses in the region to support retention, expansion, and long-term growth. Building strong networks with industry intermediaries, including trade bodies, consultants, and government stakeholders such as the Department for Business & Trade. Collaborating with local authorities, universities, and private sector partners to strengthen the regional manufacturing ecosystem. Supporting wider inward investment activity and contributing sector expertise across WMGC teams. Representing the organisation at a senior level, delivering macro-level pitches and promoting the West Midlands offer globally. Identifying commercial and revenue-generating opportunities for partner organisations. Mentoring colleagues and helping to build Advanced Manufacturing knowledge across the wider team. Using CRM systems effectively to track activity, refine strategies, and maximise impact. What You'll Bring Essential Proven experience in business development, inward investment, or sector growth within the Advanced Manufacturing sector. Strong consultative and commercial engagement skills, with the ability to influence senior stakeholders and decision-makers. Experience developing and delivering business development strategies in a complex, multi-stakeholder environment. Strong understanding of manufacturing trends, technologies, and the economic drivers shaping the sector. Excellent communication, relationship management, and stakeholder engagement skills. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Data-driven mindset with strong analytical and problem-solving capability. A passion for regional economic development and delivering meaningful impact. Desirable Background working within an advanced manufacturing business or within a professional services organisation supporting the sector. Knowledge of the West Midlands manufacturing ecosystem and wider business landscape. Experience working with public sector partners or business support programmes. Evidence of continuous professional development, ideally within manufacturing or technical disciplines. Experience mentoring or coaching others within a team environment. Strong strategic thinking and creativity when addressing investment or growth challenges. Why You'll Love Working Here 26 days holiday Company pension scheme including life assurance Hybrid working with 2 days in the office Cycle to work Simple Health employee membership scheme Equal Opportunities Statement We're an equal opportunities employer and welcome applicants from all backgrounds, experiences, and perspectives. We're committed to creating an inclusive environment where everyone can thrive.